Improvado
Marketing Analytics Tools
Improvado is a sophisticated data pipeline solution designed to handle the complex reporting needs of large marketing teams and agencies. You can elim
Lunio is a performance marketing security platform that automatically identifies and blocks invalid traffic and bots across all major ad networks to protect your digital advertising spend and improve conversion data.
Lunio helps you stop wasting your ad budget on bots, fake users, and invalid clicks. By analyzing traffic patterns across your entire search, social, and programmatic landscape, the platform identifies non-human activity in real-time. You can automatically sync these exclusion lists with platforms like Google Ads and Meta to ensure your budget only targets genuine potential customers.
The platform focuses on improving your return on ad spend (ROAS) by cleaning up your top-of-funnel data. This prevents your CRM from being cluttered with fake leads and ensures your automated bidding algorithms learn from real human behavior rather than bot traffic. It is designed for mid-market and enterprise brands running high-volume digital advertising campaigns across multiple channels.
Stop letting bots drain your marketing budget. Lunio provides a comprehensive suite of tools to protect your ad spend and ensure your data remains clean and actionable across every channel you use.
Protect your spend across Google, Meta, LinkedIn, and TikTok from a single centralized security dashboard.
Automatically sync invalid audience lists to your ad accounts to block bots before they can click your ads.
Stop fake leads from entering your CRM by blocking bot submissions on your landing pages and lead forms.
Access detailed reports showing exactly how much budget you saved and which campaigns are most targeted by bots.
Feed clean, human-only conversion data back into your ad platforms to improve the accuracy of automated bidding.
Leverage a global database of known malicious IP addresses and data centers to stay ahead of evolving bot nets.
Lunio uses a custom pricing model tailored to your specific monthly ad spend and the number of channels you need to protect. While they don't list fixed monthly rates, you can request a free traffic audit to see exactly how much invalid traffic is currently affecting your accounts.
Based on feedback from performance marketers and digital agencies, here is what you should consider when evaluating Lunio for your tech stack:
Perfect for mid-market and enterprise marketing teams spending over $20,000 monthly who need to eliminate bot waste and improve lead quality.
Lunio is a top-tier choice if you are managing significant ad spend across multiple platforms and suspect bot activity is inflating your costs. The platform's ability to automate exclusions across Google and Meta saves you hours of manual reporting and directly improves your bottom line.
While the lack of public pricing might be a hurdle for smaller businesses, the free traffic audit provides a low-risk way to see if the tool is necessary for your scale. Highly recommended for performance marketers who rely heavily on automated bidding and need pure data to succeed.
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