Magic
Magic is a developer SDK that lets you integrate passwordless authentication into your applications using magic links, social logins, and secure Web3 wallets without managing complex infrastructure.
Yoti
Yoti is a digital identity platform providing secure identity verification, age estimation, and e-signatures to help you verify customers and protect data while ensuring privacy and regulatory compliance.
Quick Comparison
| Feature | Magic | Yoti |
|---|---|---|
| Website | magic.link | yoti.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2014 |
| Headquarters | San Francisco, USA | London, UK |
Overview
Magic
Magic provides a seamless way for you to onboard users without the friction of traditional passwords. By using the SDK, you can implement secure authentication methods like email magic links, SMS, and social logins (Google, Apple, GitHub) with just a few lines of code. It handles the heavy lifting of security and identity management so you can focus on building your core product features.
Beyond standard logins, you can use Magic to create non-custodial Web3 wallets for your users instantly. This allows you to bridge the gap between traditional web apps and decentralized technologies effortlessly. Whether you are a solo developer or part of a large enterprise, the platform scales to support millions of users while maintaining high security standards and a smooth user experience.
Yoti
Yoti provides a secure digital identity platform that changes how you verify and interact with your customers. Instead of relying on physical documents that are easily lost or forged, you can use their reusable digital ID app or standalone web tools to confirm identities, estimate ages, and collect legally binding signatures. This approach reduces friction during onboarding and minimizes the amount of sensitive personal data you need to store on your own servers.
You can integrate these tools into your existing workflows to meet KYC and AML requirements across various industries, including retail, finance, and gaming. The platform focuses on privacy-by-design, ensuring that you only receive the specific data points you need while giving your customers control over their information. Whether you are a small business needing simple e-signatures or a large enterprise requiring global identity checks, the platform scales to meet your security needs.
Overview
Magic Features
- Passwordless Magic Links Send secure, one-time login links to your users' email addresses so they can sign in without remembering passwords.
- Social Logins Enable one-click registration using Google, Apple, GitHub, and other popular social providers to speed up your onboarding process.
- Web3 Wallet Creation Generate secure, non-custodial blockchain wallets for your users automatically upon login to enable decentralized app features.
- Customizable UI Match the login interface to your brand's look and feel using pre-built widgets or fully custom components.
- Multi-Factor Authentication Add an extra layer of security to your application with built-in support for secondary verification methods.
- Enterprise SSO Connect your application to corporate identity providers like Okta or Azure AD to support large-scale business clients.
Yoti Features
- Identity Verification. Verify your customers globally using government-issued IDs and biometric face matching to ensure they are who they say they are.
- AI Age Estimation. Estimate the age of your users in seconds using a simple facial scan, helping you stay compliant with age-restricted regulations.
- Reusable Digital ID. Let your customers verify once and share their details instantly in the future, creating a frictionless experience for returning users.
- Digital Signatures. Send and sign documents electronically with integrated identity backing, ensuring your contracts are legally binding and secure.
- Right to Work Checks. Automate your hiring process by conducting digital Right to Work and Right to Rent checks that meet government standards.
- Biometric Authentication. Replace insecure passwords with facial recognition to let your users access their accounts securely and conveniently.
Pricing Comparison
Magic Pricing
- Up to 1,000 monthly active users
- Passwordless email login
- Standard social logins
- Base Web3 wallet features
- Community support access
- Everything in Free, plus:
- Higher monthly active user limits
- Advanced security features
- Custom branding options
- Priority technical support
- SLA guarantees
Yoti Pricing
Pros & Cons
Magic
Pros
- Extremely fast implementation with well-documented SDKs
- Significantly reduces user drop-off during registration
- Simplifies Web3 onboarding for non-technical users
- Reliable infrastructure with high uptime for logins
Cons
- Pricing can scale quickly with high user volume
- Limited customization on the lowest pricing tiers
- Dependency on third-party email delivery for links
Yoti
Pros
- Highly secure privacy-by-design architecture protects user data
- Fast and accurate AI-powered age estimation technology
- Seamless reusable ID experience for frequent customers
- User-friendly mobile app interface for identity management
- Strong compliance with global identity and data standards
Cons
- Initial setup for complex API integrations takes time
- Document scanning can occasionally fail in poor lighting
- Pricing can be difficult to predict without sales contact