EZ Texting
EZ Texting is a comprehensive SMS marketing software that helps businesses grow by sending bulk text messages, automating customer alerts, and managing two-way conversations to increase engagement and sales.
Privy
Privy is an e-commerce marketing platform that helps you grow your email list, reduce cart abandonment, and drive more sales through automated email and SMS messaging campaigns.
Quick Comparison
| Feature | EZ Texting | Privy |
|---|---|---|
| Website | eztexting.com | privy.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $20/month | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 15 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2004 | 2013 |
| Headquarters | Santa Monica, USA | Boston, USA |
Overview
EZ Texting
EZ Texting is a versatile SMS marketing platform designed to help you reach your customers instantly where they spend the most time—on their phones. You can launch bulk text campaigns, send automated appointment reminders, and manage two-way customer service conversations from a single intuitive dashboard. Whether you are looking to drive foot traffic with mobile coupons or alert your staff about internal updates, the platform provides the tools to handle high-volume messaging with ease.
The software is built for small to mid-sized businesses across industries like retail, real estate, and fitness that need a direct line to their audience. You can get started quickly with a 14-day free trial to explore features like contact management and message templates. With flexible pricing plans starting at $20 per month, it scales alongside your business as your contact list and messaging needs grow.
Privy
Privy is an all-in-one marketing platform designed specifically for e-commerce store owners who want to turn website visitors into loyal customers. You can quickly build your subscriber list using customizable pop-ups, flyouts, and spin-to-win wheels that integrate directly with your online store. The platform focuses on capturing data and immediately putting it to work through automated messaging that reaches customers at the right moment.
You can recover lost revenue by sending automated abandoned cart emails and SMS texts to shoppers who left items behind. Beyond simple lead capture, you get tools to manage your entire email marketing strategy, including newsletters, purchase follow-ups, and customer win-back campaigns. It is built to scale with your business, offering a free version for beginners and tiered paid plans as your contact list grows.
Overview
EZ Texting Features
- Bulk Text Messaging Send thousands of text messages at once to announce sales, events, or urgent updates to your entire contact list.
- Two-Way Texting Chat directly with your customers in real-time to answer questions, provide support, and build stronger personal relationships.
- MMS Picture Messaging Capture attention by adding images, GIFs, and audio files to your messages to increase engagement and click-through rates.
- Automated Keywords Grow your list automatically by letting customers text a specific keyword to your number to join your marketing groups.
- Message Scheduling Plan your marketing calendar in advance by scheduling messages to go out at the exact date and time you choose.
- Contact Management Organize your audience into specific groups so you can send targeted, relevant content to the right people every time.
Privy Features
- Customizable Pop-ups. Create high-converting overlays, bars, and spin-to-win wheels using a drag-and-drop editor to grow your subscriber list.
- Abandoned Cart Recovery. Automatically send emails and SMS messages to shoppers who leave items in their cart to win back lost sales.
- SMS Marketing. Send personalized text messages for flash sales and cart reminders to reach your customers directly on their mobile devices.
- Advanced Targeting. Show specific offers based on cart value, website behavior, or geographic location to increase your conversion rates.
- Email Newsletters. Design and send professional marketing emails to your entire list using pre-built templates that match your brand.
- Cross-Sell Displays. Boost your average order value by showing targeted product recommendations to customers based on what they are buying.
Pricing Comparison
EZ Texting Pricing
- 1 local or toll-free number
- 1 keyword included
- Up to 500 messages per month
- Standard delivery speed
- Basic reporting and analytics
- Everything in Launch, plus:
- Up to 2,000 messages per month
- 3 keywords included
- Faster message delivery speeds
- Advanced reporting tools
Privy Pricing
- Up to 100 mailable contacts
- Unlimited list growth displays
- Sync with Shopify and Wix
- Advanced targeting rules
- Free email support
- Everything in Free, plus:
- Up to 1,500 mailable contacts
- Unlimited email sends
- Automated abandoned cart emails
- Remove Privy branding
- Advanced email marketing tools
Pros & Cons
EZ Texting
Pros
- User-friendly interface makes it easy to launch campaigns quickly
- Reliable message delivery for time-sensitive alerts and promotions
- Helpful customer support team available for technical assistance
- Simple contact import process saves time during initial setup
Cons
- Pricing can become expensive as message volume increases
- Mobile app lacks some features found on the desktop version
- Strict compliance filters may occasionally flag legitimate messages
Privy
Pros
- Extremely easy to set up with Shopify stores
- Highly effective templates for quick campaign launches
- Excellent customer support for technical troubleshooting
- Intuitive drag-and-drop editor for non-designers
Cons
- Pricing increases significantly as contact list grows
- Limited design flexibility in some basic templates
- SMS features require a separate add-on cost