Modash
Modash is an influencer marketing platform that helps you find every creator on Earth, analyze their audience demographics, and track your campaign performance across Instagram, TikTok, and YouTube.
Muck Rack
Muck Rack is a public relations management platform that helps you find relevant journalists, monitor news coverage in real-time, and report on the impact of your media outreach efforts.
Quick Comparison
| Feature | Modash | Muck Rack |
|---|---|---|
| Website | modash.io | muckrack.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $120/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2009 |
| Headquarters | Tallinn, Estonia | New York, USA |
Overview
Modash
Modash is an all-in-one influencer marketing platform designed to help you scale your creator partnerships without the manual grunt work. You can search a database of over 250 million creators across Instagram, TikTok, and YouTube using granular filters like location, follower count, and engagement rate. This ensures you only partner with influencers who truly align with your brand values and reach your specific target demographic.
Beyond discovery, you can use the platform to vet influencers by checking for fake followers and analyzing their audience's interests. You can also automate the tedious process of collecting content and tracking campaign performance in real-time. Whether you are a solo founder or part of a large growth team, Modash provides the data you need to turn influencer marketing into a predictable, high-growth channel for your business.
Muck Rack
Muck Rack is a modern public relations platform designed to help you streamline your entire earned media workflow. Instead of jumping between outdated spreadsheets and disconnected tools, you can manage your media relations, monitoring, and reporting in one centralized hub. You can quickly identify the right journalists for your stories using a database that is automatically updated by AI and verified by a human team.
The platform enables you to track brand mentions across online news, social media, radio, and television as they happen. You can also build professional coverage reports and automated newsletters to share your PR wins with stakeholders. It is built for PR agencies, corporate communications teams, and non-profits who need to build better relationships with the media and prove the value of their work through data-driven insights.
Overview
Modash Features
- Influencer Discovery Search over 250 million creators globally using specific filters for audience location, age, gender, and engagement metrics.
- Audience Credibility Check Identify fake followers and bot activity instantly to ensure your marketing budget reaches real, active human beings.
- Content Monitoring Automatically capture every story, post, and video your partners publish without taking manual screenshots or checking feeds.
- Performance Tracking Monitor your campaign ROI with real-time analytics on reach, impressions, and engagement across all your active creator partnerships.
- Influencer Relationship Management Keep your creator data organized in one place, including contact details, past performance, and internal team notes.
- Lookalike Discovery Find new influencers who share a similar audience and style to your best-performing partners with one click.
Muck Rack Features
- Media Database. Search a constantly updated database of journalists and media outlets to find the most relevant contacts for your specific pitch.
- Real-time Monitoring. Receive instant alerts when your brand, competitors, or specific keywords are mentioned across digital, print, and broadcast media channels.
- Relationship Management. Track your team's interactions with journalists in a shared CRM to ensure you never send duplicate pitches or miss follow-ups.
- Automated Reporting. Generate beautiful, presentation-ready coverage reports and graphs that visualize your media impact and share of voice automatically.
- Pitching Tools. Send personalized pitches directly through the platform and track open rates to see which stories are resonating with reporters.
- Journalist Portfolios. View detailed profiles of journalists including their recent articles, social media activity, and preferred contact methods for better targeting.
Pricing Comparison
Modash Pricing
- Up to 250 influencer saves
- Unlimited influencer searches
- Basic audience demographics
- Email support
- Instagram, TikTok, and YouTube access
- Everything in Essentials, plus:
- Up to 1,000 influencer saves
- Advanced audience filters
- Campaign monitoring for 15 creators
- Bulk contact exports
- Priority chat support
Muck Rack Pricing
Pros & Cons
Modash
Pros
- Massive database covering almost every creator globally
- Highly accurate fake follower and bot detection
- Intuitive interface that requires almost no training
- Excellent customer support and helpful onboarding resources
- Saves hours of manual data collection for campaigns
Cons
- Monthly export limits can feel restrictive
- Higher starting price point than some basic tools
- Occasional data lags on very new profiles
Muck Rack
Pros
- Database updates automatically when journalists change roles
- Intuitive interface makes it easy to build media lists
- Excellent customer support and dedicated account management
- Seamless integration between monitoring and reporting tools
- Highly accurate journalist contact information and social links
Cons
- Premium pricing may be high for small agencies
- Occasional learning curve for advanced reporting filters
- Broadcast monitoring results can sometimes be less precise