Improvado
Improvado is a marketing data aggregation platform that automates the entire ETL process by connecting disparate marketing sources to your preferred data warehouse or visualization tool.
Modash
Modash is an influencer marketing platform that helps you find every creator on Earth, analyze their audience demographics, and track your campaign performance across Instagram, TikTok, and YouTube.
Quick Comparison
| Feature | Improvado | Modash |
|---|---|---|
| Website | improvado.io | modash.io |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $120/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2018 |
| Headquarters | San Francisco, USA | Tallinn, Estonia |
Overview
Improvado
Improvado is a sophisticated data pipeline solution designed to handle the complex reporting needs of large marketing teams and agencies. You can eliminate manual data collection by connecting over 500 marketing and sales platforms directly to your data warehouse or BI tool. It handles the heavy lifting of data normalization and mapping, ensuring your cross-channel reports are accurate and ready for analysis without requiring help from your engineering team.
You can manage your entire marketing data ecosystem from a single interface, making it easy to track performance across social media, search ads, and CRM systems. The platform is built for scale, supporting massive data volumes while providing the flexibility to create custom metrics and transformations. It solves the common headache of fragmented data, allowing you to focus on optimizing your ad spend and proving ROI rather than wrestling with spreadsheets.
Modash
Modash is an all-in-one influencer marketing platform designed to help you scale your creator partnerships without the manual grunt work. You can search a database of over 250 million creators across Instagram, TikTok, and YouTube using granular filters like location, follower count, and engagement rate. This ensures you only partner with influencers who truly align with your brand values and reach your specific target demographic.
Beyond discovery, you can use the platform to vet influencers by checking for fake followers and analyzing their audience's interests. You can also automate the tedious process of collecting content and tracking campaign performance in real-time. Whether you are a solo founder or part of a large growth team, Modash provides the data you need to turn influencer marketing into a predictable, high-growth channel for your business.
Overview
Improvado Features
- 500+ Data Connectors Connect all your marketing, sales, and CRM platforms with pre-built integrations that sync your data automatically.
- Automated Data Mapping Unify disparate naming conventions across different platforms into a single, cohesive dataset for easier cross-channel reporting.
- Data Transformation Engine Clean and prepare your data for analysis using a no-code interface that handles complex calculations and filtering.
- Custom Attribution Modeling Build your own attribution models to understand exactly which touchpoints are driving conversions and revenue for your business.
- Real-time Data Sync Keep your dashboards updated with the latest information by scheduling automated data refreshes at your preferred frequency.
- Enterprise Data Security Protect your sensitive marketing information with SOC-2 compliant infrastructure and advanced encryption protocols for all data transfers.
Modash Features
- Influencer Discovery. Search over 250 million creators globally using specific filters for audience location, age, gender, and engagement metrics.
- Audience Credibility Check. Identify fake followers and bot activity instantly to ensure your marketing budget reaches real, active human beings.
- Content Monitoring. Automatically capture every story, post, and video your partners publish without taking manual screenshots or checking feeds.
- Performance Tracking. Monitor your campaign ROI with real-time analytics on reach, impressions, and engagement across all your active creator partnerships.
- Influencer Relationship Management. Keep your creator data organized in one place, including contact details, past performance, and internal team notes.
- Lookalike Discovery. Find new influencers who share a similar audience and style to your best-performing partners with one click.
Pricing Comparison
Improvado Pricing
Modash Pricing
- Up to 250 influencer saves
- Unlimited influencer searches
- Basic audience demographics
- Email support
- Instagram, TikTok, and YouTube access
- Everything in Essentials, plus:
- Up to 1,000 influencer saves
- Advanced audience filters
- Campaign monitoring for 15 creators
- Bulk contact exports
- Priority chat support
Pros & Cons
Improvado
Pros
- Extensive library of marketing-specific data connectors
- Saves hundreds of hours on manual reporting
- Excellent customer support for complex technical setups
- Handles high data volumes without performance lag
Cons
- Higher price point than basic ETL tools
- Initial setup requires significant time and planning
- Custom pricing makes budget planning difficult initially
Modash
Pros
- Massive database covering almost every creator globally
- Highly accurate fake follower and bot detection
- Intuitive interface that requires almost no training
- Excellent customer support and helpful onboarding resources
- Saves hours of manual data collection for campaigns
Cons
- Monthly export limits can feel restrictive
- Higher starting price point than some basic tools
- Occasional data lags on very new profiles