Influitive
Influitive is a customer advocacy platform that helps you build a community of brand advocates to drive referrals, reviews, and social proof through gamified engagement and rewards.
Muster
Muster is an advocacy and government relations software providing digital tools for non-profits and associations to engage supporters, manage contacts, and influence policy through automated grassroots campaigns.
Quick Comparison
| Feature | Influitive | Muster |
|---|---|---|
| Website | influitive.com | muster.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2013 |
| Headquarters | Toronto, Canada | Richmond, USA |
Overview
Influitive
Influitive helps you transform your customers into a powerful marketing force by building an engaged community of advocates. You can create a branded hub where customers complete challenges, such as writing reviews, sharing social media posts, or providing referrals. By using gamification elements like points, badges, and leaderboards, you keep your advocates motivated and consistently active in supporting your brand's growth.
The platform allows you to target specific customer segments with personalized experiences and track the direct impact of advocacy on your sales pipeline. You can integrate it with your CRM to automate workflows and ensure your sales team has access to high-quality references and testimonials exactly when they need them. It is primarily used by B2B software companies looking to scale their word-of-mouth marketing and customer retention efforts.
Muster
Muster provides you with a centralized platform to launch and manage impactful grassroots advocacy campaigns. Instead of manually tracking supporters, you can use the built-in CRM to segment your audience and trigger automated action alerts that connect your advocates directly with their elected officials via email, social media, or phone.
You can monitor legislative activity in real-time and link specific bills to your advocacy efforts to see exactly how your campaigns influence policy. The platform is designed for non-profits, trade associations, and professional societies that need to mobilize a membership base quickly and measure the ROI of their political influence without managing complex, disconnected spreadsheets.
Overview
Influitive Features
- Gamified Challenges Create interactive tasks for your customers to complete, rewarding them with points and badges for their advocacy efforts.
- Referral Management Track and manage customer referrals from initial submission to closed deal, ensuring your advocates are recognized for their impact.
- Discussion Forums Build a thriving peer-to-peer community where your customers can share best practices, ask questions, and connect with each other.
- Targeted Campaigns Segment your advocates based on their interests or behavior to deliver personalized challenges that resonate with their specific expertise.
- Automated Rewards Manage a digital storefront where advocates can redeem their earned points for physical gifts, gift cards, or exclusive experiences.
- Reporting and Analytics Measure the ROI of your advocacy program with detailed dashboards that track engagement, social reach, and influenced revenue.
Muster Features
- Action Alerts. Send targeted notifications to your supporters so they can contact their legislators with just a few clicks.
- Advocacy CRM. Manage your entire supporter database and track their engagement history to identify your most active advocates.
- Legislative Tracking. Follow specific bills and keywords across state and federal levels to stay ahead of policy changes.
- Custom Action Pages. Create branded landing pages that explain your cause and make it easy for people to take action.
- PAC Management. Track your political action committee contributions and compliance data within the same integrated system.
- Real-time Analytics. View detailed reports on open rates, click rates, and the total number of messages sent to officials.
Pricing Comparison
Influitive Pricing
Muster Pricing
Pros & Cons
Influitive
Pros
- Highly engaging gamification features keep customers coming back
- Excellent for scaling high-volume review and referral campaigns
- Strong integration with Salesforce for tracking revenue impact
- Responsive customer success team helps with program strategy
Cons
- Significant time investment required to manage daily challenges
- Reporting interface can be complex for new administrators
- Higher price point compared to basic community tools
Muster
Pros
- Intuitive interface makes it easy to launch campaigns quickly
- Excellent customer support helps with technical setup and strategy
- Seamless integration between the CRM and advocacy tools
- Clean, professional-looking action pages for your supporters
Cons
- Lack of public pricing makes initial budgeting difficult
- Advanced reporting can have a slight learning curve
- Limited native integrations compared to larger CRM platforms