Reaktion
Reaktion is an all-in-one e-commerce profit tracking and marketing automation platform that connects your store data with ad platforms to optimize your return on ad spend and net profit.
SpyFu
SpyFu is a comprehensive search marketing tool providing competitive intelligence by revealing the profitable keywords, organic rankings, and ad variations used by your most successful online competitors.
Quick Comparison
| Feature | Reaktion | SpyFu |
|---|---|---|
| Website | reaktion.com | spyfu.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $79/month | $39/month |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2005 |
| Headquarters | Copenhagen, Denmark | Scottsdale, USA |
Overview
Reaktion
Reaktion provides you with a clear, real-time view of your e-commerce profitability by consolidating data from your store, shipping providers, and ad platforms. Instead of guessing which campaigns work, you can track your exact net profit after all costs—including COGS, shipping, and payment fees—directly within a single dashboard.
You can use these deep insights to automate your marketing efforts across Google, Meta, and TikTok. By feeding high-quality conversion data back into your ad accounts, you help platform algorithms find your most profitable customers. It is designed specifically for webshop owners and marketing agencies who need to move beyond simple revenue tracking to focus on actual bottom-line growth.
SpyFu
SpyFu helps you take the guesswork out of search engine marketing by letting you see exactly what your competitors are doing. You can search for any domain and see every place they've shown up on Google: every keyword they've bought on Google Ads, every organic rank, and every ad variation from the last 17 years. This deep historical data allows you to identify which strategies are actually working for others in your niche so you can replicate their success.
Beyond just spying on competitors, you can track your own keyword rankings and discover high-value keyword opportunities that you might have missed. Whether you are an in-house marketer looking to increase ROI or an agency trying to win new clients with detailed reports, the platform provides the specific data points needed to improve both SEO and PPC performance.
Overview
Reaktion Features
- Profit Dashboard View your real-time net profit by automatically subtracting COGS, shipping, and transaction fees from your total revenue.
- Server-Side Tracking Capture 100% of your conversion data using first-party tracking to bypass ad blockers and browser restrictions.
- Multi-Touch Attribution Identify exactly which marketing channels drive your sales with advanced models that track the entire customer journey.
- Profit-Based Automation Set your ad campaigns to automatically scale or pause based on actual profit margins rather than just revenue.
- Customer Lifetime Value Analyze long-term purchasing behavior to understand which acquisition channels bring in your most loyal, high-spending customers.
- Product Performance Track the profitability of individual items so you can focus your marketing budget on your highest-margin products.
SpyFu Features
- Competitor Keyword Research. Search any domain to see every keyword they rank for organically and every term they buy in Google Ads.
- Ad History Tracking. Browse the complete history of your competitors' ad creatives to see which headlines and copy have stood the test of time.
- Domain Comparison. Compare your website against two competitors to find the 'Kombat' keywords they rank for that you are currently missing.
- Backlink Analysis. Target the specific backlinks that help your competitors rank so you can build a more effective outreach strategy.
- SEO Keyword Ranking. Track your own ranking progress over time and get alerted when your positions change for your most important search terms.
- Custom Reporting. Create branded reports for your team or clients that highlight competitive gains and specific opportunities for growth.
Pricing Comparison
Reaktion Pricing
- Up to €25k monthly revenue
- Real-time profit tracking
- Google & Meta integrations
- Basic attribution modeling
- Email support
- Everything in Lite, plus:
- Up to €100k monthly revenue
- Server-side tracking (GTM)
- Advanced profit automation
- TikTok & Pinterest integrations
- Priority chat support
SpyFu Pricing
- Unlimited search results
- Unlimited data exports
- Unlimited domain overview PDF
- 250 sales leads & domain contacts
- 5k tracked keyword rankings
- 10k row search results
- Everything in Basic, plus:
- 500 sales leads & domain contacts
- 15k tracked keyword rankings
- 50k row search results
- API access
- Custom branded reporting
Pros & Cons
Reaktion
Pros
- Provides highly accurate net profit data in real-time
- Easy integration with Shopify and major ad platforms
- Server-side tracking significantly improves ad platform attribution
- Saves hours of manual reporting and spreadsheet work
Cons
- Pricing increases quickly as your revenue grows
- Initial setup of server-side tracking requires technical attention
- Dashboard interface has a slight learning curve
SpyFu
Pros
- Extensive historical data dating back over a decade
- Unlimited data exports on all paid plans
- Excellent value for money compared to larger suites
- Intuitive interface for quick competitor lookups
- Strong focus on PPC and ad copy history
Cons
- Data updates can lag behind real-time changes
- Smaller keyword database than some premium competitors
- Interface feels slightly dated to some users