Original
Original is an all-in-one brand protection and authentication platform that uses non-clonable digital tags to verify product authenticity and engage customers through secure mobile experiences.
RELEX Solutions
RELEX Solutions provides a unified supply chain and retail planning platform that uses AI and machine learning to help you optimize demand forecasting, replenishment, and space management.
Quick Comparison
| Feature | Original | RELEX Solutions |
|---|---|---|
| Website | original.com | relexsolutions.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2021 | 2005 |
| Headquarters | New York, USA | Helsinki, Finland |
Overview
Original
Original provides you with a sophisticated anti-counterfeiting and brand protection system that bridges the gap between physical products and digital security. By using non-clonable, encrypted digital tags, you can ensure that every item in your inventory is authentic and protected from duplication. This technology allows you to track your products throughout the entire supply chain, giving you full visibility from the manufacturing floor to the end consumer's hands.
You can also transform your physical products into digital touchpoints to build deeper relationships with your customers. When a buyer scans your product, they instantly verify its origin while you gain access to valuable first-party data and engagement opportunities. The platform is designed for brands in luxury goods, pharmaceuticals, and high-end retail who need to eliminate fraud while enhancing the post-purchase experience.
RELEX Solutions
RELEX Solutions offers a unified platform designed to help you master the complexities of modern retail and supply chain management. By integrating demand forecasting, replenishment, and space planning into a single ecosystem, you can eliminate data silos and make more informed decisions. The platform uses proprietary AI and machine learning to analyze your historical data and market trends, ensuring you have the right products in the right places at the right time.
You can use the software to reduce food waste, optimize inventory levels, and improve on-shelf availability across all your sales channels. Whether you are managing a global grocery chain or a specialized retail brand, the system adapts to your specific operational constraints and business goals. It focuses on automating routine tasks so your planning teams can spend more time on high-value strategic initiatives.
Overview
Original Features
- Non-Clonable Digital Tags Secure your physical products with encrypted, tamper-proof tags that cannot be copied or forged by counterfeiters.
- Instant Mobile Verification Allow your customers to verify product authenticity instantly using their smartphone camera without downloading a separate app.
- Supply Chain Tracking Monitor your products in real-time as they move through the supply chain to identify gray market activity.
- First-Party Data Collection Capture valuable customer insights and ownership data directly when users scan and register their authentic products.
- Digital Product Passports Create a digital twin for every item to store warranty info, certificates of authenticity, and sustainable sourcing data.
- Automated Fraud Alerts Receive immediate notifications when suspicious scanning activity or potential counterfeit attempts are detected in specific geographic locations.
RELEX Solutions Features
- AI Demand Forecasting. Generate highly accurate forecasts by accounting for hundreds of demand-influencing factors like weather, promotions, and local events.
- Automated Replenishment. Optimize your inventory levels automatically to ensure high product availability while minimizing costly overstock and waste.
- Space and Planogram Optimization. Design store-specific planograms that reflect actual local demand to maximize your sales per square foot.
- Promotion Planning. Predict the true impact of your marketing campaigns and adjust your supply chain to meet the expected surge in demand.
- Markdown Optimization. Clear out end-of-season stock efficiently by using data-driven pricing recommendations that protect your margins.
- Production Planning. Sync your manufacturing schedules with real-time demand signals to ensure your production lines always meet market needs.
Pricing Comparison
Original Pricing
RELEX Solutions Pricing
Pros & Cons
Original
Pros
- Non-clonable technology offers higher security than standard QR codes
- No app download required for customer verification process
- Provides detailed geographic data on where products are scanned
- Seamlessly integrates digital marketing with physical product security
Cons
- Requires physical integration of tags during the manufacturing process
- Custom pricing makes it difficult to estimate initial costs
- Higher barrier to entry for very small businesses
RELEX Solutions
Pros
- Exceptional accuracy in demand forecasting for fresh products
- Highly flexible configuration options to match unique workflows
- Significant reduction in manual planning time through automation
- Strong visibility into inventory across the entire network
- Responsive customer success teams during the implementation phase
Cons
- Significant time investment required for initial system setup
- Steep learning curve for users new to AI planning
- High initial cost makes it less accessible for smaller retailers