Meritto Review: Overview, Features, Pricing & Alternatives in 2025

Admissions shouldn’t be this frustrating for everyone.

If you’re comparing enrollment software, odds are you’re tired of scattered data, lost leads, and juggling between too many tools just to keep your admissions moving.

But here’s the daily headache: your team keeps missing great candidates because your current system is messy and your communication is all over the place.

Meritto steps in with an enrollment automation platform designed specifically for education—giving you one place to attract students, manage applications, handle payments, and centralize conversations. I’ve dug deep into their features, customization, and how it all clicks together in real admission scenarios.

In this review, I’ll break down how Meritto helps you finally stay in control from inquiry to enrollment, so you don’t have to choose between efficiency and personalization.

In this Meritto review, you’ll get an inside look at its core features, workflow customization, real pricing, and alternatives—so you can weigh every option before booking that demo.

By the end, you’ll know if this is the tool with the features you need to grow your enrollments without daily chaos.

Let’s get started.

Meritto Overview

Meritto, formerly known as NoPaperForms, has been on a mission to simplify student enrollment since 2017. Based in Gurgaon, India, they focus solely on easing the complex admissions journey.

What truly caught my attention is their specialization. They’re not just another generic CRM; they provide an operating system for student enrollment. This helps educational institutions finally unify their otherwise siloed sales, marketing, and admissions teams.

The rebrand from NoPaperForms signals a broader vision. As you’ll see through this Meritto review, its scope now extends well beyond just simple online application forms.

Unlike generic competitors like Salesforce that require extensive customization, Meritto feels like it was built by people who get it. It’s purpose-built for the education sector, which I find translates into a more intuitive, faster deployment.

You’ll find them working with a diverse range of educational institutions. This includes large universities, community colleges, and even specialized training centers looking to finally streamline their complex, often outdated enrollment pipelines.

From my analysis, Meritto’s current strategy centers on providing a single source of truth for the entire student lifecycle. This approach directly addresses the market’s growing need for unified data and greater operational efficiency.

Now let’s examine their capabilities.

Meritto Features

Still drowning in scattered student data?

Meritto features offer a comprehensive “Operating System” for student recruitment and enrollment. Here are the five main Meritto features that can help transform your admissions process.

1. Enrollment Cloud

Wish you had a single source of truth for student data?

Fragmented information across different departments can cause major communication gaps and missed opportunities. This makes tracking student journeys nearly impossible.

Meritto’s Enrollment Cloud gives you complete control over the entire admission funnel, from initial inquiry to final enrollment. From my testing, this feature acts as a central hub, ensuring all teams access consistent and up-to-date student data. It’s truly designed to attract, engage, and enroll students at scale.

This means you can streamline your entire admissions workflow, leading to higher conversion rates and improved team coordination.

2. Education CRM

Generic CRMs just don’t get the education sector?

Standard CRM systems often struggle with the unique complexities of student lead management, leading to duplicates and lost inquiries. This costs you valuable prospective students.

Meritto’s CRM is specifically built for education, centralizing inquiries from various sources while eliminating duplicates. What I love about this approach is how it provides a 360-degree view of the admission lifecycle, making multitasking easy and efficient for admissions staff.

The result is your team gets an efficient way to manage bulk leads and easily import data, preventing lead leakage and boosting productivity.

3. Application Platform

Application processes feeling clunky and slow?

A cumbersome application process can deter top candidates and create unnecessary administrative burdens for your admissions team. This directly impacts your enrollment rate.

This platform empowers admission teams to accelerate the application-to-enrollment rate by streamlining the entire process. Here’s what I found: it allows for creation of advanced custom forms and manages post-application group discussions (GD), written ability tests (WAT), and personal interviews (PI).

So, as an admissions professional, you can provide a smoother, more efficient experience for applicants, increasing your chances of successful enrollment.

4. Education Payment Cloud (Collexo)

Fee collection a constant headache?

Managing student fees can be incredibly complex, involving manual reconciliation errors and delayed payments. This can significantly impact your institution’s cash flow.

Collexo is Meritto’s full-stack payment solution designed to simplify and accelerate fee collection and management for educational institutions. This feature offers automated payment routing and hassle-free reconciliation, providing real-time financial visibility.

This means you can collect fees easily, securely, and on time, which ultimately improves your institution’s cash flow and reduces administrative burden.

5. Modern Engagement Suite

Struggling to keep prospective students engaged consistently?

Maintaining personalized, timely communication across various channels can be a massive challenge, leading to missed opportunities with potential students. This often results in lower lead conversion.

This suite focuses on consistent, personalized communication with prospective students by integrating email, SMS, and WhatsApp. This is where Meritto shines, as the AI-powered chatbot, Niaa, optimizes student engagement by analyzing behavior and automating follow-ups.

What you get instead is automated, multi-channel communication that ensures no opportunity is missed and student engagement remains high throughout the recruitment journey.

You’ll appreciate how these Meritto features work together to create a cohesive, integrated system for enrollment automation. It truly streamlines the entire student journey for your organization.

Meritto Pricing

Meritto Review: Overview, Features, Pricing & Alternatives in 2025

Pricing

What will Meritto pricing actually cost you?

Meritto pricing offers a tiered annual structure based on application volume and support needs, providing transparency for educational institutions to plan their budgets effectively.

Plan	Price & Features
Starter Plan	Fewer than 5,000 applications: $8,000/year 5,000 – 10,000 applications: $15,000/year 10,000 – 25,000 applications: $30,000/year • Up to 15 users • Unlimited contacts • 50,000 emails/month • Core enrollment features
Growth Plan	Fewer than 5,000 applications: $12,000/year 5,000 – 10,000 applications: $20,000/year 10,000 – 25,000 applications: $35,000/year • Up to 25 users • Unlimited contacts • 250,000 emails/month • Enhanced enrollment tools
Pro Plan	Fewer than 5,000 applications: $18,000/year 5,000 – 10,000 applications: $30,000/year 10,000 – 25,000 applications: $45,000/year • Up to 50 users • Unlimited contacts • 500,000 emails/month • Advanced application features • Meritto AI add-on available

1. Value Assessment

Good value for the price.

From my cost analysis, Meritto’s pricing aligns well with the specialized features it offers for educational institutions. The tiered model based on application volume means you only pay for the scale you need, avoiding unnecessary expenses for smaller organizations. Their comprehensive suite helps you manage the entire admissions funnel efficiently.

This means your budget gets a clear, predictable annual cost, directly tied to your institution’s operational size.

2. Trial/Demo Options

No trial, but comprehensive demo.

Meritto does not offer a free trial or a free version. However, they provide detailed demonstrations of their platform, allowing you to explore key features and see how they streamline enrollment processes. What I found is that a direct demo helps you assess specific use cases for your institution, and allows you to ask targeted questions about integrations.

This helps you evaluate the fit and functionality before committing to their annual pricing model.

3. Plan Comparison

Choosing the right plan is key.

The Starter plan is suitable for smaller institutions with lower application volumes, while the Growth and Pro plans offer more users and higher email limits for larger operations. What stood out is how add-ons like Meritto AI enhance the Pro plan’s value for advanced engagement and automation needs.

This tiered approach helps you match Meritto pricing to actual usage requirements, ensuring you don’t overpay for unused capacity.

My Take: Meritto’s pricing strategy is transparent and scalable, directly aligning costs with an institution’s application volume and feature needs, which is great for budget planning.

The overall Meritto pricing reflects transparent value for educational institutions.

Meritto Reviews

What do actual customers think?

I’ve analyzed numerous Meritto reviews to give you an unbiased look at real user experiences, helping you understand what customers truly think about this software.

1. Overall User Satisfaction

Users are highly satisfied.

From my review analysis, Meritto consistently receives outstanding ratings, often achieving a 5.0 out of 5-star rating on platforms like G2. What I found in user feedback is how Meritto significantly improves productivity and time savings for educational institutions, making it a highly valued tool.

This indicates you can expect substantial efficiency gains and positive ROI.

2. Common Praise Points

Users love its ease and efficiency.

Customers frequently praise Meritto’s intuitive interface and its ability to streamline the entire admissions process, from lead generation to data management. Review-wise, I saw how its simple design helps users switch between tasks smoothly, making multitasking effortless, as many reviews highlighted.

This suggests you’ll benefit from a straightforward platform that boosts your team’s workflow.

3. Frequent Complaints

Mobile app performance needs work.

While generally positive, a recurring concern among users is the mobile application’s performance. What stood out in customer feedback is how the mobile app isn’t as smooth as the desktop version, leading to a desire for a more robust iOS application to enhance accessibility.

These issues are minor for most but could be a deal-breaker if mobile access is critical for you.

The Meritto reviews collectively reflect strong user satisfaction driven by efficiency, with minor concerns about mobile functionality.

Best Meritto Alternatives

Which Meritto alternative best suits your needs?

The best Meritto alternatives include several strong options, each better suited for different business situations, budgets, and specific use cases within the education sector.

1. LeadSquared

Need a generalized CRM adaptable beyond education?

LeadSquared offers a broad CRM platform serving multiple industries, including education, with a one-time payment model. What I found comparing options is that LeadSquared provides more general CRM functionality that can be adapted, though it requires more customization for education-specific workflows.

Choose LeadSquared if your needs extend beyond education or you prefer a one-time payment over per-application pricing.

2. Zoho CRM

Do you require broad CRM features across departments?

Zoho CRM is a versatile cloud-based platform suitable for various industries, offering extensive sales and marketing automation. From my competitive analysis, Zoho CRM offers a customizable, multi-department solution but demands significant effort to tailor for unique educational institution workflows.

Consider this alternative if your organization has broader CRM needs beyond just admissions and you’re comfortable with extensive customization.

3. Salesforce Education Cloud

Are you a large institution with substantial IT resources?

Salesforce Education Cloud is highly customizable and scalable for very large, complex educational institutions. From my analysis, Salesforce provides unparalleled customization capabilities but comes with high licensing fees and requires substantial in-house IT expertise for effective implementation.

Choose Salesforce if you have a massive budget and the internal resources to manage its complexity, prioritizing deep customization.

4. Slate by Technolutions

Are you a higher education institution prioritizing admissions?

Slate is known for its robust admissions and enrollment management, particularly among higher education institutions with specialized needs. Alternative-wise, Slate focuses on a highly specialized admissions platform that might suit complex higher education recruitment, though it could have a longer implementation cycle.

Consider Slate if your primary need is a powerful, highly specialized admissions system for a higher education institution.

The best Meritto alternatives hinge on your specific educational institution’s size and specialization, rather than generic feature lists.

Meritto Setup

How complicated is Meritto’s deployment?

For your Meritto review, understanding its implementation is key. Meritto’s deployment is generally smooth and supported, focusing on quick adoption for educational institutions. Here’s what you’re looking at.

1. Setup Complexity & Timeline

Expect a supportive, straightforward deployment.

Meritto implementation emphasizes quick adoption, often described by users as productive and “at ease.” What I found about deployment is that Meritto’s intuitive design simplifies initial setup, minimizing time and effort for your team compared to more complex systems.

You’ll benefit from their seamless onboarding and dedicated training to get up and running smoothly.

2. Technical Requirements & Integration

Cloud-based, with minimal IT heavy lifting.

Your technical requirements revolve around a secure cloud-based platform, leveraging AWS for robust security and compliance. What I found about deployment is that Meritto handles the infrastructure requirements, reducing the burden on your internal IT resources and ensuring data integrity.

Plan for standard internet connectivity, as Meritto manages the backend, allowing your team to focus on admissions.

3. Training & Change Management

User adoption is smooth, with minimal friction.

The learning curve for Meritto is minimal due to its user-friendly interface and intuitive dashboards, promoting quick staff proficiency. From my analysis, Meritto’s simple design makes multitasking easy, helping users switch between tasks smoothly and ensuring high productivity from day one.

Invest in their dedicated training and migration support to ensure your team maximizes the platform’s efficiency.

4. Support & Success Factors

Dedicated support ensures a successful rollout.

Meritto provides dedicated customer success support, praised for being “quick and efficient” and even “24X7.” From my implementation analysis, their team acts as a true partner, offering valuable suggestions and guidance throughout your deployment and ongoing usage.

You’ll want to leverage their responsive support team to navigate any challenges and optimize your admissions processes.

Overall, your Meritto setup will likely be a supported experience, emphasizing quick adoption and minimal disruption for your educational institution.

Bottom Line

Is Meritto the right choice for your institution?

This Meritto review reveals a purpose-built platform delivering significant value for educational organizations seeking to streamline their student recruitment and enrollment.

1. Who This Works Best For

Educational institutions aiming to optimize student enrollment.

Meritto works best for Higher Education, K-12, EdTech, and Coaching Centers needing an all-in-one platform to unify admissions, marketing, sales, and finance. What I found about target users is that organizations needing tailored education-specific workflows will find this software an ideal fit, perfectly addressing their unique industry challenges.

You’ll succeed if your goal is to eliminate manual processes, improve communication, and gain a unified view of the student lifecycle.

2. Overall Strengths

Deep specialization in education truly sets it apart.

The software succeeds by offering a comprehensive suite of tools like the Enrollment Cloud and Education CRM, all purpose-built for the unique needs of educational institutions. From my comprehensive analysis, its intuitive design and efficient lead management stand out, simplifying complex admission processes and boosting team productivity significantly.

These strengths translate directly into enhanced student experience, optimized marketing spend, and ultimately, increased enrollments for your institution.

3. Key Limitations

Mobile application performance and management flexibility are concerns.

While robust, some users report minor issues with the mobile application’s smoothness and a desire for more flexibility in implementing customer suggestions. Based on this review, the mobile app needs refinement for full accessibility, especially for users relying on it for daily operations or extensive reporting on the go.

I find these limitations manageable trade-offs for the deep functionality, but they are important considerations if mobile access or bespoke features are critical.

4. Final Recommendation

Meritto receives a strong recommendation from me.

You should choose this software if your educational institution needs a unified, scalable, and secure platform to effectively attract, engage, and enroll students. From my analysis, this solution is ideal for organizations of all sizes looking to centralize their admission activities and boost overall efficiency.

My confidence level is high for institutions committed to leveraging a specialized platform for their unique enrollment needs.

This Meritto review concludes with high confidence in its value for educational institutions seeking an all-in-one enrollment solution.