G2 is a software marketplace and review platform that helps you discover, review, and manage the technology your business needs to reach its full potential.
REVIEWS.io
REVIEWS.io is a Google-licensed review platform that helps you collect, manage, and display customer feedback across multiple channels to build trust and increase your online conversion rates.
Quick Comparison
| Feature | G2 | REVIEWS.io |
|---|---|---|
| Website | g2.com | reviews.io |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $45/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2012 |
| Headquarters | Chicago, USA | Leicester, UK |
Overview
G2
G2 is a comprehensive software marketplace that helps you make smarter buying decisions by providing access to over 2.5 million verified user reviews. Instead of relying on marketing materials, you can see how real peers use and rate specific tools across thousands of categories. This transparency allows you to compare products side-by-side based on satisfaction scores, feature sets, and market presence.
For software vendors, the platform offers a way to manage your brand reputation and capture buyer intent data. You can identify which companies are researching your product or your competitors in real-time. This helps your sales and marketing teams reach out to prospects exactly when they are in the market to buy, shortening your sales cycle and improving conversion rates.
REVIEWS.io
REVIEWS.io helps you harness the power of customer feedback to grow your brand's reputation and sales. You can automate the collection of company and product reviews through customizable email and SMS invitations. The platform is a licensed Google Review Partner, meaning your ratings can appear as stars in Google Ads and Google Shopping, directly impacting your click-through rates and lowering your customer acquisition costs.
You can also collect visual user-generated content, such as photos and videos, to create social proof that resonates with modern shoppers. The platform integrates with major e-commerce tools like Shopify and Klaviyo, allowing you to manage your entire reputation from a single dashboard. Whether you are a small boutique or a global retailer, you can use these insights to improve your products and build a more transparent relationship with your audience.
Overview
G2 Features
- Verified User Reviews Read authentic feedback from real software users to understand the actual pros and cons before you buy.
- G2 Grid Reports Compare products visually on a quadrant based on user satisfaction and market presence to find the leaders.
- Buyer Intent Data Identify which companies are actively researching your product or category so you can target high-fit prospects.
- Review Generation Automate your review collection process with built-in campaigns to build social proof and improve your ranking.
- Competitor Comparison Generate side-by-side comparison tables to see exactly how your features and pricing stack up against rivals.
- Content Syndication Display your G2 badges and reviews directly on your website to build trust with your own visitors.
REVIEWS.io Features
- Google Seller Ratings. Display your star ratings in Google Search and Shopping ads to increase trust and boost your click-through rates.
- Automated Invitations. Send automated review requests via email or SMS immediately after a purchase to capture feedback while it is fresh.
- Visual Reviews. Collect and display customer photos and videos on your product pages to provide authentic social proof for shoppers.
- Reputation Management. Direct your customers to leave reviews on third-party sites like Trustpilot, Facebook, or Google to balance your online presence.
- Social Proof Editor. Turn your best reviews into eye-catching social media graphics with a built-in editor to share across Instagram and Facebook.
- Video First Reviews. Empower your customers to record video testimonials directly from their smartphones to create high-impact, relatable marketing content.
Pricing Comparison
G2 Pricing
- Claim your profile
- Basic product description
- Upload product screenshots
- Respond to user reviews
- Basic category listing
- Everything in Free, plus:
- Review generation tools
- Custom profile CTA buttons
- Advanced profile analytics
- G2 badge usage rights
- Lead generation forms
REVIEWS.io Pricing
- Google Seller Ratings
- Google Product Ratings
- Unlimited monthly invitations
- Review publishing to social
- Standard email templates
- Basic reporting
- Everything in Launch, plus:
- Video reviews
- Photo reviews
- SMS review invitations
- Advanced email editor
- Klaviyo & Gorgias integrations
Pros & Cons
G2
Pros
- Massive database of reviews across every software niche
- Highly trusted by B2B buyers for authentic feedback
- Powerful buyer intent data for sales teams
- Easy-to-use comparison tools for software evaluation
Cons
- Paid plans for vendors are quite expensive
- Review moderation can sometimes feel inconsistent
- Steep learning curve for intent data integration
REVIEWS.io
Pros
- Official Google partnership ensures star ratings appear in ads
- Highly customizable email templates match your brand identity
- Excellent customer support with fast response times
- Seamless integration with Shopify and popular marketing tools
- Affordable entry point compared to major competitors
Cons
- SMS credits often require additional costs
- Learning curve for advanced CSS customization
- Dashboard interface can feel cluttered for new users