Maptive vs Modelur Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Maptive

0.0 (0 reviews)

Maptive is a cloud-based mapping software that transforms your Excel spreadsheets and location data into customizable, interactive Google Maps to help you visualize geographic trends and optimize business territories.

Starting at $250/mo
Free Trial 10 days
VS

Modelur

0.0 (0 reviews)

Modelur is a parametric urban design software that integrates directly with SketchUp to provide real-time calculation of key urban indicators like floor area ratio and required parking spaces.

Starting at $49/mo
Free Trial 14 days

Quick Comparison

Feature Maptive Modelur
Website maptive.com modelur.com
Pricing Model Subscription Subscription
Starting Price $250/month $49/month
FREE Trial ✓ 10 days free trial ✓ 14 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud mobile desktop
Integrations Google Maps Google Sheets Excel Salesforce Zapier SketchUp Microsoft Excel Google Earth ArcGIS QGIS
Target Users small-business mid-market enterprise freelancer small-business mid-market
Target Industries real-estate retail healthcare real-estate construction
Customer Count 0 0
Founded Year 2011 2012
Headquarters Portland, USA Ljubljana, Slovenia

Overview

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Maptive

Maptive is a visual mapping platform that turns your raw location data into actionable insights. Instead of staring at complex spreadsheets, you can plot your customers, assets, or sales leads directly onto a high-performance Google Map. It allows you to identify geographic patterns, analyze market density, and share interactive maps with your team or the public in seconds.

You can use the software to build custom sales territories, find the most efficient routes for field teams, and perform advanced radius searches. It is designed for businesses of all sizes—from local service providers to global enterprises—who need to make faster, data-driven decisions based on where their business happens. You can get started with a 10-day free trial to explore the full suite of mapping tools.

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Modelur

Modelur is a specialized parametric tool designed to streamline your urban planning and design workflows within SketchUp. Instead of manually calculating complex zoning numbers, you can create 3D building masses that automatically update their data as you scale or move them. It helps you stay compliant with local regulations by providing instant feedback on land use, building heights, and density requirements.

You can quickly generate multiple design iterations and compare their financial or environmental impacts through live data syncing. This eliminates the need for tedious spreadsheets and manual area tracking, allowing you to focus on the creative aspects of city planning. Whether you are designing a small neighborhood or a large-scale master plan, it ensures your 3D models remain data-rich and technically accurate throughout the entire design process.

Overview

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Maptive Features

  • Global Geocoding Upload your Excel or Google Sheets data and watch as it instantly transforms into precise locations on a global map.
  • Territory Management Define and manage custom sales territories using zip codes, counties, or hand-drawn shapes to balance your team's workload.
  • Route Optimization Plan the most efficient paths between multiple locations to save time on the road and reduce fuel costs.
  • Heat Mapping Visualize data density to identify your most profitable areas and discover untapped markets at a glance.
  • Radius & Proximity Tools Draw circles around specific points to analyze everything within a set distance and understand your local market reach.
  • Demographic Data Overlay Access built-in census data to see population, income, and age statistics directly on your custom maps.
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Modelur Features

  • Parametric Building Blocks. Create and modify building masses that automatically adjust their floor counts and areas based on your specific design parameters.
  • Real-time Indicators. Monitor key metrics like Floor Area Ratio (FAR), site coverage, and total gross floor area instantly as you edit your model.
  • Zoning Compliance Alerts. Set specific land-use constraints and receive immediate visual warnings if your design exceeds local height or density limits.
  • Parking Requirement Calculator. Automatically calculate the number of required parking spaces based on your building's programmed use and total floor area.
  • GIS Data Import. Import existing city data and terrain directly into your workspace to ensure your project sits accurately within its real-world context.
  • Live Sync to Excel. Export your model data to Excel with a single click to generate detailed reports for stakeholders and city officials.

Pricing Comparison

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Maptive Pricing

Pro
$250
  • 1 user included
  • Up to 100,000 locations per map
  • Territory creation tools
  • Route optimization
  • Demographic data overlays
  • Export maps to image or PDF
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Modelur Pricing

Personal / Freelance
$49
  • Full parametric modeling
  • Real-time urban indicators
  • Zoning compliance checks
  • Excel data export
  • Standard email support

Pros & Cons

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Maptive

Pros

  • Built on Google Maps for familiar and reliable navigation
  • Extremely fast geocoding for large datasets
  • Intuitive interface requires almost no technical training
  • High-quality demographic data is built directly into the tool

Cons

  • Higher starting price point than some basic competitors
  • Mobile browser experience can be slower with massive datasets
  • Limited advanced styling options for map markers
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Modelur

Pros

  • Significant time savings on manual area calculations
  • Seamless integration with existing SketchUp workflows
  • Easy to learn for current 3D modelers
  • Highly accurate data for preliminary site studies
  • Responsive support team for technical issues

Cons

  • Requires a separate SketchUp license to operate
  • Limited functionality outside of urban massing
  • Performance can slow down with massive city models
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