Contently
Contently is a comprehensive content marketing platform that combines enterprise-grade technology with a managed marketplace of creative talent to help you create, manage, and optimize high-performing content.
MarketMuse
MarketMuse is an AI-driven content planning and optimization software that helps you build topical authority through automated content audits, competitive gap analysis, and data-backed content briefs.
Quick Comparison
| Feature | Contently | MarketMuse |
|---|---|---|
| Website | contently.com | marketmuse.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2013 |
| Headquarters | New York, USA | Boston, USA |
Overview
Contently
Contently provides you with a centralized platform to manage your entire content lifecycle from ideation to distribution. You can streamline your production workflows, manage internal and external contributors, and ensure brand consistency across all your global marketing initiatives. The platform is designed to solve the complexity of scaling high-quality content creation for large organizations.
You get access to a vetted network of over 160,000 freelance creatives, including writers, editors, and videographers, directly within your dashboard. By using their proprietary data insights, you can identify content gaps and predict which topics will resonate most with your specific audience. It effectively replaces fragmented tools with a single system of record for your brand's stories.
MarketMuse
MarketMuse helps you take the guesswork out of your content strategy by using AI to analyze your entire website. Instead of manually researching keywords, you can run automated audits to see exactly where your content is strong and where you have topical gaps. It provides you with clear, data-driven insights into what your audience is searching for and how your competitors are ranking for those same topics.
You can use the platform to create detailed content briefs that guide your writers with specific subheadings, related topics, and target word counts. This ensures every piece of content you publish is optimized for search engines from the start. Whether you are managing a small blog or a massive enterprise resource center, the platform helps you prioritize the most impactful content opportunities to grow your organic traffic efficiently.
Overview
Contently Features
- Smart Talent Matching Find and hire the perfect freelance experts from a vetted network of 160,000+ creatives based on your specific industry.
- Visual Editorial Calendar Plan your entire content strategy and track production status across teams with a drag-and-drop visual interface.
- Customizable Workflows Build automated approval paths that match your internal processes to ensure every piece of content meets your standards.
- Content Value Analytics Measure the actual ROI of your content by tracking engagement metrics and calculating the cost-per-click equivalent of your organic reach.
- Global Brand Governance Store all your brand guidelines and assets in one place to ensure every contributor stays on-brand and compliant.
- Strategy Suite Use data-driven insights to identify high-opportunity topics and plan your content calendar based on what your audience actually wants.
MarketMuse Features
- Automated Content Audits. Analyze your entire website instantly to identify pages that need updates and discover new topical opportunities.
- Inventory and Planning. View your content performance and authority scores in one place so you can prioritize your most valuable pages.
- Content Brief Generation. Create comprehensive outlines for your writers including relevant topics, questions to answer, and recommended structure.
- Competitive Gap Analysis. Compare your content directly against top-ranking competitors to see exactly what information your pages are missing.
- Real-time Optimization. Get instant feedback as you write with a content score that shows how well you've covered a topic.
- Keyword Research. Identify high-value clusters and related terms that help you build deeper topical authority than simple keyword tools.
Pricing Comparison
Contently Pricing
MarketMuse Pricing
- 1 user
- 10 queries per month
- Limited to 1 domain
- Basic content insights
- Standard editor access
- Everything in Free, plus:
- Unlimited queries
- Full page-level insights
- Inventory for 1 domain
- Export data to CSV
- Advanced topical research
Pros & Cons
Contently
Pros
- Access to high-quality vetted freelance talent
- Centralized view of all content projects
- Robust analytics for measuring content performance
- Excellent customer success and strategic support
- Streamlined payment processing for external contributors
Cons
- High price point for smaller teams
- Steep learning curve for advanced features
- Platform interface can feel occasionally sluggish
- Limited flexibility in some automated workflows
MarketMuse
Pros
- Provides highly accurate topical suggestions for SEO
- Automated briefs save hours of manual research
- Identifies content gaps that competitors are missing
- Intuitive content scoring system for writers
- Excellent for building long-term topical authority
Cons
- Higher starting price than basic SEO tools
- Steep learning curve for advanced data features
- Initial site crawl can take significant time