Original
Original is an all-in-one brand protection and authentication platform that uses non-clonable digital tags to verify product authenticity and engage customers through secure mobile experiences.
Red Points
Red Points is an automated brand protection platform that detects and removes online intellectual property infringements like counterfeit products, gray market sales, and digital piracy to secure your global revenue.
Quick Comparison
| Feature | Original | Red Points |
|---|---|---|
| Website | original.com | redpoints.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2021 | 2011 |
| Headquarters | New York, USA | Barcelona, Spain |
Overview
Original
Original provides you with a sophisticated anti-counterfeiting and brand protection system that bridges the gap between physical products and digital security. By using non-clonable, encrypted digital tags, you can ensure that every item in your inventory is authentic and protected from duplication. This technology allows you to track your products throughout the entire supply chain, giving you full visibility from the manufacturing floor to the end consumer's hands.
You can also transform your physical products into digital touchpoints to build deeper relationships with your customers. When a buyer scans your product, they instantly verify its origin while you gain access to valuable first-party data and engagement opportunities. The platform is designed for brands in luxury goods, pharmaceuticals, and high-end retail who need to eliminate fraud while enhancing the post-purchase experience.
Red Points
Red Points provides you with an automated way to protect your brand's intellectual property across the digital landscape. Instead of manually searching for infringements, you can use AI-driven technology to scan global marketplaces, social media, and websites for counterfeit goods, unauthorized sellers, and pirated content. The platform identifies potential threats in real-time, allowing you to validate and take down illegal listings with just a few clicks.
You can manage your entire enforcement process from a centralized dashboard that tracks success rates and ROI. It is designed for brands of all sizes—from growing e-commerce businesses to global enterprises—looking to maintain brand integrity and recover lost revenue. By automating the detection and takedown process, you save hundreds of hours of manual legal work while ensuring your customers only interact with authentic products.
Overview
Original Features
- Non-Clonable Digital Tags Secure your physical products with encrypted, tamper-proof tags that cannot be copied or forged by counterfeiters.
- Instant Mobile Verification Allow your customers to verify product authenticity instantly using their smartphone camera without downloading a separate app.
- Supply Chain Tracking Monitor your products in real-time as they move through the supply chain to identify gray market activity.
- First-Party Data Collection Capture valuable customer insights and ownership data directly when users scan and register their authentic products.
- Digital Product Passports Create a digital twin for every item to store warranty info, certificates of authenticity, and sustainable sourcing data.
- Automated Fraud Alerts Receive immediate notifications when suspicious scanning activity or potential counterfeit attempts are detected in specific geographic locations.
Red Points Features
- Automated Web Crawling. Scan over 5,000 global marketplaces and social media platforms 24/7 to find unauthorized uses of your brand.
- Image Recognition. Identify counterfeit products and logo misuse automatically using advanced photo analysis that catches even altered images.
- Instant Takedowns. Initiate enforcement actions immediately through pre-established agreements with major platforms to remove infringing listings fast.
- Seller Tracking. Uncover the identity of high-volume infringers and map out distribution networks to target the source of the problem.
- Gray Market Monitoring. Detect when your authentic products are being sold outside of authorized channels to protect your pricing and distribution.
- ROI Reporting. Track the value of every removed listing so you can see exactly how much revenue you are protecting.
Pricing Comparison
Original Pricing
Red Points Pricing
Pros & Cons
Original
Pros
- Non-clonable technology offers higher security than standard QR codes
- No app download required for customer verification process
- Provides detailed geographic data on where products are scanned
- Seamlessly integrates digital marketing with physical product security
Cons
- Requires physical integration of tags during the manufacturing process
- Custom pricing makes it difficult to estimate initial costs
- Higher barrier to entry for very small businesses
Red Points
Pros
- Automated takedown process saves significant manual labor
- Intuitive dashboard makes tracking infringements very simple
- Excellent coverage across niche international marketplaces
- Responsive customer success team helps optimize search rules
Cons
- Initial setup requires time to calibrate search terms
- Occasional false positives require manual review
- Custom pricing can be high for very small brands