Ecwid by Lightspeed
Ecwid is a flexible e-commerce platform that allows you to add a professional online store to any existing website, social media page, or multiple marketplaces simultaneously.
Okendo
Okendo is a customer marketing platform that helps Shopify brands grow by capturing high-quality reviews, zero-party data, and customer insights to build trust and increase conversions.
Quick Comparison
| Feature | Ecwid by Lightspeed | Okendo |
|---|---|---|
| Website | ecwid.com | okendo.io |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $19/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2017 |
| Headquarters | San Diego, USA | Miami, USA |
Overview
Ecwid by Lightspeed
Ecwid by Lightspeed is a versatile e-commerce solution designed to help you sell products anywhere, from your own website to social media and global marketplaces. Unlike traditional platforms that require you to build a new site from scratch, you can integrate this shopping cart into your existing WordPress, Wix, or Squarespace site in minutes. It simplifies the technical side of online selling so you can focus on growing your brand.
You can manage your entire inventory, track orders, and accept payments through a single centralized dashboard. The platform is built to scale with your business, offering a free entry point for new entrepreneurs and advanced features for established retailers. Whether you are selling physical goods, digital downloads, or subscriptions, you get a mobile-responsive storefront that provides a smooth checkout experience for your customers on any device.
Okendo
Okendo is a customer marketing platform built specifically for Shopify brands to turn shoppers into advocates. You can capture high-quality product reviews, photos, and videos that build immediate social proof on your storefront. Beyond just stars and text, the platform allows you to collect valuable zero-party data through automated post-purchase surveys and customer profiles, giving you a deeper understanding of who your buyers actually are.
You can use these insights to create highly personalized marketing campaigns and loyalty programs that keep customers coming back. By integrating directly with your existing tech stack, you can trigger review requests at the perfect moment and display them in beautiful, customizable widgets. It helps you bridge the gap between simple feedback and actionable growth data to scale your e-commerce business effectively.
Overview
Ecwid by Lightspeed Features
- Multi-Channel Selling Sell your products simultaneously on your website, Facebook, Instagram, Amazon, and eBay while keeping your inventory perfectly synced.
- Instant Site Builder Create a standalone, professional one-page online store from scratch if you don't already have an existing website to use.
- Automated Tax Calculations Save time and stay compliant with automatic sales tax calculations based on your customer's specific location at checkout.
- Mobile Store Management Manage your orders, scan barcodes, and update your product catalog directly from your phone using the native mobile app.
- Digital Product Support Sell and deliver digital files up to 25GB in size with secure, automated download links sent to your customers.
- Local Delivery Options Offer your local customers flexible choices like curbside pickup or scheduled delivery time slots to improve their shopping experience.
Okendo Features
- Review Generation. Automate your review requests via email and SMS to capture high-quality ratings, photos, and videos from your customers.
- Zero-Party Data Surveys. Deploy post-purchase surveys to collect specific customer attributes and preferences that help you personalize future marketing efforts.
- Customizable Widgets. Display your best reviews and customer photos using beautiful, mobile-responsive widgets that match your brand's unique look and feel.
- Referrals and Rewards. Encourage repeat purchases by offering coupons and loyalty points in exchange for reviews and successful friend referrals.
- Google Shopping Integration. Push your product ratings directly to Google Search and Shopping ads to increase your click-through rates and visibility.
- Advanced Analytics. Track your performance with detailed reports on review sentiment, conversion impact, and customer satisfaction trends over time.
Pricing Comparison
Ecwid by Lightspeed Pricing
- Online store for 5 products
- Mobile-responsive storefront
- Unlimited bandwidth
- Add store to any website
- Email support
- Everything in Free, plus:
- Up to 100 products
- Facebook and Instagram shops
- Digital goods up to 25GB
- Inventory management tools
- Live chat support
Okendo Pricing
- Up to 200 orders per month
- Automated review requests
- Photo and video reviews
- Basic review widgets
- Email support
- Shopify integration
- Everything in Essential, plus:
- Up to 1,000 orders per month
- Google Shopping integration
- Advanced widget customization
- Klaviyo and Gorgias integrations
- Attribute-based reviews
Pros & Cons
Ecwid by Lightspeed
Pros
- Integrates easily with any existing website builder
- Generous free plan with no transaction fees
- Automatic updates ensure your store never breaks
- Mobile app allows full store management remotely
- Very fast setup process for new users
Cons
- Free plan is limited to five products
- Design customization options are somewhat restricted
- Phone support only available on higher tiers
Okendo
Pros
- Deep integration with the Shopify ecosystem
- High-quality visual review displays and widgets
- Excellent customer support and onboarding assistance
- Powerful automation for collecting zero-party data
Cons
- Pricing scales quickly with order volume
- Learning curve for advanced CSS customizations
- Limited functionality for non-Shopify platforms