Influitive
Influitive is a customer advocacy platform that helps you build a community of brand advocates to drive referrals, reviews, and social proof through gamified engagement and rewards.
ReferralCandy
ReferralCandy is an automated referral marketing software that helps e-commerce brands grow their sales by incentivizing customers to refer their friends through personalized reward programs and tracking.
Quick Comparison
| Feature | Influitive | ReferralCandy |
|---|---|---|
| Website | influitive.com | referralcandy.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $59/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2009 |
| Headquarters | Toronto, Canada | Singapore, Singapore |
Overview
Influitive
Influitive helps you transform your customers into a powerful marketing force by building an engaged community of advocates. You can create a branded hub where customers complete challenges, such as writing reviews, sharing social media posts, or providing referrals. By using gamification elements like points, badges, and leaderboards, you keep your advocates motivated and consistently active in supporting your brand's growth.
The platform allows you to target specific customer segments with personalized experiences and track the direct impact of advocacy on your sales pipeline. You can integrate it with your CRM to automate workflows and ensure your sales team has access to high-quality references and testimonials exactly when they need them. It is primarily used by B2B software companies looking to scale their word-of-mouth marketing and customer retention efforts.
ReferralCandy
ReferralCandy is an automated referral marketing platform designed to help your e-commerce store grow through word-of-mouth. Instead of manually tracking recommendations, you can set up a system that automatically invites customers to join your referral program after they make a purchase. You can choose to reward your customers with store discounts, cash payouts, or custom gifts whenever their friends complete a transaction using a unique referral link.
The platform handles the entire process for you, from sending automated invitation emails to distributing rewards and detecting fraudulent activity. It integrates directly with major platforms like Shopify, WooCommerce, and BigCommerce, allowing you to launch a professional referral program in minutes. You can also track your program's performance with detailed analytics that show you exactly how much revenue your referrals are generating for your business.
Overview
Influitive Features
- Gamified Challenges Create interactive tasks for your customers to complete, rewarding them with points and badges for their advocacy efforts.
- Referral Management Track and manage customer referrals from initial submission to closed deal, ensuring your advocates are recognized for their impact.
- Discussion Forums Build a thriving peer-to-peer community where your customers can share best practices, ask questions, and connect with each other.
- Targeted Campaigns Segment your advocates based on their interests or behavior to deliver personalized challenges that resonate with their specific expertise.
- Automated Rewards Manage a digital storefront where advocates can redeem their earned points for physical gifts, gift cards, or exclusive experiences.
- Reporting and Analytics Measure the ROI of your advocacy program with detailed dashboards that track engagement, social reach, and influenced revenue.
ReferralCandy Features
- Automated Invitations. Invite your customers to join your referral program automatically right after they complete a purchase on your store.
- Flexible Rewards. Choose between cash, store discounts, or custom gifts to incentivize both your customers and their referred friends.
- Fraud Prevention. Protect your margins by automatically identifying and blocking suspicious referral activity or self-referral attempts.
- Custom Branding. Design your referral pages and emails to match your brand's look and feel using a simple visual editor.
- Data Analytics. Track your referral sales, top referrers, and social shares through a clear dashboard to measure your return on investment.
- Email Marketing Integration. Connect your referral program with tools like Klaviyo or Mailchimp to include referral links in your existing newsletters.
Pricing Comparison
Influitive Pricing
ReferralCandy Pricing
- Unlimited customers
- Unlimited referral sales
- Automated fraud detection
- Data & dashboards
- Live chat support
- Plus commission on referral sales
- Everything in Premium, plus:
- Lower commission rates
- Priority support
- Dedicated account manager
- Quarterly campaign reviews
- Advanced fraud protection
Pros & Cons
Influitive
Pros
- Highly engaging gamification features keep customers coming back
- Excellent for scaling high-volume review and referral campaigns
- Strong integration with Salesforce for tracking revenue impact
- Responsive customer success team helps with program strategy
Cons
- Significant time investment required to manage daily challenges
- Reporting interface can be complex for new administrators
- Higher price point compared to basic community tools
ReferralCandy
Pros
- Extremely easy to set up on Shopify and WooCommerce
- Automates the entire reward distribution process reliably
- Clean and intuitive interface for both owners and customers
- Effective fraud detection prevents users from gaming the system
Cons
- Monthly base fee plus commission can be expensive
- Email customization options feel limited for advanced designers
- Analytics dashboard could provide deeper customer journey insights