Roofr vs ServiceTitan Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated May 2026 8 min read

Roofr

0.0 (0 reviews)

Roofr is an all-in-one roofing software platform providing contractors with accurate aerial measurements, instant estimates, professional proposals, and integrated payment processing to streamline their entire sales workflow.

Starting at Free
Free Trial NO FREE TRIAL
VS

ServiceTitan

0.0 (0 reviews)

ServiceTitan is a comprehensive cloud-based platform designed to help residential and commercial field service businesses manage operations, improve customer experiences, and grow their overall revenue through integrated automation tools.

Starting at --
Free Trial NO FREE TRIAL

Quick Comparison

Feature Roofr ServiceTitan
Website roofr.com servicetitan.com
Pricing Model Freemium Custom
Starting Price Free Custom Pricing
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✓ Has free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud mobile cloud mobile
Integrations CompanyCam QuickBooks Zapier Gmail Google Calendar QuickBooks Sage Intacct GreenSky Google Local Services Ads Mailchimp FleetSharp Angi Waze Microsoft Outlook Zapier
Target Users small-business mid-market small-business mid-market enterprise
Target Industries construction construction real-estate
Customer Count 0 0
Founded Year 2016 2012
Headquarters San Francisco, USA Glendale, USA

Overview

R

Roofr

Roofr is an all-in-one sales platform built specifically to help roofing contractors grow their businesses and save time. You can generate high-resolution aerial measurement reports in minutes, allowing you to bid on jobs without ever leaving your office. The platform eliminates the need for manual sketching and expensive third-party reports by giving you the tools to measure any roof yourself using satellite imagery.

You can also create professional, branded estimates and proposals that homeowners can sign digitally from any device. Beyond sales, the platform helps you manage your entire pipeline with a built-in CRM and integrated payment processing. Whether you are a solo contractor or managing a large crew, you can track every lead from the initial measurement to the final invoice in one centralized location.

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ServiceTitan

ServiceTitan provides you with a centralized hub to run every aspect of your field service business, from initial customer calls to final payments. You can automate your dispatching process, track your fleet in real-time, and provide your technicians with a mobile app to generate professional estimates on-site. The platform eliminates manual paperwork by syncing your office and field operations instantly.

You can also manage your marketing ROI, track technician performance, and handle complex accounting integrations without leaving the system. It is designed specifically for trades like HVAC, plumbing, and electrical, helping you transition from reactive scheduling to proactive business growth. By digitizing your entire workflow, you can provide a modern customer experience that includes automated appointment reminders and easy online booking.

Overview

R

Roofr Features

  • Aerial Measurements Order professional measurement reports or DIY your own using high-resolution satellite imagery to get accurate dimensions quickly.
  • Instant Estimator Give your website visitors instant roofing quotes to capture more leads while you sleep.
  • Digital Proposals Create beautiful, branded proposals that your customers can review and sign digitally from their smartphone or computer.
  • Integrated Payments Collect deposits and final payments faster through secure online processing built directly into your invoicing workflow.
  • Roofing CRM Track your entire sales pipeline and manage customer communications in one place so no lead falls through the cracks.
  • Material Ordering Calculate exactly what you need and order materials directly from top suppliers without leaving the platform.
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ServiceTitan Features

  • Smart Dispatching. Assign the right technician to every job based on their skills and location to maximize your daily revenue.
  • Mobile Field App. Equip your technicians with high-quality visual sales presentations and pricebooks to close more deals at the kitchen table.
  • Marketing Pro. Track exactly which ads generate your phone calls so you can spend your marketing budget on what actually works.
  • Integrated Payments. Collect credit card or ACH payments instantly in the field and offer consumer financing to increase your average ticket size.
  • Customer Experience Portal. Give your customers peace of mind with technician tracking links and automated text notifications when help is on the way.
  • Reporting and Analytics. Monitor your business health with real-time dashboards that track technician conversion rates and total company profitability.

Pricing Comparison

R

Roofr Pricing

Free
$0
  • Unlimited users
  • Basic CRM access
  • Digital proposals
  • E-signatures
  • Standard measurement report pricing
S

ServiceTitan Pricing

Pros & Cons

M

Roofr

Pros

  • Measurement reports are significantly cheaper than major competitors
  • Intuitive interface makes it easy for sales teams to learn
  • Instant estimator tool helps capture more website leads
  • Professional proposals help contractors win more high-value jobs

Cons

  • Satellite imagery quality can vary in rural areas
  • Mobile app lacks some features found on desktop
  • Limited integration options with third-party accounting software
A

ServiceTitan

Pros

  • Significantly increases average ticket prices through visual sales tools
  • Eliminates double entry by syncing directly with QuickBooks and Sage
  • Professionalizes your brand image with automated customer communications
  • Provides deep visibility into technician performance and sales metrics

Cons

  • Significant time investment required for initial setup and training
  • Higher price point compared to basic scheduling tools
  • Frequent software updates can occasionally change user workflows
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