The Magazine Manager
The Magazine Manager is a comprehensive publishing CRM designed to help you manage advertising sales, production workflows, and digital editions within a single integrated web-based platform.
Tessitura
Tessitura is a unified enterprise CRM designed specifically for the arts and culture sector to manage ticketing, fundraising, memberships, and marketing in a single, integrated database.
Quick Comparison
| Feature | The Magazine Manager | Tessitura |
|---|---|---|
| Website | magazinemanager.com | tessitura.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2002 | 2001 |
| Headquarters | Coconut Creek, USA | Dallas, USA |
Overview
The Magazine Manager
The Magazine Manager is a specialized CRM built specifically for the unique needs of the publishing industry. You can manage your entire publication lifecycle from a single dashboard, moving seamlessly from initial ad sales and contract management to production tracking and final invoicing. It eliminates the need for disconnected spreadsheets by centralizing your contact data, flat-planning tools, and digital asset management.
You can track your sales pipeline in real-time and automate the billing process for both print and digital media. The platform also includes tools for circulation management and email marketing, helping you grow your audience while keeping your internal operations organized. Whether you run a single local title or a large multi-national media group, you can scale the system to fit your specific team structure and workflow requirements.
Tessitura
Tessitura provides a unified platform built specifically for the unique needs of arts and culture organizations. You can manage every aspect of your constituent relationships—from single-ticket buyers and subscribers to high-level donors and members—within a single, centralized database. This eliminates data silos and gives you a complete 360-degree view of how your audience interacts with your organization across all touchpoints.
You can streamline your operations by handling box office sales, complex fundraising campaigns, and automated marketing efforts in one place. The platform is designed for mid-to-large scale performing arts centers, museums, and galleries that require sophisticated tools for revenue management and audience engagement. By using a single source of truth, you can make data-driven decisions to grow your audience and increase your philanthropic support.
Overview
The Magazine Manager Features
- Ad Sales CRM Track your entire sales pipeline and manage contracts specifically designed for print and digital advertising schedules.
- Flat-Planning Tool Map out your magazine layout visually with drag-and-drop tools to organize editorial and advertising placements.
- Production Tracking Monitor the status of every creative asset and automate reminders to clients for missing artwork or approvals.
- Automated Invoicing Generate invoices automatically based on your flat plan and sync your financial data directly with accounting software.
- Digital Edition Creator Convert your print layouts into interactive digital editions to expand your reach across mobile and web platforms.
- Circulation Management Manage your subscriber lists and distribution schedules to ensure your publication reaches the right audience on time.
Tessitura Features
- Unified Constituent CRM. View every interaction a person has with your organization, from their first ticket purchase to their latest donation, in one profile.
- Flexible Ticketing. Manage reserved seating, general admission, and timed entry for exhibitions or performances with ease across all sales channels.
- Integrated Fundraising. Track your moves management process and manage complex gift processing to build stronger relationships with your most loyal donors.
- Membership Management. Automate your renewal notices and deliver exclusive member benefits seamlessly at the point of sale or online.
- Business Intelligence. Access real-time data and built-in reporting tools to analyze your sales trends and donor behavior for better planning.
- Marketing Automation. Create targeted email campaigns and personalized offers based on actual purchase history and constituent preferences.
Pricing Comparison
The Magazine Manager Pricing
Tessitura Pricing
Pros & Cons
The Magazine Manager
Pros
- Built specifically for publishers rather than general sales teams
- Centralizes sales and production in one unified database
- Excellent flat-planning tools for visual issue management
- Strong reporting capabilities for tracking sales representative performance
Cons
- Interface can feel dated compared to modern CRMs
- Significant learning curve due to the deep feature set
- Initial setup and configuration requires a time investment
Tessitura
Pros
- Unmatched 360-degree view of all constituent interactions
- Highly customizable to fit complex organizational workflows
- Strong community support and knowledge sharing among users
- Robust reporting capabilities for deep data analysis
Cons
- Significant learning curve for new staff members
- Requires dedicated technical resources for optimal management
- Implementation process is intensive and time-consuming