Cake Equity
Cake Equity is a global equity management platform that simplifies how you issue, manage, and track options and shares for your employees and investors across multiple jurisdictions.
Pulley
Pulley is a comprehensive equity management platform that helps startups and established companies track their cap table, issue digital securities, and stay compliant with automated 409A valuations and tax filings.
Quick Comparison
| Feature | Cake Equity | Pulley |
|---|---|---|
| Website | cakeequity.com | pulley.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2019 |
| Headquarters | Gold Coast, Australia | San Francisco, USA |
Overview
Cake Equity
Cake Equity simplifies the complex world of cap tables and employee share plans. You can move away from messy spreadsheets and manage your entire equity lifecycle—from founding to exit—in one centralized, cloud-based platform. It automates the heavy lifting of legal compliance and document signing, allowing you to issue options or shares to your team in minutes rather than weeks.
The platform is specifically designed for startups and scale-ups looking to expand globally. You can manage equity across different countries with built-in rules for various jurisdictions, ensuring your global team stays motivated and compliant. Whether you are raising your first round or managing hundreds of employee stakeholders, you get a clear, real-time view of your ownership structure.
Pulley
Pulley is a dedicated equity management platform designed to help you navigate the complexities of ownership from your first hire to your exit. Instead of messy spreadsheets, you get a single source of truth for your cap table, allowing you to issue shares, track vesting schedules, and manage option pools with total precision.
You can model future fundraising rounds to see exactly how new investments will impact your ownership and dilution. The platform also automates critical compliance tasks like 409A valuations and Rule 701 tracking, ensuring you stay audit-ready as you scale. Whether you are a founder at the seed stage or a CFO at a late-stage company, Pulley simplifies the legal and financial hurdles of equity.
Overview
Cake Equity Features
- Automated Cap Table Maintain a single source of truth for your ownership structure that updates automatically whenever you issue new shares.
- Employee Share Plans Set up and manage ESOPs or options plans easily to attract and retain top talent with automated vesting tracking.
- Global Compliance Issue equity to team members in over 100 countries using localized offer letters and legal frameworks built into the platform.
- Scenario Modeling Model your next funding round or exit to see exactly how dilution will affect you and your existing shareholders.
- Digital Document Signing Send, sign, and store all your equity-related legal documents securely within the platform to speed up your workflows.
- Investor Portals Give your investors their own dashboard to track their holdings, view updates, and access important tax or legal documents.
Pulley Features
- Cap Table Management. Maintain a real-time, cloud-based record of your company ownership that updates automatically as you issue new securities.
- Fundraising Modeling. Run 'what-if' scenarios to visualize how future investment rounds and SAFEs will impact your dilution and share price.
- Digital Security Issuance. Issue stock options, RSUs, and certificates digitally to employees and investors with built-in legal workflows and signatures.
- Automated 409A Valuations. Get audit-ready valuations quickly through the platform to stay compliant with IRS regulations without the typical manual headache.
- Employee Equity Portals. Give your team members their own login to view their vesting progress, exercise options, and understand the value of their equity.
- Compliance & Tax Tracking. Automate your 83(b) election tracking and Rule 701 disclosures to ensure you never miss a critical filing deadline.
Pricing Comparison
Cake Equity Pricing
- Up to 5 stakeholders
- Basic cap table management
- Standard document storage
- Basic reporting tools
- Community support access
- Everything in Free, plus:
- Up to 20 stakeholders
- Employee Option Plans (ESOP)
- Digital signing integration
- Standard vesting schedules
- Email support
Pulley Pricing
- Up to 25 stakeholders
- Unlimited SAFEs and side letters
- Basic cap table management
- Onboarding support
- Data migration from spreadsheets
- Everything in Seed, plus:
- Up to 40 stakeholders
- Standard 409A valuation included
- Fundraising modeling tools
- Exercise and tax tracking
- Equity grant workflows
Pros & Cons
Cake Equity
Pros
- Extremely intuitive interface compared to traditional legal software
- Streamlines global hiring with localized equity templates
- Excellent customer support during the initial onboarding process
- Automated vesting tracking saves hours of manual calculation
- Simplifies investor reporting with professional, clear dashboards
Cons
- Pricing can feel steep for very early-stage startups
- Advanced customization of legal documents can be limited
- Integration options with accounting software are still growing
Pulley
Pros
- Extremely fast and responsive customer support team
- Intuitive interface compared to legacy equity platforms
- Quick turnaround times for 409A valuations
- Easy onboarding process for new employees
Cons
- Pricing can jump significantly between tier levels
- Advanced reporting features require higher-tier plans
- Limited international support for certain tax jurisdictions