Fraud Blocker
Fraud Blocker is a specialized ad fraud prevention software that automatically identifies and blocks invalid traffic to protect your Google Ads budget and improve your overall lead quality.
Lunio
Lunio is a performance marketing security platform that automatically identifies and blocks invalid traffic and bots across all major ad networks to protect your digital advertising spend and improve conversion data.
Quick Comparison
| Feature | Fraud Blocker | Lunio |
|---|---|---|
| Website | fraudblocker.com | lunio.ai |
| Pricing Model | Subscription | Custom |
| Starting Price | $49/month | Custom Pricing |
| FREE Trial | ✓ 7 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2018 |
| Headquarters | Los Angeles, USA | Manchester, UK |
Overview
Fraud Blocker
Fraud Blocker helps you stop wasting money on fake clicks and malicious bots within your Google Ads campaigns. By analyzing your traffic in real-time, the platform assigns a fraud score to every visitor and automatically syncs with your Google Ads account to block suspicious IP addresses. This ensures your budget is spent on real humans who are actually interested in your business, rather than automated scripts or competitors clicking your ads.
You can easily monitor your traffic quality through a centralized dashboard that highlights exactly how much money you have saved from fraudulent activity. The setup process is straightforward, requiring only a simple script installation on your website. Whether you are a solo marketer or managing a large agency, the tool provides the transparency you need to optimize your ad spend and increase your return on investment.
Lunio
Lunio helps you stop wasting your ad budget on bots, fake users, and invalid clicks. By analyzing traffic patterns across your entire search, social, and programmatic landscape, the platform identifies non-human activity in real-time. You can automatically sync these exclusion lists with platforms like Google Ads and Meta to ensure your budget only targets genuine potential customers.
The platform focuses on improving your return on ad spend (ROAS) by cleaning up your top-of-funnel data. This prevents your CRM from being cluttered with fake leads and ensures your automated bidding algorithms learn from real human behavior rather than bot traffic. It is designed for mid-market and enterprise brands running high-volume digital advertising campaigns across multiple channels.
Overview
Fraud Blocker Features
- Automated IP Blocking Automatically sync suspicious IP addresses to your Google Ads exclusion list to prevent fraudulent users from seeing your ads again.
- Real-time Fraud Scoring Assign a unique score to every visitor based on their behavior and device fingerprint to identify high-risk traffic instantly.
- Device Fingerprinting Track unique device identifiers to catch sophisticated fraudsters who attempt to hide their identity by changing their IP addresses.
- Custom Detection Rules Define your own blocking criteria to target specific types of invalid traffic that are unique to your industry or campaign.
- Conversion Tracking Connect your conversion data to see exactly which sources are driving real customers versus those generating fake leads.
- Agency Multi-Account Support Manage multiple client accounts from a single dashboard with consolidated reporting and easy switching between different ad profiles.
Lunio Features
- Cross-Channel Protection. Protect your spend across Google, Meta, LinkedIn, and TikTok from a single centralized security dashboard.
- Automated Exclusions. Automatically sync invalid audience lists to your ad accounts to block bots before they can click your ads.
- Lead Form Protection. Stop fake leads from entering your CRM by blocking bot submissions on your landing pages and lead forms.
- Performance Analytics. Access detailed reports showing exactly how much budget you saved and which campaigns are most targeted by bots.
- Bidding Optimization. Feed clean, human-only conversion data back into your ad platforms to improve the accuracy of automated bidding.
- Threat Intelligence. Leverage a global database of known malicious IP addresses and data centers to stay ahead of evolving bot nets.
Pricing Comparison
Fraud Blocker Pricing
- Up to $5,000 monthly ad spend
- Real-time IP blocking
- Fraud scoring
- Device fingerprinting
- Email support
- 1 domain included
- Up to $50,000 monthly ad spend
- Everything in Pro, plus:
- Multiple domains
- Client reporting
- Priority support
- Dedicated account manager
Lunio Pricing
Pros & Cons
Fraud Blocker
Pros
- Setup is incredibly fast and requires minimal technical knowledge
- Automatic Google Ads integration saves hours of manual blocking
- Dashboard clearly visualizes your cost savings and ROI
- Customer support is responsive and helpful during initial setup
Cons
- Currently limited primarily to Google Ads protection
- Pricing can scale quickly for high-spend accounts
- Requires script installation which may affect site speed slightly
Lunio
Pros
- Significant reduction in cost per acquisition
- Easy setup with major advertising platforms
- Provides clear visibility into traffic quality
- Prevents sales teams from chasing fake leads
Cons
- Custom pricing requires a sales call
- Dashboard can be overwhelming for beginners
- Requires high ad spend to see ROI