Incognia
Incognia is a location-based identity platform providing invisible multi-factor authentication and fraud prevention for mobile applications to secure user accounts and digital transactions without friction.
Kount
Kount provides an automated fraud prevention platform that uses identity verification and machine learning to protect your digital interactions, reduce chargebacks, and ensure secure customer journeys across all channels.
Quick Comparison
| Feature | Incognia | Kount |
|---|---|---|
| Website | incognia.com | kount.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2007 |
| Headquarters | Palo Alto, USA | Boise, USA |
Overview
Incognia
Incognia provides a location-first approach to identity verification and fraud prevention for mobile apps. By mapping the unique behavior of a device's location, you can distinguish between legitimate users and fraudsters without requiring manual input. This allows you to verify identities silently in the background, ensuring that your users enjoy a smooth experience while staying protected from account takeovers and fake account creations.
You can use the platform to secure high-risk moments like logins, payments, and sensitive data changes. It works by creating a private 'location fingerprint' for each user, which is significantly harder to spoof than traditional GPS data. This helps you reduce reliance on clunky SMS codes or passwords, lowering your friction while increasing your overall security posture across the entire user journey.
Kount
Kount, an Equifax company, offers a comprehensive solution to protect your digital business from sophisticated fraud and account takeover. You can stop manual reviews and reduce chargebacks by using their AI-driven Identity Trust Global Network, which analyzes billions of data points in real-time. The platform helps you distinguish between legitimate customers and bad actors instantly, allowing you to provide a frictionless checkout experience while maintaining high security standards.
You can manage the entire customer lifecycle, from account creation and login to payment and dispute management. Whether you are a small merchant or a global enterprise, the software provides the tools to automate decision-making and customize risk thresholds based on your specific business needs. By integrating Kount, you protect your revenue and brand reputation without slowing down your growth or frustrating your honest users.
Overview
Incognia Features
- Location Fingerprinting Create a unique identity for every user based on their precise location behavior to detect spoofing and GPS manipulation.
- Invisible MFA Authenticate your users silently in the background without requiring SMS codes, passwords, or manual biometric scans.
- Account Takeover Protection Detect when a login attempt comes from an unrecognized location or suspicious device to prevent unauthorized account access.
- New Account Fraud Detection Identify professional fraudsters and bot farms during registration by spotting suspicious location patterns and device integrity issues.
- Trusted Device Intelligence Recognize your returning customers instantly by verifying their device and location history to reduce unnecessary security friction.
- Address Verification Verify a user's home address automatically using real-time location data instead of relying on easily forged utility bills.
Kount Features
- Identity Trust Global Network. Access real-time data from billions of annual interactions to accurately identify trustworthy customers and block known fraudsters instantly.
- AI-Driven Decisioning. Automate your fraud approvals and declines using advanced machine learning that adapts to new threats as they emerge.
- Account Takeover Protection. Protect your users' accounts by detecting suspicious login behavior and credential stuffing attacks before they result in data breaches.
- Friendly Fraud Prevention. Reduce your chargeback rates by identifying legitimate customers who mistakenly dispute transactions and providing evidence to win disputes.
- Custom Policy Engine. Create and fine-tune your own risk rules and thresholds to match your specific industry requirements and risk tolerance.
- Case Management Tools. Streamline your manual review process with a centralized dashboard that highlights the most critical data points for your team.
Pricing Comparison
Incognia Pricing
Kount Pricing
Pros & Cons
Incognia
Pros
- Reduces user friction by eliminating manual authentication steps
- Highly resistant to GPS spoofing and proxy tools
- Easy to integrate via lightweight mobile SDKs
- Privacy-focused design masks sensitive user identity data
- Significantly lowers costs associated with SMS OTPs
Cons
- Requires users to grant location permissions to work
- Limited effectiveness for web-only applications without SDKs
- No public pricing makes initial budgeting difficult
Kount
Pros
- Significantly reduces manual transaction reviews
- Real-time data analysis prevents checkout delays
- Highly customizable rules for specific industries
- Excellent reporting on fraud trends and patterns
Cons
- Initial setup requires technical integration effort
- Dashboard interface has a slight learning curve
- Pricing can be high for very small merchants