pr.co
pr.co is a comprehensive public relations platform that helps you manage your newsroom, distribute press releases, and build relationships with journalists through a centralized media database.
PRWeb
PRWeb is a digital self-service news release distribution platform that helps you increase online visibility and reach journalists, search engines, and targeted news websites to grow your brand's presence.
Quick Comparison
| Feature | pr.co | PRWeb |
|---|---|---|
| Website | pr.co | prweb.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $505/month | $105/month |
| FREE Trial | ✓ 0 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 1997 |
| Headquarters | Amsterdam, Netherlands | Beltsville, USA |
Overview
pr.co
pr.co provides you with a structured environment to handle every aspect of your public relations strategy. You can build beautiful, branded newsrooms that house your press releases, media kits, and contact information, ensuring journalists always find what they need. The platform simplifies the entire publishing workflow, from drafting stories with your team to distributing them to targeted media lists.
You can also manage your media relations more effectively using the built-in CRM, which tracks your interactions with journalists and influencers. By centralizing your assets and communications, you eliminate the chaos of scattered spreadsheets and email threads. It is designed primarily for mid-to-large sized companies and agencies that need a professional, reliable way to maintain their brand voice and scale their global communications.
PRWeb
PRWeb is a self-service press release distribution platform designed to help you get your news in front of journalists, influencers, and major search engines. Instead of manually emailing reporters, you can upload your story and distribute it across a massive network of news sites, including Associated Press and Google News. It simplifies the process of building brand awareness and improving your search engine rankings through high-quality backlinks.
You can enhance your releases with multimedia like images and videos to capture more attention from your target audience. The platform provides detailed analytics so you can track exactly who is reading your news and how they are interacting with your content. Whether you are a small business owner or a marketing professional, it offers a scalable way to manage your public relations efforts without needing a dedicated PR agency.
Overview
pr.co Features
- Branded Newsrooms Create a stunning, SEO-optimized home for your news that matches your brand identity perfectly without needing any developers.
- Collaborative Editor Draft your press releases together with your team in real-time and manage approval workflows before going live.
- Media CRM Organize your contacts into smart segments and track every interaction to build stronger, long-term relationships with key journalists.
- Global Distribution Send personalized pitches and press releases to your curated media lists while ensuring high deliverability and professional formatting.
- Media Kits Host high-resolution images, videos, and brand assets in one place so reporters can download everything they need instantly.
- Coverage Tracking Monitor where your stories are being picked up and generate reports to show the impact of your PR efforts.
PRWeb Features
- Search Engine Visibility. Optimize your news releases for search engines so your brand appears in relevant search results on Google and Bing.
- Multimedia Integration. Embed photos, videos, and file attachments into your releases to increase engagement and provide more value to journalists.
- Targeted Distribution. Send your news to specific industries and geographic regions to ensure your message reaches the most relevant audience.
- Social Media Sharing. Share your press releases across major social networks directly from the platform to drive more viral traffic to your news.
- Real-time Analytics. Track your release performance with detailed reports on views, clicks, and the specific media outlets that picked up your story.
- Permanent Hosting. Keep your news releases live on PRWeb's high-traffic website indefinitely to maintain long-term SEO benefits and brand credibility.
Pricing Comparison
pr.co Pricing
- 1 Branded Newsroom
- Unlimited Press Releases
- Media CRM access
- Email distribution tools
- Live support
- Basic analytics
- Everything in Starter, plus:
- Multiple newsrooms
- Advanced collaboration tools
- Custom domain mapping
- Priority support
- Advanced privacy settings
PRWeb Pricing
- Permanent hosting on PRWeb.com
- Search engine optimized release
- Distribution to major search engines
- Basic reporting and analytics
- Social media sharing tools
- Everything in Basic, plus:
- Distribution to thousands of news outlets
- Syndication to 250+ news websites
- Inclusion in industry-specific news feeds
- Enhanced visibility on PRWeb homepage
Pros & Cons
pr.co
Pros
- Beautifully designed newsrooms that impress journalists
- Intuitive interface makes publishing very fast
- Excellent customer support and onboarding experience
- Strong focus on GDPR compliance and data privacy
- Centralizes all media assets in one place
Cons
- Higher price point than basic distribution services
- Learning curve for complex CRM segmentation
- No built-in automated media monitoring tool
- Limited customization on the lowest pricing tier
PRWeb
Pros
- Excellent for improving search engine visibility quickly
- User-friendly interface makes submitting releases simple
- Detailed analytics provide clear proof of reach
- Permanent hosting offers long-term SEO value
- Reliable distribution to major news aggregators
Cons
- Cost per release is high for small budgets
- Editorial review process can sometimes be slow
- Limited direct journalist engagement compared to wire services