Look Digital Signage
Look Digital Signage is a cloud-based software solution that allows you to manage content on any number of screens remotely through a simple and intuitive web interface.
OpenX
OpenX is a supply-side platform that provides you with a transparent programmatic advertising exchange to maximize your ad revenue across web, mobile app, and connected TV environments globally.
Quick Comparison
| Feature | Look Digital Signage | OpenX |
|---|---|---|
| Website | lookdigitalsignage.com | openx.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $15/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2008 |
| Headquarters | Warsaw, Poland | Pasadena, USA |
Overview
Look Digital Signage
Look Digital Signage provides you with a straightforward way to manage digital screens from anywhere in the world. You can turn any TV or monitor into a professional digital sign by simply connecting a media player and using the web-based dashboard to upload videos, images, or live streams. It eliminates the need for manual updates via USB drives, allowing you to change your display content instantly across multiple locations.
The platform is designed for businesses of all sizes, from single-screen retail shops to massive digital out-of-home networks. You can schedule content in advance, create multi-zone layouts, and monitor the status of your screens in real-time. Whether you are running a restaurant menu board or a corporate communication screen, the software ensures your displays stay active and updated with minimal effort.
OpenX
OpenX is a programmatic advertising platform designed to help you monetize your digital content across every screen. By connecting your inventory to a global network of premium advertisers, you can maximize the value of every impression through a transparent, high-performance ad exchange. Whether you manage a high-traffic website, a mobile application, or a streaming TV service, the platform provides the tools you need to manage your ad stack efficiently.
You can take control of your revenue strategy using advanced header bidding technology and real-time analytics. The platform focuses on supply-side optimization, ensuring you get the highest possible yield while maintaining a high-quality experience for your audience. It is built for mid-to-large scale publishers and media companies who need a reliable, independent partner to navigate the complex programmatic landscape without the conflicts of interest found in larger walled gardens.
Overview
Look Digital Signage Features
- Remote Content Management Update your screens instantly from any web browser without needing to visit the physical location of your displays.
- Screen Layout Designer Divide your screen into multiple zones to show videos, weather widgets, and social media feeds simultaneously.
- Automated Scheduling Set your content to play at specific times or dates so your displays always show relevant information.
- Offline Playback Keep your content running smoothly even if your internet connection drops, thanks to local storage caching.
- Interactive Scenarios Create touch-screen experiences or trigger specific content based on external sensors and user interactions.
- Real-time Monitoring Check the online status of your screens and view live screenshots to ensure everything is playing correctly.
OpenX Features
- OpenX Ad Exchange. Access a global pool of premium demand partners to ensure every ad slot on your site is filled at the best price.
- Header Bidding. Increase your yield by letting multiple demand sources bid simultaneously on your inventory before the ad server call.
- Connected TV Monetization. Unlock high-value revenue streams by serving premium video ads to viewers on streaming devices and smart TVs.
- Mobile App SDK. Integrate lightweight tools into your mobile applications to deliver seamless ad experiences that don't compromise performance.
- Real-Time Analytics. Monitor your revenue performance and floor prices with detailed dashboards that help you make data-driven optimization decisions.
- Identity Solutions. Maintain high CPMs in a cookieless world by using advanced identity graphs to help advertisers reach your specific audience.
Pricing Comparison
Look Digital Signage Pricing
- Full cloud CMS access
- Unlimited storage
- All apps and widgets
- Layout designer
- Social media plugins
- Email support
- Everything in Monthly, plus:
- 20% discount on total cost
- Priority technical support
- Advanced scheduling tools
- Multi-user access control
- Detailed playback reports
OpenX Pricing
Pros & Cons
Look Digital Signage
Pros
- Extremely easy setup process for beginners
- Reliable offline performance during internet outages
- Wide variety of free integrated apps
- Responsive customer support team
- Clean and modern user interface
Cons
- Limited advanced video editing tools
- No forever-free plan available
- Occasional lag with very large files
OpenX
Pros
- High-quality demand from premium global advertisers
- Excellent performance for high-volume web publishers
- Strong support for header bidding integrations
- Transparent reporting on auction mechanics and fees
Cons
- Strict traffic requirements for new publisher accounts
- Interface can be complex for smaller teams
- Initial technical setup requires dedicated developer resources