Pulley Reviews, Pricing, Features & Alternatives in 2026
Pulley is a comprehensive equity management platform that helps startups and established companies track their cap table, issue digital securities, and stay compliant with automated 409A valuations and tax filings.
Pulley is a dedicated equity management platform designed to help you navigate the complexities of ownership from your first hire to your exit. Instead of messy spreadsheets, you get a single source of truth for your cap table, allowing you to issue shares, track vesting schedules, and manage option pools with total precision.
You can model future fundraising rounds to see exactly how new investments will impact your ownership and dilution. The platform also automates critical compliance tasks like 409A valuations and Rule 701 tracking, ensuring you stay audit-ready as you scale. Whether you are a founder at the seed stage or a CFO at a late-stage company, Pulley simplifies the legal and financial hurdles of equity.
Screenshots & Interface
Key Features
Stop wrestling with outdated spreadsheets and manual calculations. Pulley provides a suite of automated tools that give you and your stakeholders clear visibility into company ownership while keeping your legal records spotless.
Cap Table Management
Maintain a real-time, cloud-based record of your company ownership that updates automatically as you issue new securities.
Fundraising Modeling
Run 'what-if' scenarios to visualize how future investment rounds and SAFEs will impact your dilution and share price.
Digital Security Issuance
Issue stock options, RSUs, and certificates digitally to employees and investors with built-in legal workflows and signatures.
Automated 409A Valuations
Get audit-ready valuations quickly through the platform to stay compliant with IRS regulations without the typical manual headache.
Employee Equity Portals
Give your team members their own login to view their vesting progress, exercise options, and understand the value of their equity.
Compliance & Tax Tracking
Automate your 83(b) election tracking and Rule 701 disclosures to ensure you never miss a critical filing deadline.
Integrations
Slack
QuickBooks
Gusto
Rippling
BambooHR
Humaans
Check
Deel
Pricing Plans
Pulley offers a transparent pricing structure that scales as your company grows. You can start for free to manage your early cap table, then move to paid tiers as you hire more stakeholders or require formal valuations. Paid plans are typically billed annually based on your total number of stakeholders.
Based on feedback from founders and HR leaders on G2 and Capterra, here is what you can expect when using Pulley for your equity management:
Pros
Extremely fast and responsive customer support team
Intuitive interface compared to legacy equity platforms
Quick turnaround times for 409A valuations
Easy onboarding process for new employees
Cons
Pricing can jump significantly between tier levels
Advanced reporting features require higher-tier plans
Limited international support for certain tax jurisdictions
Who Should Use Pulley?
Perfect for venture-backed startups and high-growth companies that need to automate cap table management and 409A valuations while scaling their team.
Best for Company Sizes
small-business
mid-market
enterprise
Popular Industries
Our Verdict
Pulley is a top-tier choice if you want a modern, user-friendly alternative to legacy systems like Carta. The free tier for up to 25 stakeholders is incredibly generous for early-stage founders who need to get their legal house in order without immediate overhead.
While the cost increases as your stakeholder count grows, the time saved on compliance and the accuracy of the modeling tools provide significant value. Highly recommended for any founder who wants to give their employees a clear view of their equity while keeping the cap table audit-ready.
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