Cision vs Muck Rack

<p>Cision provides you with a centralized platform to manage your entire earned media lifecycle. You can discover relevant journalists and influencers from a massive global database, then reach them directly with targeted pitches or broad wire distributions via PR Newswire. The platform simplifies the process of building media lists and managing relationships so you can secure more high-quality coverage for your brand.</p> <p>Beyond distribution, you can monitor brand mentions across millions of online, social, print, and broadcast sources in real-time. The software translates these mentions into actionable data, allowing you to track your share of voice and prove the bottom-line impact of your PR efforts to stakeholders. It is designed primarily for mid-to-large communications teams and agencies who need to scale their outreach and reporting capabilities.</p>

<p>Muck Rack is a modern public relations platform designed to help you streamline your entire earned media workflow. Instead of jumping between outdated spreadsheets and disconnected tools, you can manage your media relations, monitoring, and reporting in one centralized hub. You can quickly identify the right journalists for your stories using a database that is automatically updated by AI and verified by a human team.</p> <p>The platform enables you to track brand mentions across online news, social media, radio, and television as they happen. You can also build professional coverage reports and automated newsletters to share your PR wins with stakeholders. It is built for PR agencies, corporate communications teams, and non-profits who need to build better relationships with the media and prove the value of their work through data-driven insights.</p>