DotActiv
DotActiv is a category management software providing end-to-end solutions for retailers and suppliers to optimize shelf space, create data-driven planograms, and improve overall retail floor performance and profitability.
Mashgin
Mashgin is an AI-powered self-checkout system that uses computer vision to identify items instantly without barcodes, allowing you to complete transactions in seconds for a faster shopping experience.
Quick Comparison
| Feature | DotActiv | Mashgin |
|---|---|---|
| Website | dotactiv.com | mashgin.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1982 | 2013 |
| Headquarters | Cape Town, South Africa | Palo Alto, USA |
Overview
DotActiv
DotActiv provides you with a comprehensive suite of category management tools designed to take the guesswork out of retail planning. You can create data-driven planograms that reflect actual consumer behavior, ensuring the right products are in the right place at the right time. By integrating your sales data directly into the design process, you can optimize shelf space and improve stock turns across your entire store layout.
The platform helps you bridge the gap between high-level retail strategy and floor-level execution. You can manage everything from floor planning and range maintenance to advanced retail analytics within a single ecosystem. Whether you are a small independent retailer or a large multinational supplier, these tools allow you to maximize profitability by making more informed merchandising decisions based on real-time performance metrics.
Mashgin
Mashgin offers a touchless self-checkout solution that uses computer vision to identify multiple items simultaneously. Instead of scanning individual barcodes, you simply place your items—including plated food, packaged goods, and produce—on the kiosk tray. The system recognizes everything instantly, totaling your bill in less than a second so you can pay and go without waiting in long lines.
You can deploy these kiosks in high-traffic environments like stadiums, corporate cafeterias, healthcare facilities, and convenience stores. The platform integrates with your existing payment processors and inventory systems, providing real-time data on sales and popular items. It helps you reduce labor costs and improve throughput during peak hours by moving customers through the checkout process up to four times faster than traditional methods.
Overview
DotActiv Features
- Data-Driven Planograms Create visual shelf layouts backed by your sales data to ensure every product earns its place on the shelf.
- Floor Space Planning Design and optimize your entire store layout to improve customer flow and maximize sales per square meter.
- Range Maintenance Identify your top-performing products and eliminate slow-movers to ensure your product assortment remains profitable and relevant.
- Retail Analytics Access built-in reporting dashboards to track category performance and identify new opportunities for growth and efficiency.
- Automation Tools Generate hundreds of planograms automatically using pre-defined templates and data rules to save hours of manual work.
- Cluster Optimization Group your stores based on similar demographics or performance traits to deliver localized product ranges effectively.
Mashgin Features
- Instant Object Recognition. Place multiple items on the tray at once and watch the system identify them instantly without searching for barcodes.
- Plated Food Identification. Identify open-faced food items and cafeteria meals by shape and color, eliminating the need for manual price lookups.
- Touchless Payments. Complete your entire transaction without touching the screen by using mobile wallets or tap-to-pay credit cards.
- Real-Time Analytics. Access your sales data and inventory levels through a cloud-based dashboard to make informed business decisions on the fly.
- Multi-Item Scanning. Scan your entire lunch tray in one go rather than ringing up items individually to keep lines moving quickly.
- Hardware Integration. Connect your kiosks with existing POS systems and payment gateways to maintain a unified financial record.
Pricing Comparison
DotActiv Pricing
- Basic planogramming
- Manual data entry
- Standard shelf layouts
- Access to online help
- Community support
- Everything in Free, plus:
- Import data from CSV/Excel
- Advanced planogram reporting
- Shelf report generation
- Email support
- Split-view editing
Mashgin Pricing
Pros & Cons
DotActiv
Pros
- Highly accurate data integration from Excel and CSV
- Excellent customer support and detailed training resources
- Intuitive drag-and-drop interface for planogram creation
- Powerful reporting that highlights underperforming shelf space
Cons
- Significant learning curve for advanced automation features
- Hardware requirements can be demanding for large databases
- Initial data mapping requires careful setup time
Mashgin
Pros
- Significantly reduces wait times during peak hours
- Identifies non-barcoded items like fruit and meals
- Easy for customers to use with zero training
- Reduces the need for dedicated checkout staff
- Compact footprint fits into small retail spaces
Cons
- High initial investment for specialized hardware
- Requires consistent lighting for optimal recognition
- Limited to physical kiosk deployments only