Roofr Review: Accelerate Your Roofing Estimates with $13 Reports in 2 Hours

Estimating roofs shouldn’t be this complicated.

If you’re evaluating software for roofing, you’re likely frustrated by slow measurements, scattered job info, and proposals that never seem to wow clients.

The unfiltered truth? You’re losing real dollars on every manual error, whether that’s wasted time or missed upsell opportunities, and it’s adding up every week.

That’s exactly where Roofr steps in—with instant roof measurement reports, seamless proposal tools, an integrated CRM and faster invoicing, Roofr takes real headaches out of your daily workflow while letting you focus on actual jobs instead of paperwork.

In this review, I’ll show you how easy it is to go from roof measurement to paid invoice using Roofr, and what kind of results you can expect.

We’ll break down their key features, show sample pricing, call out honest pros and cons, and compare Roofr head-to-head with the best alternatives in this Roofr review.

You’ll walk away with clear insight into the features you need to simplify your entire roofing process—with no guesswork.

Let’s dive into the details.

Roofr Overview

Roofr was co-founded in 2016 by a third-generation roofer, which I find gives them instant credibility in this space. Based in San Francisco, their core mission is helping roofing contractors work smarter and more efficiently.

They specifically target roofing contractors who need a single, integrated platform to manage the entire job lifecycle. I believe their intense focus on a truly sales-centric workflow, from that initial aerial measurement to final payment, is their core specialty.

After raising over $43 million, they’ve consistently pushed for tangible product improvements. We’ll explore the impact of these recent service enhancements through this Roofr review.

Unlike broader systems like Jobber, Roofr is a true specialist. I feel their main advantage is an intuitive and powerful estimating tool that was clearly designed by people who actually understand the day-to-day pressures of running a roofing business.

You’ll find them working with every size of roofer, from small, local owner-operator teams to larger, established contracting companies looking to scale their sales pipeline and field operations much more efficiently.

From my analysis, their entire strategic focus is on perfecting the end-to-end business cycle. This unified approach directly addresses your need to reduce software complexity and eliminate the operational friction between your sales and production teams.

Now let’s examine their core features.

Roofr Features

Struggling with slow, inaccurate roofing estimates?

Roofr features provide an all-in-one platform to manage your roofing business efficiently. These are the five core Roofr features that streamline your workflow and boost your bottom line.

1. Instant Roof Measurement Reports

Tired of time-consuming manual measurements?

Traditional methods for measuring roofs are slow and often expose your team to safety risks. This can delay quotes and cost you potential jobs.

Roofr’s measurement reports deliver accurate aerial data in hours, so you can quote without site visits. From my testing, the ability to get detailed reports quickly really stands out, with options for DIY or paid, high-definition images. This feature gives you all the essential data like pitch, squares, and edges.

This means you can generate estimates faster, increase your bid volume, and close more deals from the comfort of your office.

2. Professional Proposal Builder

Sending out generic, uninspiring proposals?

Weak proposals often fail to impress clients or clearly outline services. This can make you seem less professional and lose bids to competitors.

Roofr’s proposal builder lets you create stunning, branded proposals in minutes, auto-generating line-item totals. What I found impressive is how you can customize layouts with your company branding, making your bids stand out. This feature helps you present clear, transparent bids.

You can truly present a professional image that wins client trust and secures more contracts, making your sales process far more effective.

3. CRM and Job Management

Losing track of leads and project details?

Disorganized job details and scattered customer information can lead to missed opportunities. This often results in client frustration and lost revenue.

Roofr’s CRM gives you a clear line of sight on jobs from lead to payment, keeping everything organized. This is where Roofr shines; the interactive job board lets you drag and drop jobs, providing a visual overview of your sales pipeline. This feature prevents details from slipping through the cracks.

So you can maintain full control over your projects, ensuring smooth progression and preventing any client or job information from getting lost.

4. Invoicing and Payments

Still wrestling with manual invoicing processes?

Manual invoicing can delay payments and make tracking revenue a headache. This often leads to cash flow problems and administrative burden.

Roofr’s integrated invoicing and payment tools allow you to create, send, and track invoices directly within the platform. From my evaluation, the electronic payment support simplifies collections, ensuring you get paid on time. This feature manages your revenue without bottlenecks.

This means you can streamline your billing, ensure timely payments, and manage your budget more effectively, keeping your finances in order.

5. Material Ordering

Is ordering materials a chaotic, error-prone task?

Manually calculating and ordering materials is time-consuming and prone to costly errors. This can delay projects and eat into your profits.

Roofr simplifies material ordering by converting proposals into detailed, accurate orders with a few clicks. What I love about this approach is how you can track supplies and adjust pricing within a dashboard. This feature eliminates manual calculations and errors.

The result is a streamlined procurement process, ensuring you order the right materials at the right time, every time, boosting project efficiency.

You’ll find these Roofr features truly work together as an integrated solution, providing a cohesive system for managing your entire roofing business.

Roofr Pricing

Confused about what you’ll pay?

Roofr pricing offers transparent tiers with specific costs, allowing you to easily understand your investment for roofing project management.

Plan	Price & Features
Pay-As-You-Go	Free (Reports: $19 USD/report, Material calculations: $5) • Easy-to-use job tracking dashboard • High-definition images (optional purchase) • DIY roof measurement software • Job costing
Pro Plan	$99 USD per month • 6-hour measurement reports • Free material calculations • Professional proposal templates • E-signatures • CRM and Job Management
Premium Plan	$169 USD per month • 3-hour measurement reports • Multi-option proposals • Custom proposal layouts • All Pro plan features • Invoicing and Payments
Elite Plan	Custom pricing – contact sales • Guaranteed 2-hour report delivery • Tailored for large contractors • All Premium plan features • Advanced customization options

1. Value Assessment

Great pricing value presented.

From my cost analysis, Roofr offers strong value by integrating many features that other platforms charge extra for. The tiered pricing approach helps you scale efficiently, ensuring you only pay for the advanced measurement and proposal features your business truly needs.

This means your budget gets a predictable monthly cost, making it easier to manage your finances without unexpected fees.

2. Trial/Demo Options

Smart evaluation approach available.

Roofr offers a free demo and a free trial period, letting you explore the platform’s features before committing to a paid plan. What I found valuable is how you can test actual report accuracy and proposal creation firsthand, reducing any financial risk before you subscribe.

This lets you validate the system’s suitability for your workflow and budget before spending a single dollar.

3. Plan Comparison

Choosing the right tier matters.

The Pay-As-You-Go option is excellent for occasional use, but the Pro and Premium plans offer significant savings on reports if you handle volume. What stood out is how the Elite plan targets large contractors needing the fastest turnaround and custom functionality for their specific business needs.

This tiered approach helps you match pricing to actual usage requirements, so you don’t overpay for unused features.

My Take: Roofr’s pricing is transparent and designed to scale with roofing businesses of all sizes, making it an excellent value proposition for both new and established contractors.

The overall Roofr pricing reflects transparent value without hidden surprises.

Roofr Reviews

What do real customers actually think?

To help you understand real-world experiences, I analyzed numerous Roofr reviews from various platforms, extracting common themes and sentiments. This section covers what users truly think.

1. Overall User Satisfaction

Users are generally very happy.

From my review analysis, Roofr consistently receives high satisfaction scores, including a perfect 5/5 on G2, indicating strong user approval. What I found in user feedback is how its comprehensive feature set truly simplifies workflows, leading to high praise for its all-in-one approach.

This suggests you can expect a streamlined, efficient experience across your roofing operations.

2. Common Praise Points

The unified platform consistently wows users.

Users frequently praise Roofr’s intuitive interface and seamless integration of features, from measurements to payments. What stands out in customer feedback is how the efficient sales flow saves significant time, enabling quick proposal generation and improved customer interactions.

This means you can expect to boost your team’s efficiency and impress clients with professional bids.

3. Frequent Complaints

Mobile functionality needs improvement.

While generally positive, several reviews mention limitations with Roofr’s mobile app functionality, particularly its lower G2 score of 6.5. What you should know is how this might hinder seamless field operations for teams heavily reliant on mobile devices for daily tasks.

These issues seem manageable if your primary operations are desktop-based, or with planned future updates.

Overall, Roofr reviews paint a picture of a powerful, unified solution, with high user satisfaction despite minor mobile limitations.

Best Roofr Alternatives

Which roofing software truly fits your needs?

The best Roofr alternatives include several strong options, each better suited for different business situations, budget considerations, and specific operational priorities.

1. JobNimbus

Prioritizing robust project and document management?

JobNimbus excels if your primary need is comprehensive project tracking and a highly user-friendly mobile experience for your field teams. From my competitive analysis, JobNimbus offers more robust document management for proposals, making it an effective alternative for teams focused on detailed record-keeping.

Choose JobNimbus when detailed project and document management with strong mobile capabilities are your top priorities.

2. AccuLynx

Need advanced design tools and comprehensive business integration?

AccuLynx might be preferred if you require advanced roofing design capabilities and a deeper integration across all business operations. What I found comparing options is that AccuLynx provides stronger overall business and supply management, making it a powerful alternative for holistic control.

Consider this alternative when advanced design features and comprehensive supply chain integration are crucial for your business.

3. Contractor Foreman

Looking for an affordable, general construction solution?

Contractor Foreman is an excellent choice if affordability is your main concern and you need a broader construction management system. Alternative-wise, Contractor Foreman is more affordable with broader construction features, rather than being roofing-specific, making it versatile for general contractors.

For your specific situation, choose Contractor Foreman if you’re a general contractor or a roofing company on a tight budget.

4. Jobber

Managing a diverse field service business?

Jobber excels if your operations extend beyond just roofing and require robust field service management, including GPS tracking and dispatching. From my analysis, Jobber offers broader field service and dispatching capabilities, proving a strong alternative for businesses with mobile teams across various service types.

Choose Jobber when your business encompasses a wider scope of field services and requires critical field service management functionality.

The best Roofr alternatives ultimately depend on your specific business size and operational focus, not just feature checklists.

Roofr Setup

Is Roofr setup straightforward for your business?

Implementing new software can feel daunting, but a Roofr review reveals its user-friendly approach. This section will walk you through what to expect regarding deployment, setup, and adoption challenges.

1. Setup Complexity & Timeline

Expect a remarkably smooth onboarding experience.

Roofr implementation is designed for ease, with users reporting a high ease of setup score. Its guided setup, in-app tutorials, and hands-on assistance mean you’ll be up and running surprisingly fast. This isn’t a long, drawn-out implementation.

You’ll want to plan for minimal disruption and quick team training to maximize its efficiency benefits early.

2. Technical Requirements & Integration

Technical hurdles are virtually nonexistent.

Roofr operates as a cloud-based SaaS platform, meaning your team can access it via mobile devices and web browsers with minimal technical overhead. What I found about deployment is that it requires very little IT infrastructure investment from your side, simplifying access for field operations.

Prepare for basic internet connectivity and ensure your mobile devices are ready, as no complex hardware or software installations are needed.

3. Training & Change Management

User adoption should be a breeze.

The platform’s intuitive interface and user-friendly design significantly reduce the learning curve for your team, as highlighted by positive user feedback. From my analysis, its simple navigation makes training quick and effective, preventing common resistance to new tools.

Focus on familiarizing your team with the streamlined workflow, as the logical layout fosters natural adoption with minimal pushback.

4. Support & Success Factors

Expect excellent vendor support throughout.

Roofr boasts a high quality of support, offering real-time chat, a robust help center, and dedicated customer success managers. From my implementation analysis, responsive assistance minimizes downtime or confusion, ensuring a smooth transition and continuous productivity for your team.

You’ll want to leverage their proactive support and comprehensive resources to ensure any questions are answered quickly, driving consistent platform use.

Overall, Roofr setup is exceptionally user-friendly, providing a fast track to operational efficiency with strong vendor support.

Bottom Line

Is Roofr the right fit for your roofing business?

This Roofr review provides a comprehensive final assessment, helping you understand its overall value proposition and decide confidently if it’s the right solution for your specific needs.

1. Who This Works Best For

Roofing contractors needing an all-in-one platform.

Roofr is ideal for small to large roofing businesses, including owners, sales reps, and project managers, aiming to consolidate operations. What I found about target users is that companies wanting to streamline their entire sales workflow from lead to payment will find it exceptionally beneficial for improving efficiency.

You’ll succeed if you prioritize accurate measurements, quick proposals, and integrated CRM to manage your projects.

2. Overall Strengths

Accurate, rapid measurements set it apart.

The software excels with its precise aerial measurement reports and intuitive proposal builder, simplifying the sales process. From my comprehensive analysis, its integrated CRM and job management features consolidate disparate tools, enhancing overall operational efficiency for roofing contractors.

These strengths translate directly into faster deal closures, reduced administrative time, and a more professional customer experience.

3. Key Limitations

Mobile app functionality could be improved.

While strong overall, some users note the mobile app’s capabilities could hinder field operations, potentially limiting full flexibility on job sites. Based on this review, companies heavily reliant on extensive mobile-first features might find this a slight drawback, depending on their specific field workflows and requirements.

However, I find these limitations manageable trade-offs rather than deal-breakers, especially if your primary operations are desktop-based.

4. Final Recommendation

Roofr earns a strong recommendation for roofers.

You should choose this software if your roofing business requires a robust, user-friendly platform to manage everything from estimates to invoicing efficiently. From my analysis, your team will find Roofr offers significant value through consolidation and speed, making it highly effective for dedicated roofing operations.

My confidence level is high for roofing contractors seeking to streamline their entire sales and operational workflow.

This Roofr review shows strong value for the right business profile, offering a powerful, all-in-one solution for dedicated roofing businesses.