Contently
Contently is a comprehensive content marketing platform that combines enterprise-grade technology with a managed marketplace of creative talent to help you create, manage, and optimize high-performing content.
Outbrain
Outbrain is a native advertising platform that helps you reach engaged audiences across premium publisher sites through personalized content recommendations that drive measurable marketing results and brand growth.
Quick Comparison
| Feature | Contently | Outbrain |
|---|---|---|
| Website | contently.com | outbrain.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2006 |
| Headquarters | New York, USA | New York, USA |
Overview
Contently
Contently provides you with a centralized platform to manage your entire content lifecycle from ideation to distribution. You can streamline your production workflows, manage internal and external contributors, and ensure brand consistency across all your global marketing initiatives. The platform is designed to solve the complexity of scaling high-quality content creation for large organizations.
You get access to a vetted network of over 160,000 freelance creatives, including writers, editors, and videographers, directly within your dashboard. By using their proprietary data insights, you can identify content gaps and predict which topics will resonate most with your specific audience. It effectively replaces fragmented tools with a single system of record for your brand's stories.
Outbrain
Outbrain helps you get your content in front of the right people by placing it on the world's most respected news and entertainment sites. Instead of intrusive banners, your ads appear as recommended articles or videos that match the interests of the person reading. You can target specific audiences based on their habits and preferences, ensuring your budget goes toward users most likely to engage with your brand.
The platform gives you full control over your campaigns through a self-service dashboard where you can set budgets, test different headlines, and track conversions in real-time. Whether you want to increase brand awareness or drive direct sales, you can optimize your creative assets using automated tools that identify which versions perform best with your target demographic.
Overview
Contently Features
- Smart Talent Matching Find and hire the perfect freelance experts from a vetted network of 160,000+ creatives based on your specific industry.
- Visual Editorial Calendar Plan your entire content strategy and track production status across teams with a drag-and-drop visual interface.
- Customizable Workflows Build automated approval paths that match your internal processes to ensure every piece of content meets your standards.
- Content Value Analytics Measure the actual ROI of your content by tracking engagement metrics and calculating the cost-per-click equivalent of your organic reach.
- Global Brand Governance Store all your brand guidelines and assets in one place to ensure every contributor stays on-brand and compliant.
- Strategy Suite Use data-driven insights to identify high-opportunity topics and plan your content calendar based on what your audience actually wants.
Outbrain Features
- Interest Targeting. Reach your ideal customers by targeting them based on their verified reading habits and long-term content interests.
- Conversion Bid Strategy. Automate your bidding process to focus on the specific actions that matter most to your business goals.
- Smartads Gallery. Create engaging ad formats like carousels and interactive polls that encourage users to interact with your brand.
- Lookalike Audiences. Find new potential customers who share similar behaviors and characteristics with your existing high-value website visitors.
- Automated A/B Testing. Test multiple headlines and images simultaneously to discover which combinations drive the highest click-through rates.
- Premium Publisher Network. Place your content on high-authority sites like CNN and MSN to build trust and credibility with your audience.
Pricing Comparison
Contently Pricing
Outbrain Pricing
Pros & Cons
Contently
Pros
- Access to high-quality vetted freelance talent
- Centralized view of all content projects
- Robust analytics for measuring content performance
- Excellent customer success and strategic support
- Streamlined payment processing for external contributors
Cons
- High price point for smaller teams
- Steep learning curve for advanced features
- Platform interface can feel occasionally sluggish
- Limited flexibility in some automated workflows
Outbrain
Pros
- Access to high-quality traffic from reputable news websites
- Intuitive dashboard makes campaign setup quick and easy
- Granular targeting options for specific audience segments
- Effective at driving lower costs per acquisition
Cons
- Strict content guidelines can lead to ad rejections
- Minimum daily spend requirements may limit small budgets
- Reporting data can sometimes experience slight delays