Pollfish
Pollfish is a self-service market research platform providing real-time access to millions of global consumers through a unique mobile-first survey delivery network for instant, high-quality data insights.
Smartlook
Smartlook is a visual analytics platform that combines session recordings and event tracking to help you understand exactly how users interact with your websites and mobile applications.
Quick Comparison
| Feature | Pollfish | Smartlook |
|---|---|---|
| Website | pollfish.com | smartlook.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2016 |
| Headquarters | New York, USA | Brno, Czech Republic |
Overview
Pollfish
Pollfish is a DIY market research platform that connects you with over 500 million real consumers worldwide in real-time. Instead of relying on traditional survey panels that can be slow and biased, you can reach people while they are active inside popular mobile apps. This mobile-first approach ensures you get faster responses and more honest feedback from a diverse, global audience.
You can build your own surveys from scratch or use expert-designed templates to test product concepts, track brand awareness, or conduct academic research. The platform uses organic sampling and AI-driven fraud detection to ensure your data is high-quality and free from bots. Whether you are a solo researcher or a large marketing team, you can gather thousands of responses in hours rather than weeks.
Smartlook
Smartlook helps you eliminate the guesswork behind user behavior on your website or mobile app. By combining high-quality session recordings with powerful event tracking, you can see exactly where users get stuck, which features they ignore, and why they drop off before converting. It provides a complete visual history of every user's journey, allowing you to watch replays of actual browsing sessions to identify bugs or UX friction points in real-time.
You can build conversion funnels to track specific user paths and use heatmaps to see where people click most often. The platform is designed for product managers, developers, and UX researchers who need to move beyond basic pageview metrics to understand the 'why' behind user actions. Whether you are debugging a mobile app or optimizing a checkout flow, it gives you the visual evidence needed to make data-driven improvements.
Overview
Pollfish Features
- Organic Sampling Reach real people inside the apps they already use rather than relying on professional survey takers.
- AI Survey Builder Generate complete, professional surveys in seconds by simply describing your research goals to the AI assistant.
- Advanced Targeting Filter your audience by demographics, location, interests, and even specific mobile usage behaviors for precise results.
- Real-Time Dashboard Watch your results roll in live with interactive charts and data visualizations that update every second.
- A/B Image Testing Compare different creative assets or product designs to see which ones resonate most with your target market.
- Fraud Prevention Ensure data integrity with AI-powered layers that automatically filter out bots, VPN users, and low-effort responses.
Smartlook Features
- Session Recordings. Watch high-quality replays of every user session to see exactly how people navigate your website or mobile app.
- Event Tracking. Track specific actions like button clicks or form submissions automatically without needing to write custom code for every event.
- Conversion Funnels. Build multi-step funnels to identify the exact moment users drop off and watch recordings of those specific sessions.
- Heatmaps. Visualize where users click, move, and scroll most frequently to understand which elements of your page grab the most attention.
- Mobile App Analytics. Analyze user behavior on iOS and Android apps with specialized wireframe rendering that protects user privacy while showing interactions.
- Crash Reports. Link session recordings directly to app crashes so you can see the exact steps a user took before the error occurred.
Pricing Comparison
Pollfish Pricing
- Pay per response
- Access to 500M+ consumers
- Standard targeting options
- AI survey generator
- Real-time results dashboard
- Everything in Basic, plus:
- Discounted price per response
- Advanced targeting filters
- Priority customer support
- Advanced data export options
- Custom screening questions
Smartlook Pricing
- 1,500 monthly sessions
- 1 month data retention
- 3 heatmaps
- 2 funnels
- Basic event tracking
- Everything in Free, plus:
- 5,000 monthly sessions
- 3 months data retention
- 10 heatmaps
- 10 funnels
- REST API access
Pros & Cons
Pollfish
Pros
- Extremely fast turnaround times for survey completion
- Intuitive interface makes survey creation very simple
- High-quality responses thanks to organic mobile sampling
- Cost-effective for small projects with pay-per-response pricing
Cons
- Targeting very niche B2B audiences can be difficult
- Character limits on questions can feel restrictive
- Limited advanced logic options compared to enterprise tools
Smartlook
Pros
- Easy setup with a single snippet of code
- Seamless integration between recordings and funnels
- Excellent mobile app session replay capabilities
- Generous 30-day trial for testing premium features
Cons
- Session limits can be reached quickly on high-traffic sites
- Data retention is limited on lower-priced tiers
- Slight learning curve for advanced event filtering