Datawrapper
Datawrapper is an intuitive data visualization tool that helps you create professional charts, maps, and tables for digital stories and reports without requiring any coding or design skills.
Milkymap
Milkymap is a visual customer journey mapping software that helps you design, manage, and share data-driven journey maps to improve your overall customer experience and team collaboration.
Quick Comparison
| Feature | Datawrapper | Milkymap |
|---|---|---|
| Website | datawrapper.de | milkymap.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2014 |
| Headquarters | Berlin, Germany | Amsterdam, Netherlands |
Overview
Datawrapper
Datawrapper helps you transform raw data into polished, interactive visualizations in minutes. You can upload your data from Excel, Google Sheets, or CSV files and choose from a wide variety of chart types, including bars, lines, and scatter plots. The tool handles the design heavy lifting for you, ensuring every graphic is mobile-responsive and follows high-quality data visualization principles automatically.
You can also build detailed choropleth, symbol, and locator maps to give your data geographical context. Whether you are a journalist, researcher, or business analyst, you can embed your finished charts directly into your website or export them as high-resolution images and PDFs. The platform scales with your needs, offering a powerful free tier for individuals and robust white-label options for large newsrooms and organizations.
Milkymap
Milkymap is a dedicated customer journey mapping platform designed to help you visualize every touchpoint of your customer's experience. Instead of using static drawing tools, you can create dynamic maps that connect real data to specific customer actions. This allows you to identify pain points and opportunities for improvement across your entire service lifecycle with clarity and precision.
You can collaborate with your team in real-time, ensuring everyone stays aligned on the customer's perspective. The platform is built for customer experience (CX) managers, service designers, and marketing teams who need to move beyond simple sticky notes to professional, data-rich visualizations. It simplifies complex processes into understandable maps that drive actionable insights for your business.
Overview
Datawrapper Features
- Interactive Charts Create 20 different chart types that allow your readers to hover over data points for deeper insights and details.
- Responsive Maps Build beautiful locator, symbol, and choropleth maps that automatically adjust their layout to fit any screen size perfectly.
- Live Data Links Connect your charts to external CSVs or Google Sheets to ensure your visualizations update automatically whenever your data changes.
- Colorblind Check Use built-in vision simulators to ensure your charts are accessible and readable for people with various types of colorblindness.
- PNG and PDF Export Download your visualizations as high-resolution images or vector PDFs for use in print reports and slide presentations.
- Team Collaboration Organize your work into shared folders where you and your colleagues can edit and manage visualizations together.
Milkymap Features
- Data-Driven Mapping. Connect your actual customer data to journey touchpoints to see exactly how users interact with your brand.
- Life Cycle Visualization. Organize your maps into clear phases and steps to visualize the entire end-to-end customer experience effortlessly.
- Real-Time Collaboration. Invite your team members to view and edit maps simultaneously so you can brainstorm and align instantly.
- Custom Branding. Apply your own logos and color schemes to your journey maps to create professional, client-ready presentations.
- Interactive Touchpoints. Add detailed descriptions, emotions, and media to every touchpoint to capture the full context of the experience.
- Milkymap Academy. Access built-in educational resources and templates to help you master journey mapping best practices while you work.
Pricing Comparison
Datawrapper Pricing
- Unlimited charts, maps, and tables
- Unlimited visualization views
- Export as PNG
- Live-updating charts
- Slack & Microsoft Teams integration
- Everything in Free, plus:
- Remove Datawrapper branding
- Export as PDF and SVG
- Shared team folders
- Custom design themes
- Priority email support
Milkymap Pricing
- 1 Journey map
- Standard Milkymap branding
- Basic mapping elements
- Access to Milkymap Academy
- Community support
- Everything in Free, plus:
- Unlimited journey maps
- Custom branding options
- Advanced data attributes
- Priority email support
- Export to PDF and PNG
Pros & Cons
Datawrapper
Pros
- Extremely fast learning curve for beginners
- Excellent mobile responsiveness for all charts
- High-quality default design and typography
- Generous free plan with unlimited views
Cons
- Significant price jump for branding removal
- Limited customization for advanced layout tweaks
- No offline version available for use
Milkymap
Pros
- Extremely user-friendly interface for non-designers
- Specialized focus on CX rather than general diagramming
- Excellent educational resources for journey mapping beginners
- Clean and professional visual output for stakeholders
Cons
- Limited advanced integrations with external CRM data
- Free version is restricted to one project
- Lacks some complex flowcharting features found in competitors