Netmera
Netmera is an omnichannel customer engagement platform that helps you boost mobile app retention and conversion through personalized push notifications, in-app messaging, and advanced user segmentation tools.
Surfly
Surfly provides a universal co-browsing and collaboration platform that allows you to interact with customers in real-time on any website or application without requiring downloads or installations.
Quick Comparison
| Feature | Netmera | Surfly |
|---|---|---|
| Website | netmera.com | surfly.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $19/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2012 |
| Headquarters | London, UK | Amsterdam, Netherlands |
Overview
Netmera
Netmera is an omnichannel engagement platform designed to help you build stronger relationships with your mobile and web users. You can track user behavior in real-time and trigger personalized messages across multiple channels including mobile push, web push, in-app popups, and email. By using its sophisticated segmentation engine, you can group your audience based on their actions, location, or preferences to ensure every message you send is relevant and timely.
The platform focuses on solving the challenge of user retention by providing you with the tools to re-engage inactive users and guide active ones toward conversion. Whether you are managing an e-commerce app, a news portal, or a financial services platform, you can create automated journeys that respond to specific user milestones. It simplifies complex marketing workflows so you can focus on creating high-impact campaigns that drive measurable growth.
Surfly
Surfly is a high-performance collaboration platform designed to help you provide instant, visual support to your customers. Unlike traditional screen sharing, its proxy-based co-browsing technology lets you jump onto any website or web app with a customer to navigate together in real-time. You can highlight elements, fill out forms, and even sign documents digitally without asking your customers to download software or install browser extensions.
The platform is built with a security-first approach, allowing you to mask sensitive data like credit card numbers while you assist. It is ideal for financial services, insurance, and retail companies that need to bridge the gap between digital self-service and human interaction. You can easily integrate it into your existing tech stack to improve first-contact resolution and boost your conversion rates.
Overview
Netmera Features
- Omnichannel Messaging Reach your users across mobile push, web push, SMS, and email from a single centralized dashboard.
- Smart Segmentation Group your audience based on real-time behavior and historical data to send highly targeted, relevant campaigns.
- Automated User Journeys Build visual maps that trigger specific messages when users complete actions like abandoning a cart or signing up.
- Real-Time Analytics Monitor your campaign performance instantly with detailed reports on open rates, conversions, and user retention metrics.
- Geofencing & LBS Send location-based notifications to your users the moment they enter or exit a specific geographic area.
- A/B Testing Test different message variants and delivery times to discover exactly what resonates best with your unique audience.
Surfly Features
- Universal Co-browsing. Interact with any website or web app instantly with your customers without requiring them to download or install anything.
- Video & Voice Chat. Communicate face-to-face with built-in video and audio while you navigate pages together to build stronger customer relationships.
- Document Interaction. Review PDFs and documents together in real-time and use integrated e-signature tools to close deals faster during a session.
- Field Masking. Protect customer privacy by automatically hiding sensitive information like passwords or payment details from the agent's view.
- Action Control. Choose exactly what your agents can do, from view-only mode to full interaction control during a collaborative session.
- Session Recording. Record your collaborative sessions for quality assurance, training purposes, or to maintain a clear audit trail of interactions.
Pricing Comparison
Netmera Pricing
Surfly Pricing
- 1 Host seat
- Unlimited co-browsing sessions
- Video and audio chat
- Document sharing
- Basic customization
- Standard support
- Everything in Pro, plus:
- Advanced field masking
- Custom branding and UI
- API access
- Single Sign-On (SSO)
- Audit logs and reporting
Pros & Cons
Netmera
Pros
- Powerful segmentation capabilities for highly targeted messaging
- Reliable delivery of high-volume push notifications
- Easy integration with existing mobile SDKs
- Responsive customer support team for technical setup
Cons
- Learning curve for complex automated journey builders
- Dashboard interface can feel cluttered for new users
- Documentation could be more detailed for advanced features
Surfly
Pros
- No downloads required for customers makes joining sessions effortless
- Extremely fast performance with minimal lag during co-browsing
- Robust security features like field masking protect sensitive data
- Easy to integrate into existing websites with a simple snippet
Cons
- Pricing can be high for very small teams
- Initial setup of advanced masking requires technical knowledge
- Mobile browser support can occasionally vary by device