Altos Research
Altos Research provides real-time local real estate market data and analytics to help professionals track housing trends, price changes, and inventory levels across any zip code in the United States.
Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Quick Comparison
| Feature | Altos Research | Lasso CRM |
|---|---|---|
| Website | altosresearch.com | lassocrm.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $99/month | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2006 | 2003 |
| Headquarters | San Francisco, USA | Vancouver, Canada |
Overview
Altos Research
Altos Research gives you instant access to real-time real estate market data for every zip code in the country. Instead of waiting months for lagging indicators, you can track active listings, median prices, and inventory levels as they change week-to-week. This allows you to provide your clients with up-to-the-minute insights that build your authority as a local market expert.
You can use the platform to generate branded market reports, embed live charts on your website, and automate email updates for your leads. Whether you are an individual agent, a large brokerage, or an institutional investor, the software helps you answer the question "How's the market?" with hard data rather than guesswork. It transforms complex market statistics into simple, visual stories that help you close more deals.
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Overview
Altos Research Features
- Real-Time Market Reports Generate branded PDF reports for any zip code to show your clients exactly what is happening in their local market right now.
- Interactive Web Charts Embed live, auto-updating market charts directly onto your website to keep visitors engaged and capture more inbound real estate leads.
- Market Action Index Use a single proprietary score to instantly determine if a specific local market favors buyers or sellers at any given moment.
- Automated Email Nurturing Set up automated weekly market updates for your database so you stay top-of-mind with prospects without lifting a finger.
- Custom Data Exports Download raw market data into spreadsheets so you can perform deep-dive analysis or create your own custom internal presentations.
- Social Media Sharing Share dynamic market insights directly to your social profiles to position yourself as the go-to expert in your local community.
Lasso CRM Features
- Lead Management. Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation. Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking. Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing. Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics. Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access. Access your prospect data and update lead status from the sales center or the field using any mobile device.
Pricing Comparison
Altos Research Pricing
- Track up to 5 zip codes
- Unlimited branded PDF reports
- Embeddable website charts
- Market Action Index access
- Weekly automated email alerts
- Social media sharing tools
- Everything in Individual, plus:
- Track up to 20 zip codes
- Advanced data filtering
- Expanded market history
- Priority data updates
- Enhanced lead capture tools
Lasso CRM Pricing
Pros & Cons
Altos Research
Pros
- Provides real-time data that beats lagging MLS statistics
- Branded reports look professional and build immediate client trust
- Automated emails keep you top-of-mind with minimal effort
- Easy to embed charts on WordPress and other sites
- Covers virtually every zip code in the United States
Cons
- Monthly subscription costs can add up for solo agents
- Learning curve to explain complex charts to clients
- Data is focused on active listings rather than solds
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs