Altos Research
Altos Research provides real-time local real estate market data and analytics to help professionals track housing trends, price changes, and inventory levels across any zip code in the United States.
Placer.ai
Placer.ai is a location analytics platform providing real-time data on consumer foot traffic and demographics to help you make informed decisions about physical locations and market trends.
Quick Comparison
| Feature | Altos Research | Placer.ai |
|---|---|---|
| Website | altosresearch.com | placer.ai |
| Pricing Model | Subscription | Freemium |
| Starting Price | $99/month | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2006 | 2017 |
| Headquarters | San Francisco, USA | Los Altos, USA |
Overview
Altos Research
Altos Research gives you instant access to real-time real estate market data for every zip code in the country. Instead of waiting months for lagging indicators, you can track active listings, median prices, and inventory levels as they change week-to-week. This allows you to provide your clients with up-to-the-minute insights that build your authority as a local market expert.
You can use the platform to generate branded market reports, embed live charts on your website, and automate email updates for your leads. Whether you are an individual agent, a large brokerage, or an institutional investor, the software helps you answer the question "How's the market?" with hard data rather than guesswork. It transforms complex market statistics into simple, visual stories that help you close more deals.
Placer.ai
Placer.ai gives you a clear window into the physical world by tracking foot traffic patterns across millions of locations. You can see exactly how many people visit a specific storefront, where they come from, and what other brands they frequent. This data helps you validate site selection, monitor your competitors, and understand the true reach of your marketing campaigns without relying on outdated surveys or manual counts.
You can use the platform to analyze trade areas, benchmark performance against industry averages, and identify emerging consumer trends. Whether you are managing a retail portfolio, planning urban developments, or looking for the next big investment opportunity, you get actionable insights based on anonymized, aggregated mobile data. It simplifies complex spatial analytics into easy-to-read reports you can share with your team.
Overview
Altos Research Features
- Real-Time Market Reports Generate branded PDF reports for any zip code to show your clients exactly what is happening in their local market right now.
- Interactive Web Charts Embed live, auto-updating market charts directly onto your website to keep visitors engaged and capture more inbound real estate leads.
- Market Action Index Use a single proprietary score to instantly determine if a specific local market favors buyers or sellers at any given moment.
- Automated Email Nurturing Set up automated weekly market updates for your database so you stay top-of-mind with prospects without lifting a finger.
- Custom Data Exports Download raw market data into spreadsheets so you can perform deep-dive analysis or create your own custom internal presentations.
- Social Media Sharing Share dynamic market insights directly to your social profiles to position yourself as the go-to expert in your local community.
Placer.ai Features
- Foot Traffic Trends. Monitor daily, weekly, or monthly visitor counts to any physical location to understand peak times and seasonal performance.
- True Trade Area. Visualize exactly where your customers live and work so you can optimize your local marketing and site selection.
- Competitive Benchmarking. Compare your location's performance directly against competitors to identify market share gains or potential threats in real-time.
- Customer Demographics. Access detailed profiles of your visitors, including household income and interests, to tailor your offerings to your actual audience.
- Cross-Shopping Analytics. Discover which other brands and locations your customers visit to find powerful co-tenancy and partnership opportunities.
- Market Rankings. See how specific venues rank within their category at a local, state, or national level to gauge relative success.
Pricing Comparison
Altos Research Pricing
- Track up to 5 zip codes
- Unlimited branded PDF reports
- Embeddable website charts
- Market Action Index access
- Weekly automated email alerts
- Social media sharing tools
- Everything in Individual, plus:
- Track up to 20 zip codes
- Advanced data filtering
- Expanded market history
- Priority data updates
- Enhanced lead capture tools
Placer.ai Pricing
- Limited property searches
- Basic foot traffic trends
- Nationwide brand rankings
- Standard venue summaries
- Web-based dashboard access
- Everything in Free, plus:
- Unlimited property searches
- Advanced demographic data
- Historical data back to 2017
- Custom trade area exports
- Raw data API access
Pros & Cons
Altos Research
Pros
- Provides real-time data that beats lagging MLS statistics
- Branded reports look professional and build immediate client trust
- Automated emails keep you top-of-mind with minimal effort
- Easy to embed charts on WordPress and other sites
- Covers virtually every zip code in the United States
Cons
- Monthly subscription costs can add up for solo agents
- Learning curve to explain complex charts to clients
- Data is focused on active listings rather than solds
Placer.ai
Pros
- Highly intuitive interface makes complex data easy to visualize
- Excellent free tier for basic location lookups
- Granular data on visitor journey and cross-shopping habits
- Frequent updates ensure data reflects recent market shifts
Cons
- Premium subscriptions are a significant financial investment
- Data accuracy can vary in very low-traffic rural areas
- Steep learning curve for advanced custom report builders