Extole
Extole is a customer-led growth platform that helps you create and manage referral programs, influencer campaigns, and brand advocacy initiatives to acquire new customers through word-of-mouth marketing.
Modash
Modash is an influencer marketing platform that helps you find every creator on Earth, analyze their audience demographics, and track your campaign performance across Instagram, TikTok, and YouTube.
Quick Comparison
| Feature | Extole | Modash |
|---|---|---|
| Website | extole.com | modash.io |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $120/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2008 | 2018 |
| Headquarters | San Francisco, USA | Tallinn, Estonia |
Overview
Extole
Extole helps you turn your existing customers into your most effective marketing channel. Instead of relying solely on paid ads, you can launch sophisticated referral programs that reward your fans for sharing your brand with their friends and family. You can customize every part of the experience, from the sharing widgets on your site to the automated reward fulfillment, ensuring the program feels like a natural extension of your brand identity.
The platform goes beyond simple referrals by letting you manage influencer partnerships and community advocacy in one place. You can track high-value advocates, protect your programs with advanced fraud detection, and use real-time analytics to see exactly how much revenue your word-of-mouth efforts are generating. It is designed for mid-market and enterprise brands looking to scale their organic growth through trusted personal recommendations.
Modash
Modash is an all-in-one influencer marketing platform designed to help you scale your creator partnerships without the manual grunt work. You can search a database of over 250 million creators across Instagram, TikTok, and YouTube using granular filters like location, follower count, and engagement rate. This ensures you only partner with influencers who truly align with your brand values and reach your specific target demographic.
Beyond discovery, you can use the platform to vet influencers by checking for fake followers and analyzing their audience's interests. You can also automate the tedious process of collecting content and tracking campaign performance in real-time. Whether you are a solo founder or part of a large growth team, Modash provides the data you need to turn influencer marketing into a predictable, high-growth channel for your business.
Overview
Extole Features
- Refer-a-Friend Programs Create seamless sharing experiences that allow your customers to refer friends via email, text, or social media with just one click.
- Reward Engine Automate the delivery of coupons, gift cards, or loyalty points to both referrers and their friends the moment a purchase occurs.
- Influencer Management Track and manage your relationships with micro-influencers and partners using dedicated links and personalized sharing dashboards.
- Advanced Fraud Protection Protect your marketing budget by automatically detecting and blocking self-referrals or suspicious sharing behavior in real-time.
- Visual Content Editor Design and update your campaign creative without touching code using a drag-and-drop interface that matches your brand's look.
- Audience Segmentation Target specific customer groups with unique offers based on their purchase history, loyalty status, or past sharing activity.
- Real-Time Analytics Monitor your campaign performance with detailed dashboards that show sharing rates, conversion metrics, and total earned revenue.
- API-First Architecture Deeply integrate referral functionality into your mobile app or checkout flow using flexible APIs and webhooks.
Modash Features
- Influencer Discovery. Search over 250 million creators globally using specific filters for audience location, age, gender, and engagement metrics.
- Audience Credibility Check. Identify fake followers and bot activity instantly to ensure your marketing budget reaches real, active human beings.
- Content Monitoring. Automatically capture every story, post, and video your partners publish without taking manual screenshots or checking feeds.
- Performance Tracking. Monitor your campaign ROI with real-time analytics on reach, impressions, and engagement across all your active creator partnerships.
- Influencer Relationship Management. Keep your creator data organized in one place, including contact details, past performance, and internal team notes.
- Lookalike Discovery. Find new influencers who share a similar audience and style to your best-performing partners with one click.
Pricing Comparison
Extole Pricing
Modash Pricing
- Up to 250 influencer saves
- Unlimited influencer searches
- Basic audience demographics
- Email support
- Instagram, TikTok, and YouTube access
- Everything in Essentials, plus:
- Up to 1,000 influencer saves
- Advanced audience filters
- Campaign monitoring for 15 creators
- Bulk contact exports
- Priority chat support
Pros & Cons
Extole
Pros
- Highly customizable templates that match your brand perfectly
- Excellent customer success team provides strategic guidance
- Robust fraud detection prevents incentive abuse effectively
- Detailed reporting makes it easy to prove ROI
- Reliable automated reward fulfillment saves manual effort
Cons
- Initial technical setup can be complex for small teams
- Enterprise-level pricing may be steep for startups
- Learning curve for navigating the advanced reporting suite
Modash
Pros
- Massive database covering almost every creator globally
- Highly accurate fake follower and bot detection
- Intuitive interface that requires almost no training
- Excellent customer support and helpful onboarding resources
- Saves hours of manual data collection for campaigns
Cons
- Monthly export limits can feel restrictive
- Higher starting price point than some basic tools
- Occasional data lags on very new profiles