Granular
Granular is a comprehensive farm management software providing field-level insights, financial tracking, and agronomic data to help you increase profitability and streamline your entire large-scale farming operation.
Lely Horizon
Lely Horizon is a comprehensive farm management software that transforms data from your robotic milking systems into actionable insights to optimize your herd's health and farm productivity.
Quick Comparison
| Feature | Granular | Lely Horizon |
|---|---|---|
| Website | granular.ag | lely.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 1948 |
| Headquarters | San Francisco, USA | Maassluis, Netherlands |
Overview
Granular
Granular helps you run your farm like a professional business by connecting your field data with your financial bottom line. You can manage your entire operation from a single platform, allowing you to track inputs, monitor field activities, and analyze harvest results in real-time. By integrating agronomic insights with detailed cost accounting, you can see exactly which fields are performing best and where you can improve your margins.
The platform is designed specifically for large-scale commercial farming operations that need to coordinate teams across thousands of acres. You can assign tasks to your crew, track equipment locations, and manage grain inventory from your office or the cab of a tractor. It simplifies complex record-keeping so you can make data-driven decisions about land leases, crop insurance, and input purchases throughout the growing season.
Lely Horizon
Lely Horizon is a decision-support platform designed to help you run your dairy farm more efficiently by connecting your equipment and animals. Instead of manually checking multiple systems, you get a unified dashboard that tracks milk production, cow health, and feed efficiency in real-time. It uses smart algorithms to predict future performance and identifies specific cows that need your attention before issues become critical.
You can manage your entire operation from your desktop or smartphone, ensuring you stay in control whether you are in the barn or away. The software focuses on improving your work-life balance by automating data analysis and providing clear instructions for your daily routines. It is built specifically for dairy farmers using Lely Astronaut robotic milking systems and other Lely automated equipment.
Overview
Granular Features
- Field-Level Profitability Track your exact cost of production for every acre so you know precisely which fields are making you money.
- Work Management Assign tasks to your team and monitor progress in real-time to ensure every job is completed correctly and on schedule.
- Inventory Tracking Manage your seed, chemical, and fertilizer stocks automatically to prevent shortages and reduce waste during busy seasons.
- Mobile Data Entry Record activities directly from the field using native mobile apps that sync instantly with your office records.
- Satellite Imagery Monitor crop health throughout the season with high-resolution frequency to identify and address issues before they impact yield.
- Financial Reporting Generate detailed P&L statements and balance sheets tailored for agriculture to simplify your conversations with lenders.
- Machine Integrations Wirelessy sync data from John Deere, Case IH, and other major equipment brands to eliminate manual data entry.
- Land Management Organize your lease agreements and landowner communications in one place to maintain stronger professional relationships.
Lely Horizon Features
- Health Monitoring. Identify sick cows early with automated health alerts based on milk quality, activity, and rumination data.
- Smart Task Management. Organize your daily workflow with prioritized task lists that tell you exactly which animals need attention.
- Reproduction Tracking. Improve your pregnancy rates by tracking heat cycles and receiving optimal insemination timing recommendations automatically.
- Milk Production Analytics. Monitor individual cow performance and tank totals to optimize your milking strategies and feed efficiency.
- Open Ecosystem. Connect your farm data with third-party partners like veterinarians and feed advisors for better collaborative decision-making.
- Mobile Accessibility. Access your farm's critical data and receive urgent notifications on your smartphone while working in the field.
Pricing Comparison
Granular Pricing
Lely Horizon Pricing
Pros & Cons
Granular
Pros
- Excellent integration with major equipment brands like John Deere
- Detailed financial tracking provides true cost-of-production insights
- Mobile app is reliable for operators in the field
- Strong customer success support during the onboarding process
- Consolidates multiple spreadsheets into one centralized system
Cons
- Significant time investment required for initial data setup
- Higher price point compared to basic mapping tools
- Advanced features may be overkill for smaller farms
- Requires consistent data entry to provide accurate financial reports
Lely Horizon
Pros
- Unified dashboard eliminates the need for multiple software systems
- Predictive insights help prevent health issues before they escalate
- User interface is significantly more modern than previous versions
- Mobile app allows for flexible management away from the office
Cons
- Requires Lely hardware for full feature functionality
- Initial setup and data migration can be time-consuming
- Learning curve for farmers transitioning from legacy T4C software