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Roofr Reviews, Pricing, Features & Alternatives in 2026

Roofr is an all-in-one roofing software platform providing contractors with accurate aerial measurements, instant estimates, professional proposals, and integrated payment processing to streamline their entire sales workflow.

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Product Overview & Demo

What is Roofr?

Roofr is an all-in-one sales platform built specifically to help roofing contractors grow their businesses and save time. You can generate high-resolution aerial measurement reports in minutes, allowing you to bid on jobs without ever leaving your office. The platform eliminates the need for manual sketching and expensive third-party reports by giving you the tools to measure any roof yourself using satellite imagery.

You can also create professional, branded estimates and proposals that homeowners can sign digitally from any device. Beyond sales, the platform helps you manage your entire pipeline with a built-in CRM and integrated payment processing. Whether you are a solo contractor or managing a large crew, you can track every lead from the initial measurement to the final invoice in one centralized location.

Screenshots & Interface

Key Features

Stop wasting hours on manual measurements and paper estimates. Roofr gives you a digital toolkit to handle everything from the first lead to the final payment. Here is how you can transform your roofing sales process:

Aerial Measurements

Order professional measurement reports or DIY your own using high-resolution satellite imagery to get accurate dimensions quickly.

Instant Estimator

Give your website visitors instant roofing quotes to capture more leads while you sleep.

Digital Proposals

Create beautiful, branded proposals that your customers can review and sign digitally from their smartphone or computer.

Integrated Payments

Collect deposits and final payments faster through secure online processing built directly into your invoicing workflow.

Roofing CRM

Track your entire sales pipeline and manage customer communications in one place so no lead falls through the cracks.

Material Ordering

Calculate exactly what you need and order materials directly from top suppliers without leaving the platform.

Integrations

CompanyCam
QuickBooks
Zapier
Gmail
Google Calendar

Pricing Plans

Roofr offers a flexible pricing structure that grows with your business. You can start with a free plan to access basic tools and pay only for the measurement reports you need. Paid subscriptions start at $89 per month, offering lower report costs and advanced sales features to help you scale your operations.

Free

$0
  • Unlimited users
  • Basic CRM access
  • Digital proposals
  • E-signatures
  • Standard measurement report pricing
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Pros & Cons

Based on feedback from roofing professionals across major review platforms, here is what you can expect when using Roofr for your business:

Pros

  • Measurement reports are significantly cheaper than major competitors
  • Intuitive interface makes it easy for sales teams to learn
  • Instant estimator tool helps capture more website leads
  • Professional proposals help contractors win more high-value jobs

Cons

  • Satellite imagery quality can vary in rural areas
  • Mobile app lacks some features found on desktop
  • Limited integration options with third-party accounting software

Who Should Use Roofr?

Perfect for residential and commercial roofing contractors who want to speed up their bidding process and modernize their sales presentations.

Best for Company Sizes

  • small-business
  • mid-market

Popular Industries

  • construction
Our Verdict

Roofr is an excellent choice if you are looking to lower your overhead costs on measurement reports while upgrading your professional image. The free entry point allows you to test the CRM and proposal tools without any upfront financial commitment.

While the mobile experience is still evolving, the speed and accuracy of the desktop platform are top-tier for the price point. Highly recommended for roofing owners who want a modern, all-in-one sales tool that replaces messy paper processes and expensive legacy measurement services.

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