Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Revegy
Revegy is a visual sales planning platform that helps revenue teams map key stakeholders, identify high-value opportunities, and execute coordinated account strategies to increase win rates and expand existing customer relationships.
Quick Comparison
| Feature | Lasso CRM | Revegy |
|---|---|---|
| Website | lassocrm.com | revegy.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2005 |
| Headquarters | Vancouver, Canada | Atlanta, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Revegy
Revegy helps you visualize the complex landscape of your strategic accounts so you can close bigger deals faster. Instead of digging through static CRM data, you get dynamic maps that reveal the political structure, white space, and decision-making hierarchies within your target organizations. You can identify exactly who holds the power and where your biggest risks lie before they derail your sales cycle.
The platform acts as a strategic layer on top of your existing CRM, guiding your team through consistent account planning and execution. You can track relationship health, align your solutions with specific customer pain points, and collaborate across departments to ensure everyone is working toward the same revenue goals. It is particularly effective for enterprise sales teams dealing with long cycles and multiple stakeholders.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
Revegy Features
- Relationship Mapping. Visualize the political landscape of your accounts to identify champions, blockers, and the true power players behind every deal.
- White Space Analysis. Spot untapped revenue opportunities within your existing customer base by mapping your products against their business units.
- Strategy Maps. Align your value proposition directly with your customer's corporate goals to ensure your solution is seen as a strategic necessity.
- Sales Playbooks. Guide your team through proven sales methodologies with embedded playbooks that ensure consistent execution across every account.
- Opportunity Planning. Break down complex deals into manageable milestones and track your progress against the specific criteria needed to win.
- Executive Dashboards. Monitor the health of your entire pipeline with visual reports that highlight account risks and expansion potential in real-time.
Pricing Comparison
Lasso CRM Pricing
Revegy Pricing
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
Revegy
Pros
- Excellent visualization of complex stakeholder relationships
- Deep integration with Salesforce and other CRMs
- Helps identify cross-selling opportunities in large accounts
- Standardizes sales methodologies across global teams
Cons
- Initial setup requires significant time and effort
- Learning curve for users new to relationship mapping
- Requires consistent data entry to remain effective