Infogram
Infogram is an intuitive visualization tool that helps you create engaging infographics, reports, and interactive maps to transform complex data into clear, compelling visual stories for your audience.
Maptitude
Maptitude is a professional geographic information system software that provides business mapping tools to help you visualize data, identify spatial patterns, and make informed location-based decisions.
Quick Comparison
| Feature | Infogram | Maptitude |
|---|---|---|
| Website | infogram.com | maptitude.com |
| Pricing Model | Freemium | One_time |
| Starting Price | Free | $99/month |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 1983 |
| Headquarters | Riga, Latvia | Newton, USA |
Overview
Infogram
Infogram helps you turn dry data into stunning interactive visuals without needing design or coding skills. You can choose from over 35 interactive chart types and 500 maps to build reports, social media graphics, and dashboards that grab attention. The drag-and-drop editor makes it easy to import data from spreadsheets or cloud services and watch your visualizations update in real-time.
You can collaborate with your team on projects and publish your finished work online or download high-quality files for presentations. Whether you are a marketer, educator, or journalist, the platform provides the flexibility to create branded content that resonates with your viewers. It offers a tiered approach starting with a free basic plan, scaling up to enterprise-level features for larger organizations.
Maptitude
Maptitude is a robust geographic information system (GIS) that gives you the tools to transform your spreadsheets into insightful maps. You can visualize your customers, sales territories, and facilities to uncover hidden geographic patterns that standard reports often miss. Whether you are balancing sales territories or finding the best location for a new storefront, the software provides the demographic data and spatial tools you need to succeed.
You can perform complex spatial analysis like drive-time calculations, shortest-path routing, and heat mapping without needing a degree in geography. It is designed for business analysts, franchise managers, and logistics planners who need professional-grade mapping capabilities. The software comes bundled with extensive geographic and demographic datasets, so you can start analyzing your market immediately after installation.
Overview
Infogram Features
- Interactive Charts Choose from over 35 chart types that let your audience hover, click, and explore data points for deeper insights.
- Live Data Integration Connect your charts to Google Sheets or JSON feeds to ensure your visualizations update automatically when your data changes.
- Object Animations Add movement to your reports with entry animations that guide your viewers' eyes to the most important information.
- Custom Templates Access a library of designer-made templates for infographics, slides, and social posts to jumpstart your creative process.
- Interactive Maps Build detailed heatmaps and regional maps using a library of over 500 countries and territories to visualize geographic trends.
- Team Collaboration Invite your colleagues to edit projects in real-time and manage permissions across different folders and workspaces.
Maptitude Features
- Territory Management. Create, balance, and manage sales or service territories visually to ensure fair workload distribution and maximum market coverage.
- Drive-Time Analysis. Calculate travel time rings around your locations to understand exactly how far your customers must travel to reach you.
- Route Optimization. Plan the most efficient routes for your delivery or service vehicles to save on fuel costs and reduce travel time.
- Demographic Mapping. Access built-in census data to identify high-income areas, age groups, or ethnic concentrations that match your ideal customer profile.
- Facility Location. Identify the best spots for new offices or stores by analyzing proximity to customers and distance from competitors.
- Geocoding and Pin Mapping. Convert your Excel addresses into precise map points instantly to see exactly where your business activity is happening.
Pricing Comparison
Infogram Pricing
- 37+ interactive chart types
- Up to 10 projects
- 5 projects per month
- Import data from Excel/CSV
- Object animations
- Public web publishing
- Everything in Basic, plus:
- Up to 100 projects
- 100+ premium templates
- Privacy settings
- Download high-quality images
- Live data connectors
Maptitude Pricing
- Permanent software license
- Full GIS toolset
- Country data package included
- Demographic census data
- Free technical support
- Route optimization tools
- Everything in Desktop, plus:
- Web-based map sharing
- Browser-based access
- Interactive map publishing
- Team collaboration tools
- Mobile map viewing
Pros & Cons
Infogram
Pros
- Extremely intuitive drag-and-drop interface for non-designers
- Interactive elements make data much more engaging
- Seamless integration with Google Sheets for live updates
- Wide variety of professional templates saves time
Cons
- Free version requires public branding on projects
- Limited font and styling options on lower tiers
- Mobile responsiveness can be tricky for complex charts
Maptitude
Pros
- Includes massive amounts of free demographic data
- One-time purchase avoids recurring subscription fatigue
- Powerful territory balancing and optimization features
- Excellent customer support and training resources
Cons
- Interface feels dated compared to modern apps
- Steep learning curve for non-technical users
- Significant hardware requirements for large datasets