Capterra
Capterra is a free online marketplace vendor that helps you find the right software for your business by providing verified user reviews, feature comparisons, and research tools.
REVIEWS.io
REVIEWS.io is a Google-licensed review platform that helps you collect, manage, and display customer feedback across multiple channels to build trust and increase your online conversion rates.
Quick Comparison
| Feature | Capterra | REVIEWS.io |
|---|---|---|
| Website | capterra.com | reviews.io |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $45/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1999 | 2012 |
| Headquarters | Arlington, USA | Leicester, UK |
Overview
Capterra
Capterra is a comprehensive software discovery platform that helps you navigate the complex world of B2B technology. Instead of guessing which tools fit your team, you can browse over 100,000 verified reviews and compare thousands of products side-by-side. You can filter software by industry, pricing model, and specific features to create a shortlist of solutions that actually solve your business problems.
For software vendors, the platform serves as a powerful lead generation engine. You can list your product to reach millions of active buyers who are ready to purchase. By collecting and showcasing authentic user feedback, you build trust with potential customers and improve your brand's visibility in a crowded marketplace. It simplifies the entire software procurement process for both buyers and sellers.
REVIEWS.io
REVIEWS.io helps you harness the power of customer feedback to grow your brand's reputation and sales. You can automate the collection of company and product reviews through customizable email and SMS invitations. The platform is a licensed Google Review Partner, meaning your ratings can appear as stars in Google Ads and Google Shopping, directly impacting your click-through rates and lowering your customer acquisition costs.
You can also collect visual user-generated content, such as photos and videos, to create social proof that resonates with modern shoppers. The platform integrates with major e-commerce tools like Shopify and Klaviyo, allowing you to manage your entire reputation from a single dashboard. Whether you are a small boutique or a global retailer, you can use these insights to improve your products and build a more transparent relationship with your audience.
Overview
Capterra Features
- Verified User Reviews Read honest feedback from real users to understand the actual pros and cons of any software before you buy.
- Side-by-Side Comparison Compare up to four different products at once to see how their features, pricing, and ratings stack up.
- Category Filtering Narrow down your search by industry, deployment type, or specific functionality to find your perfect match in seconds.
- Software Shortlists Save your favorite products to a personalized list so you can review them later with your team members.
- Vendor Lead Generation List your own software to capture high-intent leads from a global audience of active business software buyers.
- Review Collection Tools Use automated tools and incentives to gather authentic reviews from your customers and boost your online reputation.
REVIEWS.io Features
- Google Seller Ratings. Display your star ratings in Google Search and Shopping ads to increase trust and boost your click-through rates.
- Automated Invitations. Send automated review requests via email or SMS immediately after a purchase to capture feedback while it is fresh.
- Visual Reviews. Collect and display customer photos and videos on your product pages to provide authentic social proof for shoppers.
- Reputation Management. Direct your customers to leave reviews on third-party sites like Trustpilot, Facebook, or Google to balance your online presence.
- Social Proof Editor. Turn your best reviews into eye-catching social media graphics with a built-in editor to share across Instagram and Facebook.
- Video First Reviews. Empower your customers to record video testimonials directly from their smartphones to create high-impact, relatable marketing content.
Pricing Comparison
Capterra Pricing
- Free for all software buyers
- Basic product profile
- Collect user reviews
- Inclusion in category listings
- Access to vendor portal
- Everything in Basic, plus:
- Pay-per-click lead generation
- Priority placement in search
- Conversion tracking tools
- Competitor insights
- Dedicated account support
REVIEWS.io Pricing
- Google Seller Ratings
- Google Product Ratings
- Unlimited monthly invitations
- Review publishing to social
- Standard email templates
- Basic reporting
- Everything in Launch, plus:
- Video reviews
- Photo reviews
- SMS review invitations
- Advanced email editor
- Klaviyo & Gorgias integrations
Pros & Cons
Capterra
Pros
- Completely free for buyers to research products
- Massive database covering almost every software niche
- User reviews are verified for authenticity
- Easy-to-use interface for comparing multiple tools
Cons
- PPC costs can be high for vendors
- Sponsored listings often appear above organic results
- Some niche categories have limited review data
REVIEWS.io
Pros
- Official Google partnership ensures star ratings appear in ads
- Highly customizable email templates match your brand identity
- Excellent customer support with fast response times
- Seamless integration with Shopify and popular marketing tools
- Affordable entry point compared to major competitors
Cons
- SMS credits often require additional costs
- Learning curve for advanced CSS customization
- Dashboard interface can feel cluttered for new users