Modash
Modash is an influencer marketing platform that helps you find every creator on Earth, analyze their audience demographics, and track your campaign performance across Instagram, TikTok, and YouTube.
Traackr
Traackr is a comprehensive influencer marketing platform that helps you discover creators, manage global campaigns, and measure the impact of your social media investments through data-driven insights.
Quick Comparison
| Feature | Modash | Traackr |
|---|---|---|
| Website | modash.io | traackr.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $120/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2008 |
| Headquarters | Tallinn, Estonia | San Francisco, USA |
Overview
Modash
Modash is an all-in-one influencer marketing platform designed to help you scale your creator partnerships without the manual grunt work. You can search a database of over 250 million creators across Instagram, TikTok, and YouTube using granular filters like location, follower count, and engagement rate. This ensures you only partner with influencers who truly align with your brand values and reach your specific target demographic.
Beyond discovery, you can use the platform to vet influencers by checking for fake followers and analyzing their audience's interests. You can also automate the tedious process of collecting content and tracking campaign performance in real-time. Whether you are a solo founder or part of a large growth team, Modash provides the data you need to turn influencer marketing into a predictable, high-growth channel for your business.
Traackr
Traackr provides you with a centralized system to run every stage of your influencer marketing program. You can search a massive global database of creators using granular filters like audience demographics, brand affinity, and performance history. This helps you move past surface-level metrics and find partners who actually align with your brand values and reach your target customers effectively.
The platform simplifies the logistical side of influencer relations by providing tools for campaign management, automated vetting, and streamlined communications. You can track your organic and paid reach in real-time, allowing you to see exactly which creators drive the most conversions. It is designed primarily for mid-market and enterprise brands in the beauty, fashion, and consumer goods sectors who need to scale their influencer operations globally.
Overview
Modash Features
- Influencer Discovery Search over 250 million creators globally using specific filters for audience location, age, gender, and engagement metrics.
- Audience Credibility Check Identify fake followers and bot activity instantly to ensure your marketing budget reaches real, active human beings.
- Content Monitoring Automatically capture every story, post, and video your partners publish without taking manual screenshots or checking feeds.
- Performance Tracking Monitor your campaign ROI with real-time analytics on reach, impressions, and engagement across all your active creator partnerships.
- Influencer Relationship Management Keep your creator data organized in one place, including contact details, past performance, and internal team notes.
- Lookalike Discovery Find new influencers who share a similar audience and style to your best-performing partners with one click.
Traackr Features
- Creator Discovery. Search millions of influencer profiles with deep filters for audience demographics, interests, and past brand mentions.
- Brand Safety Vetting. Protect your reputation by automatically scanning creator histories for controversial content or fake follower patterns.
- Campaign Management. Organize your workflows, track deliverables, and manage creator relationships across multiple global regions in one place.
- Performance Benchmarking. Compare your influencer performance against competitors to see where you stand in your specific industry.
- Affiliate Tracking. Generate unique tracking links and codes to measure the direct sales and conversions driven by each creator.
- Automated Reporting. Create visual reports that prove the ROI of your influencer spend to stakeholders with just a few clicks.
Pricing Comparison
Modash Pricing
- Up to 250 influencer saves
- Unlimited influencer searches
- Basic audience demographics
- Email support
- Instagram, TikTok, and YouTube access
- Everything in Essentials, plus:
- Up to 1,000 influencer saves
- Advanced audience filters
- Campaign monitoring for 15 creators
- Bulk contact exports
- Priority chat support
Traackr Pricing
Pros & Cons
Modash
Pros
- Massive database covering almost every creator globally
- Highly accurate fake follower and bot detection
- Intuitive interface that requires almost no training
- Excellent customer support and helpful onboarding resources
- Saves hours of manual data collection for campaigns
Cons
- Monthly export limits can feel restrictive
- Higher starting price point than some basic tools
- Occasional data lags on very new profiles
Traackr
Pros
- Extensive database of influencers across various niche categories
- Deep audience demographic data for highly targeted campaigns
- Excellent competitive benchmarking tools to track market share
- Robust reporting capabilities that simplify ROI tracking
Cons
- Higher price point compared to entry-level tools
- Initial learning curve due to the depth of data
- Interface can feel complex for very small teams