Meltwater
Meltwater is a comprehensive media intelligence platform that helps you monitor online news and social media conversations to manage your brand reputation and analyze market trends effectively.
Prowly
Prowly is an all-in-one public relations software that helps you find relevant media contacts, create visual press releases, and manage your media relations from a single dashboard.
Quick Comparison
| Feature | Meltwater | Prowly |
|---|---|---|
| Website | meltwater.com | prowly.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $258/month |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2001 | 2013 |
| Headquarters | San Francisco, USA | Warsaw, Poland |
Overview
Meltwater
Meltwater helps you stay on top of your brand's digital presence by monitoring millions of sources across online news, social media, print, and broadcast. You can track mentions of your company, competitors, and industry keywords in real-time to understand public sentiment and identify emerging trends before they go viral.
The platform simplifies complex data by providing visual reports and automated alerts, allowing you to measure the impact of your PR and marketing campaigns. Whether you are managing a global brand or a growing agency, you can use these insights to engage with influencers, distribute press releases, and make data-driven decisions to protect your reputation.
Prowly
Prowly is a comprehensive platform designed to streamline your entire public relations workflow. Instead of jumping between spreadsheets and email clients, you can manage your media database, pitch journalists, and track your results in one place. It provides access to a database of over one million global media contacts, allowing you to filter by beat, location, and outlet to find the right storytellers for your brand.
You can build professional, interactive newsrooms and press releases that look great on any device. The platform also includes tools for automated follow-ups and detailed analytics, so you know exactly who opened your emails and clicked your links. It is ideal for PR agencies and in-house communication teams who need to scale their outreach while maintaining a personal touch with journalists.
Overview
Meltwater Features
- Media Monitoring Track your brand mentions across global news sites, blogs, and social media platforms to stay informed in real-time.
- Social Listening Analyze billions of social media conversations to understand customer sentiment and identify what your audience cares about most.
- Influencer Management Find and connect with the right influencers for your brand using a searchable database of millions of global profiles.
- Media Relations Build targeted media lists and distribute press releases directly to journalists to increase your earned media coverage.
- Consumer Insights Deep dive into audience demographics and interests to create more personalized marketing strategies that resonate with your customers.
- Custom Reporting Generate professional, automated reports that visualize your PR performance and share them instantly with your stakeholders.
Prowly Features
- Media Database. Access over one million media contacts worldwide and filter them by specific beats or locations to find your perfect audience.
- Online Newsrooms. Create a dedicated home for your brand's stories where journalists can easily find high-res images, videos, and contact information.
- Press Release Creator. Draft beautiful, interactive press releases with drag-and-drop elements that ensure your story stands out in a crowded inbox.
- Email Pitching. Send personalized pitches to your media lists and set up automated follow-ups to increase your chances of getting covered.
- PR Analytics. Track open rates, click rates, and bounce rates for every pitch so you can refine your strategy based on real data.
- Media Monitoring. Stay informed by tracking mentions of your brand or competitors across the web and social media in real-time.
Pricing Comparison
Meltwater Pricing
Prowly Pricing
- 2 user seats
- 1,000 media contacts
- Unlimited emails and pitches
- 1 Online Newsroom
- Basic media monitoring
- AI-powered PR assistant
- Everything in Essential, plus:
- 5 user seats
- 3,000 media contacts
- Advanced media monitoring
- Premium newsroom features
- Priority customer support
Pros & Cons
Meltwater
Pros
- Extensive global database covers niche and international sources
- Intuitive dashboard makes complex data easy to visualize
- Excellent customer support with dedicated account managers
- Powerful Boolean search capabilities for precise monitoring
- Integrated platform handles PR and social in one place
Cons
- Steep learning curve for advanced boolean queries
- Pricing is high for small businesses or startups
- Occasional irrelevant results in automated sentiment analysis
Prowly
Pros
- Extensive and regularly updated global media database
- User-friendly interface makes creating newsrooms very simple
- Excellent email tracking and engagement analytics
- Saves significant time on manual media list building
- Responsive customer support team for technical issues
Cons
- Higher price point compared to basic email tools
- Occasional inaccuracies in specific niche contact data
- Steep learning curve for advanced monitoring filters