Qmatic
Qmatic provides customer journey management software and queueing solutions to help you connect customers to services efficiently across physical and digital touchpoints for better experiences.
Smaply
Smaply is a visual journey mapping software that helps you centralize customer insights, create detailed personas, and map complex ecosystem maps to improve your overall customer experience strategy.
Quick Comparison
| Feature | Qmatic | Smaply |
|---|---|---|
| Website | qmatic.com | smaply.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1981 | 2012 |
| Headquarters | Mölndal, Sweden | Innsbruck, Austria |
Overview
Qmatic
Qmatic helps you bridge the gap between digital and physical customer experiences by managing the entire journey from pre-arrival to post-service feedback. You can offer online appointment booking, virtual queuing via mobile tickets, and clear on-site signage to reduce perceived wait times. The platform provides real-time data insights so you can adjust staffing levels instantly and ensure your service environment remains organized and stress-free for both visitors and employees.
Whether you manage a single clinic or a global retail chain, the software scales to meet your specific flow requirements. You can integrate it with your existing hardware or use Qmatic’s purpose-built kiosks and displays to create a professional, high-tech service environment. It eliminates the frustration of physical lines, allowing your customers to wait where they feel most comfortable while keeping your operations running smoothly.
Smaply
Smaply is a dedicated journey mapping tool designed to help you visualize and manage your customer experience in one central place. Instead of scattered spreadsheets or static slide decks, you get a dynamic environment where you can build detailed journey maps, develop rich user personas, and visualize stakeholder relationships through ecosystem maps.
You can use the platform to identify pain points in your current service delivery and collaborate with your team to design better future-state experiences. It is particularly effective for UX researchers, service designers, and CX managers in mid-market to enterprise organizations who need to transform raw qualitative data into actionable visual insights that stakeholders can actually understand.
Overview
Qmatic Features
- Online Appointment Booking Allow your customers to schedule visits in advance through your website to distribute workload evenly throughout the day.
- Virtual Queuing Give your visitors mobile tickets so they can wait anywhere instead of standing in a crowded physical line.
- Real-Time Analytics Monitor wait times and service levels as they happen to make immediate adjustments to your staffing and operations.
- Digital Signage Integration Keep your visitors informed with clear displays that show queue status, calling numbers, and relevant promotional content.
- Mobile Concierge Equip your staff with mobile tools to greet visitors, check them in, and manage the flow from the floor.
- Customer Feedback Loops Collect instant ratings after service to understand satisfaction levels and identify specific areas for operational improvement.
Smaply Features
- Journey Map Editor. Create multi-layered journey maps with text, images, and storyboard icons to visualize every step of your customer's experience.
- Persona Editor. Build detailed profiles of your target users to ensure your team stays focused on real human needs and behaviors.
- Ecosystem Maps. Visualize the complex relationships between stakeholders, processes, and technologies that happen behind the scenes of your service.
- Live Collaboration. Invite your teammates to edit maps in real-time and leave comments to speed up your design and approval process.
- Dynamic Data Linking. Link personas directly to your journey maps so you can see how different segments experience the same service differently.
- Export Options. Generate high-resolution PDF, PNG, or Excel files of your maps to share professional reports with your stakeholders.
Pricing Comparison
Qmatic Pricing
Smaply Pricing
- 1 active project
- 3 journey maps
- 3 personas
- 1 ecosystem map
- Basic export options
- Everything in Free, plus:
- 3 active projects
- Unlimited journey maps
- Unlimited personas
- Unlimited ecosystem maps
- Premium export formats
Pros & Cons
Qmatic
Pros
- Reliable hardware and software integration for high-traffic areas
- Significantly reduces perceived wait times for your customers
- Detailed reporting helps you optimize staff scheduling effectively
- Flexible enough to handle complex multi-department service flows
Cons
- Initial setup and hardware installation can be complex
- User interface for administrators has a slight learning curve
- Customization often requires assistance from their technical support
Smaply
Pros
- Intuitive drag-and-drop interface for quick mapping
- Professional export quality for stakeholder presentations
- Specialized tools for personas and ecosystem maps
- Generous free tier for individual practitioners
Cons
- Learning curve for complex multi-lane maps
- Limited integrations with external data sources
- Performance can slow down with very large maps