Macrium Reflect vs NAKIVO Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Macrium Reflect

0.0 (0 reviews)

Macrium Reflect is a backup and disk imaging software providing reliable data protection, system cloning, and disaster recovery solutions for personal computers and enterprise-level server environments to ensure business continuity.

Starting at $4.16/mo
Free Trial 30 days
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NAKIVO

0.0 (0 reviews)

NAKIVO Backup & Replication provides a comprehensive data protection solution for virtual, physical, cloud, and SaaS environments to ensure your business continuity and data availability at all times.

Starting at $1.95/mo
Free Trial 15 days

Quick Comparison

Feature Macrium Reflect NAKIVO
Website macrium.com nakivo.com
Pricing Model Subscription Subscription
Starting Price $4.16/month $1.95/month
FREE Trial ✓ 30 days free trial ✓ 15 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✘ No product demo ✓ Request demo here
Deployment desktop saas on-premise desktop
Integrations Microsoft Hyper-V Windows PE Amazon S3 Microsoft Azure VMware vSphere Microsoft Hyper-V Nutanix AHV Amazon EC2 Microsoft 365 Wasabi Azure Blob Backblaze B2 QNAP NAS Synology NAS
Target Users small-business mid-market enterprise solopreneur small-business mid-market enterprise
Target Industries
Customer Count 0 0
Founded Year 2006 2012
Headquarters Manchester, UK Sparks, USA

Overview

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Macrium Reflect

Macrium Reflect provides you with a reliable way to protect your data through advanced disk imaging and cloning technology. You can create accurate images of your hard disk partitions, allowing you to recover your entire system, individual folders, or specific files in the event of hardware failure or data corruption. It simplifies the process of upgrading your storage by enabling direct disk-to-disk cloning for seamless transitions to new drives.

The software serves everyone from home users protecting personal photos to large enterprises managing fleet-wide backups. You can automate your protection using flexible templates and retention policies that manage your storage space efficiently. Whether you need to restore a crashed Windows system to different hardware or simply mount a backup as a virtual drive to grab a single file, the platform provides the tools to keep your digital life secure.

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NAKIVO

NAKIVO Backup & Replication is a versatile data protection solution designed to safeguard your entire IT infrastructure. Whether you run virtual machines on VMware, Hyper-V, or Nutanix AHV, manage physical Windows and Linux servers, or use cloud platforms like AWS and Microsoft 365, you can manage all your backups from a single, intuitive dashboard. It helps you reduce backup sizes with built-in deduplication and ensures your data is recoverable with automated boot verification.

You can significantly cut down your data protection costs while improving recovery times with features like instant VM recovery and site recovery orchestration. The platform is built for businesses of all sizes, from small offices to large enterprises, providing the flexibility to deploy on NAS devices, Windows, Linux, or as a pre-configured virtual appliance. It solves the complexity of managing fragmented backup tools by consolidating your recovery strategy into one efficient package.

Overview

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Macrium Reflect Features

  • Rapid Delta Restore Recover your systems in a fraction of the time by only restoring the data blocks that have changed since the last backup.
  • Direct Disk Cloning Copy your entire operating system and data directly to a new drive to make hardware upgrades fast and painless.
  • viBoot Technology Create and manage Microsoft Hyper-V virtual machines instantly from your backup images for immediate disaster recovery testing.
  • Ransomware Protection Prevent unauthorized modification of your backup files with Macrium Image Guardian, ensuring your recovery points stay safe from malware.
  • Incremental Backups Save storage space and time by only backing up the specific changes made to your files since your previous save.
  • Bare Metal Recovery Restore your entire system to completely different hardware or a brand new disk even if the operating system won't boot.
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NAKIVO Features

  • Instant VM Recovery. Recover entire virtual machines in seconds by booting them directly from compressed and deduplicated backups to minimize downtime.
  • Site Recovery Orchestration. Create and automate disaster recovery workflows to ensure your business stays online during major outages or site failures.
  • Global Data Deduplication. Save storage space across your entire backup repository by eliminating redundant data blocks regardless of the source platform.
  • Ransomware Protection. Protect your backups from encryption or deletion by storing them in immutable repositories in the cloud or on-premises.
  • Microsoft 365 Backup. Secure your Exchange Online, OneDrive, and SharePoint data with dedicated backup and granular recovery for individual items.
  • Automated Backup Verification. Get peace of mind with automatic screenshots of recovered VMs to prove your backups are functional and ready.

Pricing Comparison

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Macrium Reflect Pricing

Reflect Home
$4.16
  • Annual subscription for 1 PC
  • Full disk imaging and cloning
  • Rapid Delta Restore
  • Macrium Image Guardian
  • Direct email support
  • Free version upgrades
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NAKIVO Pricing

Pro Essentials
$1.95
  • Backup for VMware, Hyper-V, Nutanix
  • Instant VM Recovery
  • Global Deduplication
  • Immutable Storage
  • Physical Server Backup

Pros & Cons

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Macrium Reflect

Pros

  • Extremely reliable imaging and restoration process
  • Fast backup speeds compared to competitors
  • Excellent bootable rescue media creation tool
  • Effective protection against ransomware targeting backups

Cons

  • Interface feels dated and slightly technical
  • No longer offers a forever-free version
  • Steep learning curve for casual users
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NAKIVO

Pros

  • Fast and straightforward installation process
  • Significantly lower price point than major competitors
  • Web-based interface is clean and easy to navigate
  • Excellent performance for instant file and VM recovery
  • Responsive and helpful technical support team

Cons

  • Initial configuration of Linux-based transporters can be tricky
  • Reporting features could be more detailed for compliance
  • Occasional minor bugs in new version releases
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