Lookback
Lookback is a comprehensive user research platform that allows you to record high-quality remote or in-person interviews and usability tests while capturing screen interactions and participant facial expressions.
Sprig
Sprig is an AI-powered product experience platform that helps you capture real-time user insights through in-product surveys, session replays, and usability testing to build better digital products.
Quick Comparison
| Feature | Lookback | Sprig |
|---|---|---|
| Website | lookback.com | sprig.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $25/month | Free |
| FREE Trial | ✓ 60 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2019 |
| Headquarters | Stockholm, Sweden | San Francisco, USA |
Overview
Lookback
Lookback is a dedicated user research platform that helps you see through your customers' eyes. Instead of relying on static feedback, you can watch real people interact with your apps, websites, or prototypes in real-time. You can host live moderated sessions where you talk directly to participants or set up unmoderated tasks that users complete on their own schedule.
The platform automatically records the participant's screen, their face via webcam, and their voice, providing a complete picture of the user experience. You can invite your entire team to watch sessions live in a virtual observation room, where they can take timestamped notes and create highlight reels. It solves the problem of fragmented research data by keeping all your recordings, notes, and insights in one centralized, searchable home.
Sprig
Sprig helps you understand the 'why' behind user behavior by capturing feedback directly within your product. Instead of waiting weeks for research results, you can launch targeted microsurveys that appear at specific moments in the user journey. This allows you to gather high-quality qualitative data while the experience is fresh in your customers' minds.
You can also pair these insights with session replays to see exactly where users struggle or drop off. The platform uses AI to analyze open-ended responses instantly, saving you hours of manual tagging. Whether you are a product manager at a startup or a researcher at an enterprise, Sprig provides the tools to validate features and improve retention through continuous user discovery.
Overview
Lookback Features
- Live Moderated Research Conduct face-to-face interviews and usability tests in real-time while recording the participant's screen and reactions simultaneously.
- Unmoderated Tasks Send a link to participants so they can complete research tasks at their convenience without a researcher present.
- Virtual Observation Rooms Invite stakeholders to watch live sessions behind a digital one-way mirror where they can chat and take notes privately.
- Timestamped Notes Type notes during a live session or while watching a recording to automatically link your observations to specific moments.
- Highlight Reels Clip the most important moments from your research sessions and combine them into powerful video presentations for your team.
- Prototype Integration Test your ideas early by running research sessions on prototypes from tools like Figma, Adobe XD, and InVision.
Sprig Features
- In-Product Surveys. Trigger brief, targeted surveys based on specific user actions to capture feedback while the experience is top-of-mind.
- AI Analysis. Summarize thousands of open-ended responses automatically with AI-powered themes so you can identify core issues in seconds.
- Session Replays. Watch recorded user sessions tied directly to survey responses to see the exact context behind customer complaints or praise.
- Prototype Testing. Test your unlaunched designs with real users to validate concepts and usability before you commit any engineering resources.
- Advanced Targeting. Segment your research by user attributes or behaviors to ensure you are only bothering the most relevant customers.
- Feedback Studies. Launch unmoderated usability studies that record audio, video, and screens to understand how users navigate your interface.
Pricing Comparison
Lookback Pricing
- 10 sessions per year
- Unlimited collaborators
- Self-test (unmoderated)
- Live (moderated)
- 60-day free trial
- Everything in Freelance, plus:
- 100 sessions per year
- Unlimited projects
- Insights and highlight reels
- Remote moderated research
- Priority support
Sprig Pricing
- 1 active study
- Unlimited seats
- AI analysis for surveys
- Integration with Slack
- Basic targeting
- Web and mobile support
- Everything in Free, plus:
- Unlimited active studies
- Up to 5,000 monthly tracked users
- Advanced targeting filters
- Custom branding
- Export data to CSV
Pros & Cons
Lookback
Pros
- Exceptional 60-day trial period for thorough testing
- Simultaneous recording of screen, face, and audio
- Seamless virtual observation for remote stakeholders
- Easy highlight reel creation for stakeholder presentations
- Works well across mobile and desktop platforms
Cons
- Participants sometimes struggle with initial plugin installation
- Requires a very stable internet connection for live sessions
- No built-in participant recruitment panel available
- Limited automated transcription features compared to competitors
Sprig
Pros
- High response rates due to non-intrusive survey designs
- AI analysis saves significant time on qualitative data
- Easy setup with a single snippet or SDK
- Seamless integration between surveys and session recordings
- Excellent targeting capabilities for specific user segments
Cons
- Pricing can scale quickly for high-traffic applications
- Limited customization for survey UI on lower tiers
- Steep learning curve for complex event-based triggers