Looker
Looker is a modern business intelligence software providing a unified data model and real-time exploration tools to help you turn complex database information into actionable business insights.
Reveal
Reveal is a self-service business intelligence software that allows you to embed interactive data visualizations and high-performance analytics dashboards directly into your own applications to drive data-driven decision making.
Quick Comparison
| Feature | Looker | Reveal |
|---|---|---|
| Website | looker.com | revealbi.io |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✓ 0 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 1989 |
| Headquarters | Santa Cruz, USA | Cranbury, USA |
Overview
Looker
Looker helps you explore and analyze your data through a centralized, governed lens. Instead of dealing with fragmented reports, you use a unique modeling language called LookML to define your business logic once and apply it across your entire organization. This ensures everyone works from a single version of the truth, whether you are building complex dashboards or performing ad-hoc data discovery.
You can integrate your data directly into your daily workflows by sending alerts to Slack or triggering actions in other applications. The platform is designed for data-driven teams in mid-market and enterprise companies who need to scale their analytics without losing consistency. By connecting directly to your SQL database, it eliminates the need for data extracts and provides real-time visibility into your business performance.
Reveal
Reveal is an embedded analytics platform designed to help you integrate powerful data storytelling into your own applications. Instead of forcing your users to switch between different tools, you can provide them with real-time dashboards and data visualizations directly within your software's interface. It simplifies the complex process of connecting to data sources, creating charts, and sharing insights across your organization or with external clients.
You can build beautiful, interactive dashboards using a drag-and-drop interface that requires no specialized coding skills. The platform is built with a cloud-first SDK architecture, making it easy for your development team to deploy across web, desktop, or mobile environments. Whether you are a software provider looking to add value to your product or an enterprise needing internal reporting, Reveal helps you turn raw data into actionable insights without the typical overhead of traditional BI tools.
Overview
Looker Features
- LookML Modeling Define your business metrics once in a centralized layer so every department stays aligned on the same data definitions.
- Real-time Dashboards Create live, interactive visualizations that update instantly as your underlying database changes—no manual refreshes required.
- Embedded Analytics Deliver data insights directly within your own applications or websites to provide value to your customers and partners.
- Data Actions Take immediate action on your insights by triggering workflows in external tools like Salesforce or Zendesk directly from Looker.
- Git Integration Manage your data models like code with built-in version control, allowing your team to collaborate safely on complex analytics.
- Looker Blocks Jumpstart your analysis with pre-built code patterns for common data sources like Google Ads, Salesforce, and Snowflake.
Reveal Features
- Drag-and-Drop Creator. Build professional dashboards in minutes using an intuitive visual interface that requires zero coding or technical expertise.
- Native SDKs. Integrate analytics into your apps seamlessly with native SDKs for Web, iOS, Android, and desktop platforms.
- Self-Service Analytics. Give your users the power to create, edit, and filter their own data visualizations without needing your help.
- Data Connectors. Connect instantly to your data wherever it lives, including SQL databases, cloud storage, and popular marketing platforms.
- White-Labeling. Match your brand perfectly by customizing colors, fonts, and logos so the analytics look like your own.
- In-Context Editing. Switch between viewing and editing modes instantly to tweak your charts and see changes in real-time.
Pricing Comparison
Looker Pricing
Reveal Pricing
Pros & Cons
Looker
Pros
- Centralized modeling ensures data consistency across teams
- Powerful drill-down capabilities for deep data exploration
- Seamless integration with the Google Cloud ecosystem
- Highly customizable visualizations for complex reporting needs
- Strong community support and extensive technical documentation
Cons
- Requires knowledge of LookML for initial setup
- Pricing can be high for smaller organizations
- Steep learning curve for non-technical administrators
- Performance depends heavily on your underlying database
Reveal
Pros
- Seamless integration with existing application themes and branding
- Highly responsive customer support and technical documentation
- Easy-to-use dashboard creator for non-technical end users
- Fast deployment compared to building custom charting libraries
- Excellent performance when handling large, complex datasets
Cons
- Initial setup of SDKs requires developer involvement
- Limited advanced customization for highly specific chart types
- Pricing can be high for very small startups