Equativ
Equativ is a global independent ad tech platform that provides publishers and advertisers with a unified vertical de-stack for managing programmatic advertising, direct sales, and header bidding across all screens.
Revive Adserver
Revive Adserver is a free, open-source ad serving system that enables publishers, ad networks, and advertisers to manage internal campaigns and third-party interactive ads across websites and mobile apps.
Quick Comparison
| Feature | Equativ | Revive Adserver |
|---|---|---|
| Website | equativ.com | revive-adserver.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2001 | 2013 |
| Headquarters | Paris, France | Manchester, United Kingdom |
Overview
Equativ
Equativ provides you with a unified advertising technology stack that brings together ad serving, programmatic monetization, and demand-side tools. You can manage your entire advertising lifecycle from a single interface, whether you are a publisher looking to maximize yield or an advertiser seeking high-quality inventory. The platform focuses on transparency and direct connections, helping you bypass complex intermediaries to retain more value from every transaction.
You can implement sophisticated header bidding strategies, manage direct sales alongside programmatic auctions, and leverage cookieless targeting solutions to reach audiences effectively. The software is designed for mid-to-large scale media owners, broadcasters, and global agencies who need a privacy-first approach to digital advertising. By integrating both supply and demand capabilities, it helps you streamline operations and improve financial outcomes across web, mobile, and connected TV environments.
Revive Adserver
Revive Adserver is a self-hosted ad management platform that gives you full control over your advertising ecosystem. Instead of relying on third-party hosted services, you can install this software on your own servers to manage banners, track impressions, and monitor click-through rates across multiple websites. It serves as a central hub where you can define complex delivery rules and ensure your ads reach the right audience at the right time.
You can use the platform to serve your own direct-sold advertisements or integrate with external ad networks to fill unsold inventory. Because it is open-source, you avoid the recurring licensing fees associated with proprietary platforms while maintaining complete ownership of your data. It is ideal for independent publishers and niche ad networks that require a customizable, private solution for digital asset delivery.
Overview
Equativ Features
- Unified Ad Server Manage your direct sales and programmatic demand through a single engine to ensure maximum competition for every impression.
- Advanced Header Bidding Optimize your yield by allowing multiple demand sources to bid simultaneously on your inventory across web and mobile apps.
- Curation Platform Create custom marketplaces by layering your first-party data over premium inventory to deliver targeted reach for specific campaigns.
- Connected TV Solutions Deliver high-quality video ads on big screens with specialized tools for server-side ad insertion and pod management.
- Cookieless Targeting Reach your ideal audience using contextual signals and privacy-compliant IDs that don't rely on third-party tracking cookies.
- Real-time Analytics Monitor your performance with granular reporting dashboards that show you exactly where your revenue is coming from.
Revive Adserver Features
- Campaign Management. Define your start and end dates, set total impression targets, and organize your banners into logical groupings for easier tracking.
- Advanced Targeting. Deliver your ads based on specific criteria like geographic location, browser type, language, or even custom delivery rules you define.
- Detailed Reporting. Monitor your performance in real-time with comprehensive statistics on impressions, clicks, and conversion rates for every active campaign.
- Frequency Capping. Control how often a specific visitor sees your ad to prevent creative fatigue and improve your overall user experience.
- Zone Management. Group your website's ad spaces into zones so you can easily link multiple banners to specific areas of your site.
- Third-Party Support. Integrate tags from other ad networks seamlessly to ensure you always have content running even when direct sales are low.
Pricing Comparison
Equativ Pricing
Revive Adserver Pricing
- Self-hosted software
- Unlimited ad impressions
- Full source code access
- Community-based support
- No monthly licensing fees
- Everything in Community, plus:
- Managed cloud hosting
- Automatic software updates
- Technical email support
- Up to 1 million impressions
- SSL support included
Pros & Cons
Equativ
Pros
- Unified stack reduces technical latency between tools
- Strong focus on transparency and auction ethics
- Excellent support for premium video and CTV
- Independent alternative to major tech giant ecosystems
- Robust tools for managing direct sales contracts
Cons
- Interface can be complex for beginner users
- Requires significant traffic to see full benefits
- Custom setup process takes time to implement
Revive Adserver
Pros
- Completely free to use for self-hosted community version
- Full ownership and privacy of your advertising data
- Highly customizable through plugins and source code access
- No limits on the number of ads or campaigns
- Supports a wide variety of rich media formats
Cons
- Requires technical knowledge to install and maintain
- Self-hosting puts the burden of security on you
- Interface feels dated compared to modern SaaS tools