OpenX
OpenX is a supply-side platform that provides you with a transparent programmatic advertising exchange to maximize your ad revenue across web, mobile app, and connected TV environments globally.
RollWorks
RollWorks is an account-based marketing platform that helps B2B marketing and sales teams identify target accounts, engage decision-makers across channels, and measure the impact of their revenue-generating campaigns.
Quick Comparison
| Feature | OpenX | RollWorks |
|---|---|---|
| Website | openx.com | rollworks.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2008 | 2017 |
| Headquarters | Pasadena, USA | San Francisco, USA |
Overview
OpenX
OpenX is a programmatic advertising platform designed to help you monetize your digital content across every screen. By connecting your inventory to a global network of premium advertisers, you can maximize the value of every impression through a transparent, high-performance ad exchange. Whether you manage a high-traffic website, a mobile application, or a streaming TV service, the platform provides the tools you need to manage your ad stack efficiently.
You can take control of your revenue strategy using advanced header bidding technology and real-time analytics. The platform focuses on supply-side optimization, ensuring you get the highest possible yield while maintaining a high-quality experience for your audience. It is built for mid-to-large scale publishers and media companies who need a reliable, independent partner to navigate the complex programmatic landscape without the conflicts of interest found in larger walled gardens.
RollWorks
RollWorks helps you simplify your B2B marketing by focusing your efforts on the accounts most likely to close. You can identify your ideal customer profile using machine learning and data from a database of over 20 million companies. Once you have your target list, the platform allows you to run cross-channel digital ads and automated sales emails to reach the right decision-makers at those specific organizations.
The platform bridges the gap between your marketing and sales teams by providing shared insights into account engagement. You can track which high-value prospects are visiting your site and prioritize your sales outreach based on real-time intent signals. It integrates directly with your existing CRM to ensure your data stays synchronized and your reporting remains accurate across the entire customer journey.
Overview
OpenX Features
- OpenX Ad Exchange Access a global pool of premium demand partners to ensure every ad slot on your site is filled at the best price.
- Header Bidding Increase your yield by letting multiple demand sources bid simultaneously on your inventory before the ad server call.
- Connected TV Monetization Unlock high-value revenue streams by serving premium video ads to viewers on streaming devices and smart TVs.
- Mobile App SDK Integrate lightweight tools into your mobile applications to deliver seamless ad experiences that don't compromise performance.
- Real-Time Analytics Monitor your revenue performance and floor prices with detailed dashboards that help you make data-driven optimization decisions.
- Identity Solutions Maintain high CPMs in a cookieless world by using advanced identity graphs to help advertisers reach your specific audience.
RollWorks Features
- Identification Engine. Find your next best customers by searching a database of millions of companies to build your ideal account list.
- Account Intent Data. See which companies are actively researching your solution so you can reach out exactly when they are ready to buy.
- Cross-Channel Ads. Run targeted display and social media ads specifically for the decision-makers at your high-priority target accounts.
- Sales Insights. Give your sales team daily alerts about account activity so they know exactly who to call and when.
- Automated Sequences. Send personalized email follow-ups to prospects automatically based on how they interact with your marketing campaigns.
- Account-Based Reporting. Measure your success at the account level rather than just tracking individual clicks or disconnected lead forms.
Pricing Comparison
OpenX Pricing
RollWorks Pricing
Pros & Cons
OpenX
Pros
- High-quality demand from premium global advertisers
- Excellent performance for high-volume web publishers
- Strong support for header bidding integrations
- Transparent reporting on auction mechanics and fees
Cons
- Strict traffic requirements for new publisher accounts
- Interface can be complex for smaller teams
- Initial technical setup requires dedicated developer resources
RollWorks
Pros
- Excellent integration with Salesforce and HubSpot CRMs
- Highly accurate account-level intent and identification data
- Easy to set up and launch targeted ad campaigns
- Responsive customer success team for campaign optimization
Cons
- Reporting interface can feel complex for new users
- Ad spend requirements may be high for small budgets
- Limited native social integrations beyond LinkedIn and Facebook