Google Looker Studio
Google Looker Studio is a free business intelligence tool that lets you turn your raw data into fully customizable, interactive dashboards and reports to make better business decisions.
Sisense
Sisense is a comprehensive data analytics platform that enables you to build, embed, and deploy interactive dashboards and analytical applications to drive better business decisions across your entire organization.
Quick Comparison
| Feature | Google Looker Studio | Sisense |
|---|---|---|
| Website | lookerstudio.google.com | sisense.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2004 |
| Headquarters | Mountain View, USA | New York, USA |
Overview
Google Looker Studio
Google Looker Studio helps you transform your data into compelling, visual stories without needing to write a single line of code. You can connect to a vast array of data sources—including Google Ads, Analytics, BigQuery, and social media platforms—to create real-time dashboards that update automatically. It simplifies the complex process of data analysis by providing a drag-and-drop interface where you can build charts, maps, and tables that are easy for your team to understand.
You can collaborate with your colleagues in real-time, just like in Google Docs, allowing multiple people to edit the same report simultaneously. Whether you are a small business owner tracking website traffic or a data analyst at a large corporation, the platform provides the flexibility to share insights across your organization securely. It removes the technical barriers to data exploration, ensuring you spend less time formatting spreadsheets and more time acting on insights.
Sisense
Sisense is an end-to-end analytics platform designed to help you prepare, analyze, and visualize complex data from multiple sources. You can simplify your data stack by connecting directly to cloud data warehouses or using the high-performance Elasticube engine to process large datasets without heavy IT involvement. The platform focuses on making data accessible to everyone, allowing you to create customized dashboards that reveal hidden patterns and actionable insights.
You can also go beyond standard internal reporting by embedding white-labeled analytics directly into your own customer-facing applications. This helps you provide extra value to your users through data-driven features. Whether you are a data scientist performing advanced modeling or a business manager tracking daily KPIs, the platform provides the tools you need to turn raw information into a competitive advantage.
Overview
Google Looker Studio Features
- Built-in Data Connectors Connect instantly to over 800 data sources like Google Ads, BigQuery, and LinkedIn to pull your metrics into one place.
- Drag-and-Drop Editor Create professional reports by dragging charts and components onto a canvas, allowing you to customize layouts without any coding.
- Real-time Collaboration Work together with your team on the same report at the same time and share links with specific permissions.
- Interactive Viewers Give your audience the power to filter data, change date ranges, and drill down into specific metrics within your live reports.
- Custom Branding Apply your own logos, colors, and fonts to reports so they match your company's brand identity for client presentations.
- Calculated Fields Create custom metrics and formulas on the fly to transform raw data into specific KPIs that matter to you.
Sisense Features
- Elasticube Engine. Process massive volumes of data with a high-performance analytical engine that handles complex joins and calculations instantly.
- Embedded Analytics. Integrate fully white-labeled dashboards and charts directly into your own products and applications using robust APIs.
- AI-Driven Insights. Uncover hidden trends automatically with built-in machine learning that highlights anomalies and predicts future business outcomes.
- Drag-and-Drop Modeling. Combine disparate data sources visually without writing complex code or relying on constant support from your IT department.
- Natural Language Querying. Ask questions about your data in plain English and receive immediate visual answers through the Sisense Simply Ask feature.
- Git Integration. Manage your analytical assets like code with version control, allowing you to track changes and collaborate across development environments.
Pricing Comparison
Google Looker Studio Pricing
- Unlimited report creation
- Access to 800+ data sources
- Report sharing and collaboration
- Embedded reports
- Standard Google community support
- Everything in Free, plus:
- Organizational ownership of assets
- Team workspaces for collaboration
- Automated report delivery via email
- Mobile app access
- Enterprise support services
Sisense Pricing
Pros & Cons
Google Looker Studio
Pros
- Completely free to use for most standard business reporting needs
- Seamless integration with the entire Google Marketing Platform ecosystem
- Very low learning curve for users familiar with Google Drive
- Large library of community templates speeds up report creation
- Reports update automatically when the underlying data source changes
Cons
- Performance can slow down when handling very large datasets
- Limited visualization options compared to high-end enterprise BI tools
- Technical support is limited for users on the free tier
Sisense
Pros
- Handles large, complex datasets from multiple sources efficiently
- Excellent embedding capabilities for customer-facing applications
- Intuitive drag-and-drop interface for building dashboards
- Fast implementation compared to traditional BI tools
- Strong customer support and active user community
Cons
- Custom pricing can be expensive for smaller companies
- Mobile application experience is less robust than desktop
- Advanced customization requires knowledge of JavaScript or SQL