Narvar
Narvar is a post-purchase customer experience platform that helps retailers manage order tracking, notifications, returns, and exchanges to build long-term customer loyalty after the checkout process is complete.
Smartlook
Smartlook is a visual analytics platform that combines session recordings and event tracking to help you understand exactly how users interact with your websites and mobile applications.
Quick Comparison
| Feature | Narvar | Smartlook |
|---|---|---|
| Website | narvar.com | smartlook.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2016 |
| Headquarters | San Mateo, USA | Brno, Czech Republic |
Overview
Narvar
Narvar helps you take control of the customer journey after the 'buy' button is clicked. Instead of sending customers to generic carrier tracking pages, you can provide branded tracking experiences, proactive status updates, and seamless return processes that keep shoppers engaged with your brand.
You can reduce customer service inquiries by giving shoppers real-time visibility into their orders via email, SMS, or WhatsApp. The platform also simplifies the returns process with branded portals and flexible drop-off options, turning potential frustrations into opportunities for exchanges and repeat purchases. It is designed primarily for mid-market and enterprise retailers looking to scale their post-purchase operations.
Smartlook
Smartlook helps you eliminate the guesswork behind user behavior on your website or mobile app. By combining high-quality session recordings with powerful event tracking, you can see exactly where users get stuck, which features they ignore, and why they drop off before converting. It provides a complete visual history of every user's journey, allowing you to watch replays of actual browsing sessions to identify bugs or UX friction points in real-time.
You can build conversion funnels to track specific user paths and use heatmaps to see where people click most often. The platform is designed for product managers, developers, and UX researchers who need to move beyond basic pageview metrics to understand the 'why' behind user actions. Whether you are debugging a mobile app or optimizing a checkout flow, it gives you the visual evidence needed to make data-driven improvements.
Overview
Narvar Features
- Branded Order Tracking Keep customers on your site with custom tracking pages that match your brand's look and feel perfectly.
- Proactive Notifications Send automated updates via SMS, email, or WhatsApp to keep your customers informed at every delivery stage.
- Smart Returns Portal Give your customers a self-service way to start returns and choose their preferred drop-off locations easily.
- Instant Exchanges Encourage customers to swap items instead of requesting refunds by offering easy one-click exchange options.
- Concierge Drop-off Provide thousands of convenient package drop-off locations like Walgreens or Nordstrom to make returns completely effortless.
- Post-Purchase Analytics Monitor delivery performance and customer sentiment to identify bottlenecks in your shipping and returns pipeline.
Smartlook Features
- Session Recordings. Watch high-quality replays of every user session to see exactly how people navigate your website or mobile app.
- Event Tracking. Track specific actions like button clicks or form submissions automatically without needing to write custom code for every event.
- Conversion Funnels. Build multi-step funnels to identify the exact moment users drop off and watch recordings of those specific sessions.
- Heatmaps. Visualize where users click, move, and scroll most frequently to understand which elements of your page grab the most attention.
- Mobile App Analytics. Analyze user behavior on iOS and Android apps with specialized wireframe rendering that protects user privacy while showing interactions.
- Crash Reports. Link session recordings directly to app crashes so you can see the exact steps a user took before the error occurred.
Pricing Comparison
Narvar Pricing
Smartlook Pricing
- 1,500 monthly sessions
- 1 month data retention
- 3 heatmaps
- 2 funnels
- Basic event tracking
- Everything in Free, plus:
- 5,000 monthly sessions
- 3 months data retention
- 10 heatmaps
- 10 funnels
- REST API access
Pros & Cons
Narvar
Pros
- Highly customizable branded tracking pages
- Reduces 'where is my order' support tickets
- Seamless integration with major global carriers
- User-friendly interface for managing complex returns
- Strong mobile notification capabilities
Cons
- Implementation requires significant technical resources
- Premium pricing geared toward larger retailers
- Analytics dashboards can be complex to navigate
Smartlook
Pros
- Easy setup with a single snippet of code
- Seamless integration between recordings and funnels
- Excellent mobile app session replay capabilities
- Generous 30-day trial for testing premium features
Cons
- Session limits can be reached quickly on high-traffic sites
- Data retention is limited on lower-priced tiers
- Slight learning curve for advanced event filtering