Litmus
Litmus is an email marketing platform that allows you to build, test, and analyze high-performing email campaigns across dozens of popular email clients and devices to ensure perfect rendering.
Mailshake
Mailshake is a sales engagement software that helps you automate personalized cold email outreach, track engagement, and manage lead follow-ups to scale your outbound sales and book more meetings.
Quick Comparison
| Feature | Litmus | Mailshake |
|---|---|---|
| Website | litmus.io | mailshake.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $99/month | $29/month |
| FREE Trial | ✓ 7 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2005 | 2015 |
| Headquarters | Boston, USA | Austin, USA |
Overview
Litmus
Litmus is an all-in-one email optimization platform designed to help you create flawless email experiences for every subscriber. You can build emails from scratch using a specialized code editor, or use visual tools to quickly assemble templates that work across all major platforms. The core strength lies in its automated testing, which lets you preview how your messages look in over 100 email clients and devices before you hit send.
Beyond just testing, you can use the platform to manage your entire email workflow, from collaborative reviews and approvals to advanced post-send analytics. It helps you identify broken links, missing alt text, and slow loading times that might hurt your engagement. Whether you are a solo marketer or part of a large enterprise team, the platform ensures your brand remains consistent and professional in every inbox.
Mailshake
Mailshake is a sales engagement platform designed to help you automate your outbound outreach at scale. You can send personalized cold emails, monitor opens and clicks, and set up automated follow-up sequences that stop once a lead replies. It simplifies the process of managing high-volume prospecting while maintaining a personal touch that keeps your emails out of the spam folder.
The platform integrates directly with your existing Gmail, Outlook, or SMTP email accounts to ensure high deliverability. You can manage your entire sales pipeline from a single dashboard, making it an ideal solution for sales development reps, founders, and agencies who need to generate more leads without spending hours on manual manual follow-ups.
Overview
Litmus Features
- Email Previews View your email exactly as it appears in 100+ email clients and devices to catch rendering issues instantly.
- Litmus Builder Write code and see live previews side-by-side, or use visual modules to build responsive emails faster.
- Spam Testing Scan your emails against major spam filters and blacklists to ensure your messages actually reach the inbox.
- Proof & Collaboration Share your email designs with stakeholders and collect centralized feedback directly on the preview to speed up approvals.
- Advanced Analytics Track how long subscribers spend reading your emails and which devices they use to better understand your audience.
- Link Monitoring Automatically verify that every link and image in your email works correctly so you never send a broken campaign.
Mailshake Features
- Automated Email Sequences. Schedule personalized email sequences and automated follow-ups that trigger based on your prospect's behavior or time intervals.
- Mailshield Cleaning. Verify your email lists automatically to reduce bounce rates and protect your sender reputation before you hit send.
- Lead Driver. Manage all your lead interactions in one place and track which prospects are most engaged with your content.
- Personalization Tags. Use powerful mail merge features to insert custom text, links, and images for every recipient in your campaign.
- A/B Testing. Test different subject lines and email body copy to see which versions generate the most replies and conversions.
- Native Phone Dialer. Make cold calls directly from your browser and log your call outcomes alongside your email activity for a multi-channel approach.
Pricing Comparison
Litmus Pricing
- 1 user seat
- 1,000 email previews per month
- Unlimited Readability testing
- Basic spam testing
- Litmus Builder access
- Email community support
- Everything in Basic, plus:
- Up to 5 user seats
- 2,000 email previews per month
- Advanced spam testing
- Editor integrations (Slack, Trello)
- Litmus Proof collaboration tool
Mailshake Pricing
- Connect 1 email account
- 1,500 emails per month
- Email personalization
- Automated follow-ups
- AI Email Writer
- Gmail/Outlook/SMTP integrations
- Everything in Starter, plus:
- Connect 1 email account
- 5,000 emails per month
- Native phone dialer
- Multi-channel sequences
- Lead Driver dashboard
- Priority support
Pros & Cons
Litmus
Pros
- Extensive device coverage for accurate email previews
- Intuitive code editor with real-time visual updates
- Streamlined feedback process for team approvals
- Reliable spam testing improves overall deliverability
- Detailed engagement analytics beyond standard open rates
Cons
- Starting price is high for small businesses
- Preview counts can be consumed quickly
- Steep learning curve for non-technical users
Mailshake
Pros
- Extremely intuitive interface that is easy to navigate
- Excellent deliverability rates with built-in warm-up tools
- Simple setup process for Gmail and Outlook users
- Effective automated follow-ups that increase reply rates
Cons
- No free trial available to test features
- Daily sending limits can be restrictive for some
- Limited reporting depth on the entry-level tier