Maze
Maze is a continuous discovery platform that helps product teams collect user insights through unmoderated testing, survey tools, and automated reporting to make data-driven design decisions faster.
Pendo
Pendo is a comprehensive product experience platform that helps you track user behavior, deliver in-app guidance, and gather feedback to build software that your customers actually love using.
Quick Comparison
| Feature | Maze | Pendo |
|---|---|---|
| Website | maze.co | pendo.io |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2013 |
| Headquarters | Paris, France | Raleigh, USA |
Overview
Maze
Maze is a continuous discovery platform designed to help you integrate user insights into every stage of the product development lifecycle. Instead of waiting weeks for research results, you can run unmoderated tests on prototypes from Figma, Adobe XD, or Sketch and receive actionable data in hours. It transforms the way your team validates ideas by turning qualitative feedback into quantitative metrics that everyone can understand.
You can easily recruit participants from your own database or use the built-in panel to reach specific demographics quickly. The platform automatically generates visual reports, making it simple to share findings with stakeholders and justify design changes. Whether you are a solo designer or part of a large product organization, Maze helps you build better user experiences by removing the guesswork from the design process.
Pendo
Pendo helps you understand exactly how customers interact with your software so you can make data-driven decisions. You can track every click and navigation path without requiring manual coding or engineering resources. This deep visibility allows you to identify where users get stuck, which features they ignore, and what drives long-term retention across your web and mobile applications.
Beyond just analytics, you can take immediate action by deploying in-app walkthroughs and targeted announcements to guide users through complex workflows. By combining usage data with direct user feedback and sentiment polling, you create a complete picture of the product experience. This enables your product, success, and marketing teams to increase feature adoption and reduce churn through personalized, automated communication.
Overview
Maze Features
- Prototype Testing Import your designs from Figma or Adobe XD to see exactly where users click and where they get stuck.
- Card Sorting Understand how your users categorize information so you can build more intuitive navigation menus and site structures.
- Tree Testing Evaluate the hierarchy of your website or app by asking users to find specific items within a text-only structure.
- Live Website Testing Test your published website to identify usability issues and conversion bottlenecks on live pages without changing any code.
- Automated Reporting Generate instant, presentation-ready reports that highlight heatmaps, misclick rates, and average time-on-task for every test you run.
- Participant Recruitment Access a global panel of over 6 million participants or send targeted prompts to your own customers directly.
Pendo Features
- Retroactive Analytics. Track every user action automatically from day one without needing to write custom code or tag individual elements.
- In-App Guides. Create walkthroughs, tooltips, and banners to onboard new users and highlight new features without waiting for development cycles.
- Sentiment Tracking. Launch NPS surveys and polls directly inside your application to capture user feedback while the experience is top-of-mind.
- Product Roadmapping. Connect user feedback and usage data to your product strategy to prioritize the features that drive the most value.
- Session Replay. Watch visual reconstructions of user journeys to see exactly where people struggle or encounter friction within your interface.
- Cross-App Analytics. Monitor how users move across your entire portfolio of web and mobile applications to understand the total customer journey.
Pricing Comparison
Maze Pricing
- 1 active project
- Up to 7 blocks per Maze
- 300 responses per year
- Closed card sorting
- Basic reporting
- Everything in Free, plus:
- Up to 30 active projects
- Unlimited blocks per Maze
- 1,200 responses per year
- Open card sorting
- PDF report exports
Pendo Pricing
- Up to 500 monthly active users
- Basic product analytics
- In-app guides and walkthroughs
- NPS surveys and polling
- Roadmap visualization tools
- Everything in Free, plus:
- Unlimited monthly active users
- Advanced segmentation and targeting
- Resource center for user help
- Detailed sentiment analysis
- Standard integrations
Pros & Cons
Maze
Pros
- Seamless integration with popular design tools like Figma
- Fast turnaround times for unmoderated user feedback
- Beautifully designed automated reports save hours of manual work
- Easy for non-researchers to set up and launch tests
Cons
- Significant price jump from free to paid tiers
- Prototype loading speeds can be slow for large files
- Limited flexibility in customizing the final report layout
Pendo
Pros
- Codeless tracking makes setup fast for non-technical teams
- Powerful in-app messaging improves user onboarding significantly
- Retroactive data allows you to see past user behavior
- Combines quantitative and qualitative data in one place
Cons
- Initial setup requires technical help for data mapping
- Pricing scales quickly and can become very expensive
- Steep learning curve for advanced reporting features
- In-app guides can occasionally conflict with site CSS