Muck Rack
Muck Rack is a public relations management platform that helps you find relevant journalists, monitor news coverage in real-time, and report on the impact of your media outreach efforts.
pr.co
pr.co is a comprehensive public relations platform that helps you manage your newsroom, distribute press releases, and build relationships with journalists through a centralized media database.
Quick Comparison
| Feature | Muck Rack | pr.co |
|---|---|---|
| Website | muckrack.com | pr.co |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $505/month |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2010 |
| Headquarters | New York, USA | Amsterdam, Netherlands |
Overview
Muck Rack
Muck Rack is a modern public relations platform designed to help you streamline your entire earned media workflow. Instead of jumping between outdated spreadsheets and disconnected tools, you can manage your media relations, monitoring, and reporting in one centralized hub. You can quickly identify the right journalists for your stories using a database that is automatically updated by AI and verified by a human team.
The platform enables you to track brand mentions across online news, social media, radio, and television as they happen. You can also build professional coverage reports and automated newsletters to share your PR wins with stakeholders. It is built for PR agencies, corporate communications teams, and non-profits who need to build better relationships with the media and prove the value of their work through data-driven insights.
pr.co
pr.co provides you with a structured environment to handle every aspect of your public relations strategy. You can build beautiful, branded newsrooms that house your press releases, media kits, and contact information, ensuring journalists always find what they need. The platform simplifies the entire publishing workflow, from drafting stories with your team to distributing them to targeted media lists.
You can also manage your media relations more effectively using the built-in CRM, which tracks your interactions with journalists and influencers. By centralizing your assets and communications, you eliminate the chaos of scattered spreadsheets and email threads. It is designed primarily for mid-to-large sized companies and agencies that need a professional, reliable way to maintain their brand voice and scale their global communications.
Overview
Muck Rack Features
- Media Database Search a constantly updated database of journalists and media outlets to find the most relevant contacts for your specific pitch.
- Real-time Monitoring Receive instant alerts when your brand, competitors, or specific keywords are mentioned across digital, print, and broadcast media channels.
- Relationship Management Track your team's interactions with journalists in a shared CRM to ensure you never send duplicate pitches or miss follow-ups.
- Automated Reporting Generate beautiful, presentation-ready coverage reports and graphs that visualize your media impact and share of voice automatically.
- Pitching Tools Send personalized pitches directly through the platform and track open rates to see which stories are resonating with reporters.
- Journalist Portfolios View detailed profiles of journalists including their recent articles, social media activity, and preferred contact methods for better targeting.
pr.co Features
- Branded Newsrooms. Create a stunning, SEO-optimized home for your news that matches your brand identity perfectly without needing any developers.
- Collaborative Editor. Draft your press releases together with your team in real-time and manage approval workflows before going live.
- Media CRM. Organize your contacts into smart segments and track every interaction to build stronger, long-term relationships with key journalists.
- Global Distribution. Send personalized pitches and press releases to your curated media lists while ensuring high deliverability and professional formatting.
- Media Kits. Host high-resolution images, videos, and brand assets in one place so reporters can download everything they need instantly.
- Coverage Tracking. Monitor where your stories are being picked up and generate reports to show the impact of your PR efforts.
Pricing Comparison
Muck Rack Pricing
pr.co Pricing
- 1 Branded Newsroom
- Unlimited Press Releases
- Media CRM access
- Email distribution tools
- Live support
- Basic analytics
- Everything in Starter, plus:
- Multiple newsrooms
- Advanced collaboration tools
- Custom domain mapping
- Priority support
- Advanced privacy settings
Pros & Cons
Muck Rack
Pros
- Database updates automatically when journalists change roles
- Intuitive interface makes it easy to build media lists
- Excellent customer support and dedicated account management
- Seamless integration between monitoring and reporting tools
- Highly accurate journalist contact information and social links
Cons
- Premium pricing may be high for small agencies
- Occasional learning curve for advanced reporting filters
- Broadcast monitoring results can sometimes be less precise
pr.co
Pros
- Beautifully designed newsrooms that impress journalists
- Intuitive interface makes publishing very fast
- Excellent customer support and onboarding experience
- Strong focus on GDPR compliance and data privacy
- Centralizes all media assets in one place
Cons
- Higher price point than basic distribution services
- Learning curve for complex CRM segmentation
- No built-in automated media monitoring tool
- Limited customization on the lowest pricing tier